social media specialist Jobs in Karachi Pakistan

social media specialist

social media manager Jobs in Karachi Pakistan

social media manager

digital marketing & seo specialist Jobs in Karachi Pakistan

digital marketing & seo specialist

digital marketing specialist Jobs in Karachi Pakistan

digital marketing specialist

performance marketing specialist Jobs in Karachi Pakistan

performance marketing specialist

paid media specialist

ABS INTERNATIONAL

Company: ABS International &ndash; 16+&#8239;Years of Global Digital Marketing &amp; Performance&#8209;Driven BPO Location: Karachi, Pakistan &ndash; On&#8209;site (Gulshan&#8209;e&#8209;Iqbal, Block&#8239;13&#8209;C) Job Type &amp; Shift: Full&#8209;time (Mon&ndash;Sat) | Night Shift &ndash; 6:00&#8239;PM&ndash;2:00&#8239;AM PKT Salary Range: Competitive Salary (depending on experience) + performance bonuses Why Join Us? Join a performance&#8209;driven digital marketing company that runs high&#8209;ROI campaigns for local and global clients. We&rsquo;re looking for a specialist to scale Google &amp; Meta results with clean tracking, clear KPIs, and ongoing training.What You&rsquo;ll Do<ul><li>Build, launch and optimise campaigns in Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram); Bing Ads experience a plus.</li><li>Define keyword &amp; audience strategies, manage negatives, match types, geo/device splits to maximise ROI.</li><li>Set up and maintain conversion tracking via GA4, GTM, pixels and CAPI; validate event tracking and data integrity.</li><li>Manage budgets and pacing; meet CPA/ROAS targets; prepare weekly reports in Looker Studio / GA4.</li><li>Plan and execute A/B tests (ads, bids, audiences, landing pages); collaborate with content/design/dev teams to improve landing&#8209;page conversion rate (CVR).</li></ul>Required Skills &amp; Experience<ul><li>1&ndash;3 years hands&#8209;on experience in PPC / Paid Media (Google Ads required, Meta/Bing add&#8209;on).</li><li>Proficient with GA4, GTM and tracking/debugging tags/events.</li><li>Strong Excel/Google Sheets skills (pivot tables, lookups) and familiarity with Looker Studio.</li><li>Clear written &amp; verbal communication; ability to work on&#8209;site in Karachi night shift.</li></ul>Nice&#8209;to&#8209;Have<ul><li>Experience with e&#8209;commerce feed management (Merchant Center), Performance Max structures, offline conversion imports.</li><li>Lead&#8209;gen quality control (duplicate blocking, form validation).</li></ul>Success Metrics &mdash; First&#8239;90&#8239;Days<ul><li>Tracking fully implemented for all active accounts (GA4/GTM validated).</li><li>Reduce blended CPA by 10&#8209;20% or increase ROAS by 15% on priority campaigns.</li><li>Maintain &gt;95% budget pacing accuracy and implement a live weekly test plan.</li></ul>What We Offer<ul><li>Competitive salary and performance&#8209;based bonuses.</li><li>Paid certifications &amp; upskilling budget; career path from Specialist &rarr; Senior Lead.</li><li>Modern tool&#8209;stack and collaborative, data&#8209;first culture.</li><li>On&#8209;site night&#8209;shift support with ergonomic environment and stable campaign load.</li></ul>How to ApplyClick &ldquo;Apply Now&rdquo; on Indeed and attach your CV. You may also include a short cover note summarising one measurable result you drove (e.g., &ldquo;Reduced Google Ads CPA by 25% in 3&#8239;months&rdquo;). Shortlisted candidates will be contacted within 48 hours for a screening.Job Type: Full-timeWork Location: In person

PPC / Paid Media Specialist (Night Shift) | Google & Meta Ads – Karachi

Softnology Systems (Pvt) Ltd

About the Role:We are looking for an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, and other digital platforms to drive measurable growth and ROI. This is an on-site evening shift role catering to international markets.&#11835;Key Responsibilities:<ul><li>Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other performance channels.</li></ul><ul><li>Conduct thorough keyword research, audience targeting, and budget allocation to achieve performance goals.</li></ul><ul><li>Analyze campaign performance daily and implement data-driven optimizations to maximize ROI.</li></ul><ul><li>Collaborate with design and content teams to create high-performing ad creatives and landing pages.</li></ul><ul><li>Manage remarketing and retargeting campaigns to enhance customer acquisition and retention.</li></ul><ul><li>Monitor analytics and track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.</li></ul><ul><li>Prepare detailed performance reports and share insights with the management team.</li></ul><ul><li>Stay updated with platform trends, algorithm changes, and best practices in performance marketing.</li></ul><ul><li>Ensure all campaigns align with brand guidelines and meet compliance requirements.</li></ul>&#11835;Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li></ul><ul><li>Minimum 5 years of hands-on experience in performance marketing (Google, Meta, and other major ad platforms).</li></ul><ul><li>Proven track record of managing large-scale campaigns with measurable results.</li></ul><ul><li>Strong analytical skills with experience in Google Analytics, Data Studio, and tracking tools (GA4, Tag Manager, etc.).</li></ul><ul><li>Advanced understanding of campaign setup, audience segmentation, and bidding strategies.</li></ul><ul><li>Excellent communication and reporting skills.</li></ul><ul><li>Ability to work independently in a fast-paced, results-oriented environment.</li></ul><ul><li>Availability to work the evening shift (6 PM &ndash; 3 AM).</li></ul>&#11835;Preferred Skills:<ul><li>Experience with eCommerce or lead generation campaigns.</li></ul><ul><li>Knowledge of SEO fundamentals and conversion rate optimization (CRO).</li></ul><ul><li>Familiarity with email marketing and automation tools.</li></ul><ul><li>Certification in Google Ads or Meta Blueprint (preferred but not mandatory).</li></ul>&#11835;What We Offer:<ul><li>Competitive salary based on experience.</li></ul><ul><li>Growth opportunities in a dynamic, data-driven environment.</li></ul><ul><li>Collaborative team culture and supportive management.</li></ul><ul><li>Exposure to international campaigns and clients.</li></ul>&#11835;Location: Shahra e Faisal, KarachiOn-Site(Evening Shift: 6:00 PM &ndash; 3:00 AM)Experience Required: Minimum 5 YearsDepartment: Digital MarketingJob Type: Full-timePay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

Performance Marketing Specialist

Bhatti Digital Marketing

Location: Gulshan-e-Maymar, Karachi, Pakistan Job Type: Full-timeAbout the Role: We&rsquo;re looking for a motivated and detail-oriented Media Buying Trainee to join our digital marketing team. This role is ideal for someone eager to learn how Meta Ads, Google Ads, and performance marketing work in real-world brand campaigns.You&rsquo;ll work closely under our Media Buyer, assisting in campaign setup, ad management, and performance tracking while learning how to scale results for multiple brands.Responsibilities:<ul><li>Assist in creating, managing, and optimizing paid ad campaigns on Meta (Facebook &amp; Instagram).</li><li>Conduct audience research and competitor analysis.</li><li>Help with ad copy, creative coordination, and reporting.</li><li>Track campaign performance metrics and prepare weekly summaries.</li><li>Stay updated with the latest trends in digital advertising and social media marketing.</li></ul>Requirements:<ul><li>Basic understanding of digital marketing or Meta Ads Manager (training will be provided).</li><li>Strong analytical and problem-solving skills.</li><li>Eager to learn about paid media strategies and campaign structures.</li><li>Proficient in using Excel/Google Sheets.</li><li>Passionate about advertising, marketing, and brand growth.</li></ul>Perks:<ul><li>Hands-on mentorship from an experienced Media Buyer.</li><li>Opportunity to grow into a full-time Media Buyer role.</li><li>Work on real ad accounts and brand campaigns.</li><li>Friendly and growth-oriented team environment.</li></ul>To Apply: Send your CV (and a short note on why you&rsquo;re interested) to: bhattidigitalmarketing@gmail.com Subject: Media Buying Trainee &ndash; [Your Name]Job Type: Full-timeWork Location: In person

Media Buyer Near Gulshan e Maymar

Polani Global Technologies SMC-PVT Ltd

We are looking for a detail-oriented and results-driven PPC Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across multiple platforms to drive quality traffic and conversions.Key Responsibilities<ul><li>Plan, execute, and optimize PPC campaigns on Google Ads, Bing, Meta (Facebook &amp; Instagram), LinkedIn, and other channels.</li><li>Conduct keyword research, competitor analysis, and audience segmentation to identify high-performing opportunities.</li><li>Monitor daily campaign performance and adjust strategies to improve ROI and reduce CPA.</li><li>Track, analyze, and report key performance metrics (CTR, CPC, CPA, ROAS, etc.).</li><li>Manage budgets effectively and forecast monthly ad spend.</li><li>Stay updated with the latest PPC trends, algorithm updates, and best practices.</li><li>Collaborate with SEO, content, and analytics teams for campaign alignment.</li><li>Conduct A/B testing on ad creatives, bidding strategies, and landing pages.</li><li>Generate detailed performance reports with actionable insights.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing or a related field.</li><li>Minimum 1 year of proven experience in PPC campaign management.</li><li>Strong knowledge of Google Ads, Google Analytics, and Meta Ads Manager.</li><li>Excellent analytical and Excel/Google Sheets skills.</li><li>Experience with campaign tracking and reporting tools.</li><li>Google Ads Certification (preferred).</li></ul>Benefits<ul><li>Market Competitive Salary</li><li>Yearly Bonus</li><li>Fuel &amp; Maintenance Allowance</li><li>Paid Leaves</li><li>Medical Coverage</li><li>Postpaid SIM</li></ul>Location: Bahria Town, KarachiTo Apply: Send your resume to careers@youronlineconversation.com with the subject line &ldquo;PPC Specialist &ndash; BTK Karachi&rdquo;.Job Type: Full-timeWork Location: In person

PPC Specialist / Executive

FMCG

Job Responsibilities:<ul><li>Performance Marketing Strategy:</li><li>Develop, implement, and manage performance-driven marketing campaigns across digital channels including paid search, social media, display ads, and email.</li><li>Optimize campaigns to achieve business KPIs, including return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).</li><li>Conduct market research and competitor analysis to identify opportunities for growth.</li><li>Continuously analyze and test new digital marketing strategies and channels to improve campaign performance.</li><li>Campaign Management:</li><li>Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.</li><li>Set up A/B tests and multivariate tests to improve ad performance.</li><li>Monitor and adjust bidding strategies, targeting, and ad creatives to ensure optimal performance.</li><li>Track and measure campaign performance using tools like Google Analytics, Facebook Ads Manager, and others to ensure the achievement of targets.</li><li>Data Analysis &amp; Reporting:</li><li>Use analytics tools to track, report, and analyze performance metrics, making data-driven recommendations for campaign optimization.</li><li>Develop weekly/monthly reports highlighting key campaign metrics and insights to present to stakeholders.</li><li>Analyze conversion data and funnel performance to identify areas for improvement.</li><li>SEO &amp; SEM:</li><li>Collaborate with the SEO team to align paid search campaigns with organic search strategies.</li><li>Conduct keyword research and implement on-page SEO improvements to increase organic traffic.</li><li>Manage and optimize Google Ads campaigns to ensure cost-effective customer acquisition.</li><li>Budget Management:</li><li>Manage the digital marketing budget effectively to achieve the best possible ROI.</li><li>Ensure campaigns are executed within budget and on time, adjusting spend based on performance.</li><li>Creative Collaboration:</li><li>Work closely with the creative team to develop compelling ad creatives, landing pages, and email templates.</li><li>Collaborate with the content team to ensure messaging is aligned across all channels.</li><li>Customer Journey Optimization:</li><li>Identify and optimize key touchpoints along the customer journey to drive conversions.</li><li>Implement retargeting and remarketing strategies to re-engage users who have shown interest but have not converted.</li></ul>Skills &amp; Qualifications:<ul><li>Proven experience in digital marketing, performance marketing, or paid media.</li><li>Expertise in Google Ads, Facebook Ads, and other paid media platforms.</li><li>Experience with analytics platforms (Google Analytics, Facebook Insights, etc.).</li><li>Strong understanding of SEO, SEM, and conversion rate optimization (CRO).</li><li>Experience with A/B testing and multivariate testing methodologies.</li><li>Strong analytical skills with the ability to interpret data and make strategic decisions.</li><li>Familiarity with marketing automation tools (HubSpot, Marketo, etc.) is a plus.</li><li>Proficiency in Excel/Google Sheets for data analysis and reporting.</li><li>Excellent communication skills and attention to detail</li></ul>Job Type: Full-timePay: From Rs150,000.00 per monthWork Location: In person

Lead Performance Marketing (Digital Marketing)

TECHIGEMS

Job Brief:We&rsquo;re looking for a results-driven and creative Digital Marketing Executive who specializes in Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads. The ideal candidate will have hands-on experience in running, optimizing, and scaling paid ad campaigns, along with a deep understanding of content strategy, social media marketing, and lead generation. This is a high-impact position for someone who knows how to use performance marketing and creative storytelling to grow brands and drive conversions.Key Responsibilities<ul><li>Plan, create, and manage Google Ads, Meta Ads, and TikTok Ads campaigns with strong ROI focus.</li><li>Develop and execute integrated social media and digital marketing strategies to achieve business goals.</li><li>Create and manage engaging content calendars across multiple social platforms.</li><li>Analyze and report campaign performance metrics, optimizing budgets and creatives based on data insights.</li><li>Develop and implement retargeting, look-alike, and interest-based audience campaigns.</li><li>Collaborate with designers and content teams to produce high-performing ad creatives.</li><li>Monitor the latest trends in digital advertising, algorithm updates, and social media best practices.</li><li>Manage day-to-day posting, engagement, and brand presence across platforms.</li><li>Maintain consistent branding, tone, and messaging in all communications.</li><li>Stay updated on competitors and industry trends to identify growth opportunities.</li></ul>Qualifications &amp; Skills<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.</li><li>2+ years of experience in running and managing paid campaigns (Google, Meta, TikTok).</li><li>Proven track record of achieving strong ROAS (Return on Ad Spend) and campaign results.</li><li>Deep understanding of Google Ads Manager, Meta Business Suite, and TikTok Ads Manager.</li><li>Strong analytical skills with experience using Google Analytics, Meta Insights, and related tools.</li><li>Excellent communication, copywriting, and creative direction skills.</li><li>Ability to multitask, meet deadlines, and manage multiple campaigns simultaneously.</li><li>Passionate about digital trends, marketing innovation, and data-driven growth.</li></ul>Perks &amp; Benefits<ul><li>Competitive salary (up to PKR 200,000/month).</li><li>Growth-oriented environment with performance bonuses.</li><li>Opportunity to work on international campaigns and high-budget ad accounts.</li><li>Creative freedom and professional development support.</li></ul>Job Type: Full-timePay: From Rs50,000.00 per monthAbility to commute/relocate:<ul><li>Karachi Shahra-E-Faisal: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

Social Media Marketing Executive

Ochre Clothing

Job Title: Ad Performance SpecialistLocation: DHA, KHIAbout Us: We are seeking a data-driven, results-oriented Ad Performance Specialist to join our dynamic marketing team. You will play a key role in optimizing our digital advertising efforts across multiple platforms, maximizing ROI, and driving customer acquisition.Responsibilities:<ul><li>Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.</li><li>Conduct thorough analysis of ad performance and key metrics (CTR, CPA, CPC, ROAS).</li><li>Collaborate with the creative team to ensure ads align with campaign goals.</li><li>Develop and implement A/B tests to optimize ad copy, targeting, and creatives.</li><li>Monitor budget spend, ensuring that campaigns are delivering on objectives.</li><li>Generate detailed performance reports and provide actionable insights for stakeholders.</li><li>Stay up-to-date with the latest trends in digital advertising and marketing technologies.</li></ul>Qualifications:<ul><li>Proven experience managing ad campaigns on platforms like Google Ads, Facebook Ads, and others.</li><li>Strong analytical skills and proficiency in using tools like Google Analytics, Facebook Ads Manager, and Excel/Sheets.</li><li>Experience with programmatic advertising is a plus.</li><li>Excellent understanding of key performance metrics (CPA, CTR, CPC, ROAS, etc.).</li><li>Ability to manage budgets and prioritize campaigns effectively.</li><li>Strong communication skills and ability to present data in a clear, actionable way.</li></ul>Preferred:<ul><li>Min 2 years of Experience in related field</li><li>Certification in Google Ads or Facebook Blueprint is a plus.</li></ul>Share your resume on our WhatsApp +92-336-807-9574Job Type: Full-timePay: Rs100,000.00 - Rs125,000.00 per monthWork Location: In person

Ad Performance Specialist

Explore 706+ Paid media specialist in Karachi Pakistan this November. Find roles across top companies and apply now to boost your career.