digital marketing specialist Jobs in Karachi Pakistan

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meta ads specialist Jobs in Karachi Pakistan

meta ads specialist

performance marketing specialist

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>Location: P.E.C.H.S. Block 6, KarachiTo Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Funcity

<ul><li>Manage and grow brand presence on Facebook, Instagram &amp; TikTok and other social media plaforms2</li><li>Plan content calendars, captions, and posting schedules3</li><li>Create, manage, and optimize Meta Ads campaigns (Awareness to Conversions)4</li><li>Perform audience targeting, retargeting &amp; A/B testing5- Monitor KPIs such as CTR, CPC, CPA &amp; ROAS7</li><li>Coordinate with content/creative teams for ad creatives and content8</li><li>Stay up to date with the latest social media trends, Meta algorithm changes, and digital marketing best practices.</li><li>2&ndash;4 years experience in social media &amp; performance marketing2</li><li>Strong hands-on expertise with Meta Ads Manager</li><li>Data-driven mindset with strong analytical skills</li><li>Use tools such as Meta Ads Manager, Google Analytics</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li> presence on Facebook, Instagram &amp; TikTok: 5 years (Required)</li><li>Plan content calendars, captions, and posting schedules: 5 years (Required)</li><li>audience targeting, retargeting &amp; A/B testing: 5 years (Preferred)</li><li>Monitor KPIs such as CTR, CPC, CPA &amp; ROAS: 5 years (Required)</li><li>Meta Ad Manager: 4 years (Required)</li></ul>Work Location: Remote

Social Media & Performance Marketing Specialist (MetaAd)

SolsPro

shift : night 9pm-6am● location : on-site, Tipu Sultan RoadRequirements● experience : 2 years of handling US e-commerce clients' accounts● domain : e-commerce● excellent communication skills● should be having copywriting skills<ul><li>should have hands-on experience of running both google and meta ads and Linkedin Ads.</li></ul>Job Types: Full-time, Part-timePay: Up to Rs120,000.00 per monthApplication Question(s):<ul><li>have you run paid marketing on linkedin?</li><li>Do you have 2 years of copywriting experience?</li><li>Do you have 2 years experience of running google ads?</li><li>Do you have 2 years experience of running meta ads?</li></ul>Language:<ul><li>English (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Performance Marketing Specialist - Night Shift

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

Turn Up Technologies

Job Title: PPC &amp; Meta Ads SpecialistDepartment: MarketingEmploymentType: Full-Time, OnsiteCompany: Turn Up TechnologiesJob Summary:Turn Up Technologies is looking for a highly motivated PPC &amp; Meta Ads Specialist to manage and scale our paid advertising efforts across Google Ads and Meta platforms (Facebook &amp; Instagram). This role focuses on driving high-quality leads, improving campaign performance, and maximizing ROI for both local and international clients. The ideal candidate is analytical, creative, and performance-oriented.Key Responsibilities:<ul><li>Plan, execute, and optimize PPC campaigns on Google Ads (Search, Display, YouTube, Performance Max).</li><li>Manage and scale Meta Ads campaigns (Facebook &amp; Instagram) for lead generation and conversions.</li><li>Perform keyword research, audience targeting, and competitor analysis.</li><li>Create high-performing ad copies and coordinate with the design team for creatives.</li><li>Monitor campaign performance and continuously optimize for CTR, CPA, CPL, ROAS, and conversions.</li><li>Set up, manage, and troubleshoot conversion tracking using Google Tag Manager and Meta Pixel.</li><li>Conduct A/B testing on ads, creatives, audiences, and landing pages.</li><li>Analyze data and prepare weekly and monthly performance reports for internal and client use.</li><li>Manage daily ad spend and ensure efficient budget utilization.</li><li>Stay updated with the latest PPC trends, platform updates, and advertising policies.</li><li>Collaborate with sales, content, and development teams to align campaigns with business objectives.</li></ul>Required Skills &amp; Qualifications:<ul><li>Proven experience as a PPC Specialist / Meta Ads Specialist.</li><li>Hands-on expertise with Google Ads &amp; Meta Ads Manager.</li><li>Strong understanding of conversion tracking, analytics, and attribution models.</li><li>Experience with Google Analytics, Google Tag Manager, and Meta Pixel.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li><li>Excellent communication and reporting skills.</li><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (preferred).</li></ul>Preferred Qualifications:<ul><li>Experience working with service-based and lead generation campaigns.</li><li>Familiarity with landing page optimization and CRO techniques.</li><li>Exposure to additional paid platforms (LinkedIn Ads, TikTok Ads) is a plus.</li><li>Google Ads or Meta certifications will be considered an advantage.</li></ul>What Turn Up Technologies Offers:<ul><li>Competitive salary with performance-based growth</li><li>Professional development and learning opportunities</li><li>Collaborative and growth-focused work environment</li><li>Exposure to international clients and diverse projects</li></ul>Job Type: Full-timePay: Rs130,000.00 - Rs150,000.00 per monthWork Location: In person

PPC Specialist

ZUH Ventures

Role Overview: We are hiring a Senior Digital Marketing Specialist who understands the science behind digital ad spend and the art of performance scaling. Your core responsibility: to deliver results. If you know how to stretch a rupee across Meta, Google, and TikTok Ads, we want you.Key Responsibilities:TikTok Ads Specialist Key Responsibilities:&middot; Create &amp; manage TikTok Ads campaigns focused on conversions &amp; low CPR.&middot; To give Trend-based creative ideas and provide UGC direction&middot; Test 6&ndash;10 creatives per week and identify best performers.&middot; Maintain very strong control on CPR, CPM, CTR.&middot; Daily budget optimization &amp; scaling strategy execution.&middot; Collaborate with Creative &amp; Product teams for quick idea execution.&middot; Weekly competitor breakdown reports.&middot; Prepare daily reporting and insights.Skills required for TikTok Specialist:Strong knowledge of TikTok Ads ManagerHook angles, UGC direction, and creative strategy expertiseFast content testing mindsetDeep understanding of TikTok trendsQualification:<ul><li>2-4 years of experience in Meta Ads (Facebook/Instagram) and/OR Ticktok ads within a reputable local company. Only Local market experience will be preferred.</li><li>Must have handled ad budget of at least PKR one million+ monthly budget .</li><li>Strong practical knowledge of ad launching, scaling strategies, and creative strategy planning.</li><li>Proven record of high-conversion campaigns in domestic markets</li><li>Fluent with data&mdash;Google Analytics, Meta Ads Manager, TikTok Ads, etc.</li><li>Strategic thinker with a results-first mindset</li></ul>Market Competitive Salary according to experience. Location: Gulshan-e-Jamal, Opposite Saima Square One Mall/ near Millenium Mall Experience: 2-4 years in same field. Timing: 10 am till 7 pm Working Days: Monday to SaturdayJob Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthExperience:<ul><li>Google Ads &amp; Meta Ads OR Ticktok Ads: 2 years (Required)</li></ul>Work Location: In person

Digital Marketing Specialist

Ideal Web Designer

Company Overview:We are a growing digital agency based in the UAE, specializing in creative marketing, web development, performance campaigns, and brand strategy. Our mission is to help businesses grow through data-driven strategies, engaging content, and powerful digital experiences. We value innovation, collaboration, and a results-oriented mindset.About the RoleWe are seeking a results-driven Paid Marketing Specialist who can support and independently manage performance campaigns across Google Ads and major social media platforms. This role requires someone who understands paid media strategy, audience targeting, analytics, and creative testing. You will work closely with the marketing team to execute data-backed campaigns that drive conversions, ROI, and business growth.Key Responsibilities Google Ads (Primary Focus)<ul><li>Set up, manage, and optimize campaigns across Search, Display, YouTube, Performance Max, and Retargeting.</li><li>Conduct in-depth keyword research, competitor analysis, and audience segmentation.</li><li>Write high-performing ad copy and test variations for continuous improvement.</li><li>Maintain proper tracking using GTM, Google Analytics, and event tracking.</li><li>Monitor KPIs (CPC, CPA, ROAS, CTR, Quality Score) and implement optimization strategies.</li><li>Prepare weekly and monthly performance reports with insights and improvement plans.</li></ul>Social Media Paid Marketing (Meta, TikTok, LinkedIn, etc.)<ul><li>Plan and execute paid campaigns for lead generation, conversions, and engagement.</li><li>Build custom audiences, lookalikes, and interest-based segments.</li><li>Test ad creatives, messaging, and landing pages to improve results.</li><li>Manage budgets, bid strategies, and pacing across all platforms.</li><li>Track and report performance metrics across all paid channels.</li></ul>Strategic &amp; Creative Responsibilities<ul><li>Collaborate with the content and design team for ad creatives, hooks, and messaging.</li><li>Analyze campaign performance to provide actionable recommendations.</li><li>Ensure consistent brand messaging and conversion-focused content.</li><li>Stay updated with platform updates, trends, and best practices.</li></ul>Skills &amp; Qualifications<ul><li>2&ndash;3 years of hands-on experience in Google Ads &amp; Social Media paid campaigns.</li><li>Strong understanding of PPC fundamentals: bidding, targeting, ad rank, match types, funnel strategy.</li><li>Working knowledge of Google Analytics, Google Tag Manager, and pixel tracking.</li><li>Ability to analyze data, identify trends, and make optimization decisions.</li><li>Basic understanding of landing pages, CRO, and A/B testing.</li><li>Strong communication and copywriting skills for ad content.</li><li>Certification in Google Ads or Meta Ads is a plus.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What is the average monthly ad spend you have personally managed across Google Ads and social media platforms?</li><li>Have you set up conversion tracking before? If yes, which tools have you used Google Tag Manager, Conversion API, Pixels, or Google Analytics?</li><li>How do you ensure the quality of leads/impressions from your campaigns? What steps do you take if lead quality drops?</li><li>Are you located in Karachi?</li></ul>Work Location: Remote

Google Ads & Social Media Paid Marketing Specialist

Explore 1350+ Performance marketing specialist in Karachi Pakistan this January. Find roles across top companies and apply now to boost your career.