paid media specialist

Adalat Group

Job Title: PPC SpecialistLocation: Karachi / Gulshan IqbalJob Type: Full-time (On-site)Job Time: 10:00 AM to 7:00 PMExperience: 4&ndash;8 YearsWe&rsquo;re looking for a results-driven PPC Specialist who is passionate about driving high-quality traffic, improving campaign performance, and maximizing ROI across paid media channels.Responsibilities:<ul><li>Strategize, launch, and continuously optimize high-performing campaigns across Google Ads</li></ul><ul><li>Own campaign budgets and bidding strategies to consistently improve CPA, ROAS, and conversion performance&bull; Build, test, and scale audiences while maintaining efficiency and growth</li></ul><ul><li>Plan and execute A/B tests across ad creatives, copy, hooks, and landing pages</li></ul><ul><li>Deep-dive into performance data using GA4, Ads Manager, and reporting dashboards to uncover insights and growth opportunities</li></ul>Job Type: Full-timeWork Location: In person

PPC Specialist

UTOPIA INDUSTRIES PVT LTD

Job Summary: We are seeking a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid campaigns across multiple platforms. The ideal candidate will have at least 2 years of experience in PPC campaign management, with a solid understanding of various ad networks including Google Ads and social media platforms. Experience in managing Amazon PPC campaigns is a strong plus. You will work closely with the marketing team to execute data-driven strategies that maximize return on investment (ROI).Key Responsibilities:<ul><li>Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).</li><li>Conduct keyword research, ad copywriting, and audience targeting to create high-performing campaigns.</li><li>Develop and execute Amazon PPC campaigns to drive sales and increase product visibility (if applicable).</li><li>Monitor and analyze campaign performance, providing insights and recommendations for improvement.</li><li>Perform A/B testing on ads and landing pages to improve conversion rates.</li><li>Manage and optimize budgets across platforms, ensuring cost-effective spending.</li><li>Generate and present detailed performance reports to stakeholders, highlighting key metrics such as CTR, CPC, CPA, and ROI.</li><li>Stay up to date with the latest trends and updates in PPC, Amazon advertising, and paid marketing channels.</li><li>Collaborate with the marketing team to align paid strategies with overall business goals.</li></ul>Requirements:<ul><li>2+ years of experience managing PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.).</li><li>Hands-on experience with Google Analytics and other relevant PPC tools (e.g., SEMrush, SpyFu, WordStream).</li><li>Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.</li><li>Experience with Amazon PPC campaigns is highly desirable.</li><li>Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Strong written and verbal communication skills.</li><li>Ability to multitask and manage time efficiently in a fast-paced environment.</li><li>Certification in Google Ads or Amazon Advertising (preferred but not required).</li></ul>Preferred Qualifications:<ul><li>Experience in managing PPC campaigns for e-commerce brands.</li><li>Familiarity with SEO strategies and how they integrate with paid campaigns.</li><li>Experience with display and video advertising formats.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (PPC)

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>Location: P.E.C.H.S. Block 6, KarachiTo Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Arwaj Tech

ARWAJ TECH is seeking a highly motivated Performance Marketing Executive to drive our marketing initiatives. The ideal candidate will be responsible for overseeing a team, managing our brand portfolio, and spearheading marketing strategy and implementation. Creative thinking and a keen eye for photography are essential as this role involves providing clear direction for visual content, social media marketing (SMM) team, website projects, and branding work.Key Responsibilities:<ul><li>Responsible to run Paid Meta Ads for our clients (FB &amp; Instagram Ads).</li><li>Knowledge about Tiktok</li><li>Proficiency in email marketing.</li><li>Supervision of inbound and outbound marketing, HubSpot experience is a plus.</li><li>Create, execute, and oversee comprehensive marketing strategies and plans.</li><li>Develop, implement, and manage key marketing elements including advertising, promotions, campaigns, and direct marketing.</li><li>Design and oversee marketing campaigns; work with the social media team to engage the target audience.</li></ul>Requirements:<ul><li>At least 2+ years of experience, with IT/e-commerce/service industry experience being an advantage.</li><li>Experience with Meta Ads (FB &amp; Instagram paid Ads).</li><li>Knowledge about TikTok Ads</li><li>Proficiency in email marketing.</li><li>Hands-on experience with ManyChat and Automation tools is preferred.</li><li>Excellent content and creative writing skills for diverse marketing materials.</li><li>Good knowledge of using social media for marketing/business.</li><li>Persistent, hardworking, and passionate about making change and adding value.</li><li>Must be creative, optimistic, and result-oriented.</li><li>Presentable and able to attend marketing meetings with clients.</li><li>BBA / MBA / MS in Marketing or a related field.</li></ul>Location: PECHS, BLK 6 Timings: 09AM to 5:30PMJob Type: Full-timeApplication Question(s):<ul><li>Mention current salary</li><li>Are you OK for Onsite job at Shahra e Faisal Karachi?</li><li>Do you have Local Digital Marketing Agency Experience?</li></ul>Experience:<ul><li>Paid Marketing: 2 years (Preferred)</li></ul>Work Location: In person

Performance Marketing Executive

Hoplon & Co

We are looking for an experienced and results-driven Google Ads Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across Google platforms to drive traffic, leads, and conversions. This role requires strong analytical skills, strategic thinking, and hands-on expertise in managing PPC campaigns for multiple clients. Key Responsibilities<ul><li>Plan, set up, and optimize Google Ads campaigns including Search, Display, Video, Shopping, and Performance Max.</li><li>Conduct keyword research, competitor analysis &amp; targeting strategy development.</li><li>Create compelling ad copies, extensions, and audience segments for improved performance.</li><li>Monitor campaign performance regularly and make data-driven adjustments to maximize ROI.</li><li>Implement and manage conversion tracking, UTM parameters, and analytics reports.</li><li>Coordinate with content &amp; design teams for ad creatives and landing page improvements.</li><li>Prepare detailed weekly/monthly performance reports with insights and recommendations.</li><li>Stay updated with the latest Google Ads trends, bidding strategies, and policy updates.</li><li>Perform A/B testing for ads, landing pages, audience, and bidding variations.</li><li>Manage campaign budgets effectively to meet KPIs such as CPA, CTR, ROAS, and conversions.</li></ul>Job Type: Full-timePay: From Rs100,000.00 per monthWork Location: Remote

Google Ads Specialist (Karachi Based)

GreatDubai

We are looking for an experienced Performance Marketer with strong expertise in Meta (Facebook &amp; Instagram) Ads to manage, optimize, and scale high-performing paid campaigns focused on leads, sales, and ROI.Location: Garden East, KarachiTimings: 10:00am - 7:00pmKey Responsibilities:<ul><li>Plan, execute, and optimize Meta ad campaigns</li><li>Conduct audience research, targeting, and retargeting</li><li>A/B test creatives, ad copies, and audiences</li><li>Monitor performance and scale winning campaigns</li><li>Track and analyze KPIs (CPL, CPA, ROAS, CTR, conversions)</li><li>Work closely with the creative team to improve ad performance</li></ul>Requirements:<ul><li>2&ndash;3 years of hands-on experience with Meta Ads (mandatory)</li><li>Proven track record in lead generation or e-commerce campaigns</li><li>Strong command of Meta Ads Manager</li><li>Data-driven mindset with strong analytical skills</li><li>Ability to manage budgets and deliver ROI</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Performance Marketer

Carpe Diem (Pakistan)

Skills and Experience<ul><li>Create, manage &amp; optimize paid &amp; organic campaigns across all digital channels.</li><li>Manage &amp; Optimize all paid marketing activities for all channels Including but not limited to Facebook/Instagram, Google, Instagram, YouTube, TikTok, Snapchat, Email, etc. ensuring strong ROAS and efficient CPA.</li><li>Optimize sales funnels where focus is on new customer acquisition &amp; customer retention.</li><li>Drive digital channels such as shopify apps, marketing automations to optimize performance &amp; ensure seamless customer experience.</li><li>Liason with marketing team,to ensure delivery and execution for campaigns.</li><li>Develop daily, weekly, and monthly reporting structures for marketing campaigns.</li><li>Work on a budget to reach maximum KPI keeping the CAC at the optimum level.</li><li>Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.</li><li>Suggest new digital channels that have the potential to increase new user numbers in an efficient way.</li><li>Optimize bidding at keywords, placement, device, geographic, demographic, and other levels.</li><li>Review and maintain Quality Score, impression share, and other metrics pertained important to paid marketing.</li></ul>Qualifications<ul><li>Bachelor's or Master&rsquo;s degree in Business Administration, or a related field.</li><li>Minimum 4-5 years experience in Software Development or Project Management.</li><li>Proven working experience in performance marketing with proven expertise and results.</li><li>Solid technical background with understanding and/or hands-on experience using analytical tools, ad platforms such as Facebook Ads Manager, Google Ads Manager, etc.</li><li>Excellent client-facing and internal communication skills.</li><li>Excellent written and verbal communication skills.</li><li>Certification in Facebook Ads or Google Ads is a major plus.</li></ul>Additional Information<ul><li>Job Type: Full Time</li><li>Shift Timings: 11 AM to 8 PM</li><li>Location: Remote</li><li>Salary Range: Market Competitive</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Current Salary?</li><li>Expected Salary?</li><li>Notice Period?</li><li>Age?</li></ul>Work Location: Remote

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