product marketing manager

Lucidya | لوسيديا

<div>
 
 About Lucidya
 
 
 
 Lucidya is an AI powered Customer Experience Management platform that helps brands listen, understand, and engage with customers across channels. We serve enterprise teams and turn customer signals into actions that improve experience and business results.
 
 
 
 Second, what we are building:
 
 
 
 We are building a Marketing Suite under the Lucidya CXM Suite, focused on two outcomes
 
 
 <ul>
 <li>
 Lead Generation and Acquisition
 </li>
 <li>
 Expansion
 
 
 </li>
 </ul>
 This suite will cover core marketing use cases like
 
 
 <ul>
 <li>
 Marketing campaigns and orchestration
 </li>
 <li>
 Outbound communication across channels
 </li>
 <li>
 Ads analytics and performance insights
 </li>
 <li>
 Tight connection with the rest of Lucidya CXM modules
 
 
 </li>
 </ul>
 What this role will be responsible for
 
 
 <ul>
 <li>
 Own the vision, strategy, roadmap, and success metrics for the Marketing Suite
 </li>
 <li>
 Run discovery with customers and internal teams, then translate it into shipped product
 </li>
 <li>
 Lead a cross functional squad across engineering, design, data, and GTM
 </li>
 <li>
 Define MVP scope, priorities, and releases, and keep delivery moving
 </li>
 <li>
 Build enterprise ready foundations: permissions, governance, audit logs, scalability
 </li>
 <li>
 Define measurement and reporting for campaigns, acquisition, and expansion impact
 </li>
 <li>
 Shape integration strategy with CRM, ad platforms, and communication channels
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 What this role will be responsible for
 
 
 <ul>
 <li>
 Own the vision, strategy, roadmap, and success metrics for the Marketing Suite
 </li>
 <li>
 Run discovery with customers and internal teams, then translate it into shipped product
 </li>
 <li>
 Lead a cross functional squad across engineering, design, data, and GTM
 </li>
 <li>
 Define MVP scope, priorities, and releases, and keep delivery moving
 </li>
 <li>
 Build enterprise ready foundations: permissions, governance, audit logs, scalability
 </li>
 <li>
 Define measurement and reporting for campaigns, acquisition, and expansion impact
 </li>
 <li>
 Shape integration strategy with CRM, ad platforms, and communication channels
 
 
 </li>
 </ul>
 
 Qualifications And Criteria
 
 
 
 <ul>
 <li>
 Senior Product Manager experience in B2B SaaS with end to end ownership
 </li>
 <li>
 Strong understanding of marketing workflows: campaigns, lead lifecycle, attribution, ads analytics
 </li>
 <li>
 Strong product sense and ability to simplify complex journeys
 </li>
 <li>
 Strong stakeholder management, you can align, push back, and still move forward
 </li>
 <li>
 Experience working with data heavy products and defining tracking and dashboards
 </li>
 <li>
 Comfort with integrations and platform thinking
 
 
 </li>
 </ul>
 Bonus points
 
 
 <ul>
 <li>
 Marketing automation or CDP activation experience
 </li>
 <li>
 CRM ecosystem exposure: Salesforce, HubSpot, Dynamics
 </li>
 <li>
 AI powered marketing use cases: segmentation, next best action, content generation
 </li>
 </ul>
</div>

Senior Product Manager

Lucidya

<div><h3 class="jobSectionHeader">About Lucidya</h3>
Lucidya is an AI powered Customer Experience Management platform that helps brands listen, understand, and engage with customers across channels. We serve enterprise teams and turn customer signals into actions that improve experience and business results.
Second, what we are building:
 We are building a Marketing Suite under the Lucidya CXM Suite, focused on two outcomes<ul><li>Lead Generation and Acquisition</li><li>Expansion</li></ul>
This suite will cover core marketing use cases like<ul><li>Marketing campaigns and orchestration</li><li>Outbound communication across channels</li><li>Ads analytics and performance insights</li><li>Tight connection with the rest of Lucidya CXM modules</li></ul>
What this role will be responsible for<ul><li>Own the vision, strategy, roadmap, and success metrics for the Marketing Suite</li><li>Run discovery with customers and internal teams, then translate it into shipped product</li><li>Lead a cross functional squad across engineering, design, data, and GTM</li><li>Define MVP scope, priorities, and releases, and keep delivery moving</li><li>Build enterprise ready foundations: permissions, governance, audit logs, scalability</li><li>Define measurement and reporting for campaigns, acquisition, and expansion impact</li><li>Shape integration strategy with CRM, ad platforms, and communication channels</li></ul>
Requirements
What this role will be responsible for<ul><li>Own the vision, strategy, roadmap, and success metrics for the Marketing Suite</li><li>Run discovery with customers and internal teams, then translate it into shipped product</li><li>Lead a cross functional squad across engineering, design, data, and GTM</li><li>Define MVP scope, priorities, and releases, and keep delivery moving</li><li>Build enterprise ready foundations: permissions, governance, audit logs, scalability</li><li>Define measurement and reporting for campaigns, acquisition, and expansion impact</li><li>Shape integration strategy with CRM, ad platforms, and communication channels</li></ul>
Qualifications and criteria<ul><li>Senior Product Manager experience in B2B SaaS with end to end ownership</li><li>Strong understanding of marketing workflows: campaigns, lead lifecycle, attribution, ads analytics</li><li>Strong product sense and ability to simplify complex journeys</li><li>Strong stakeholder management, you can align, push back, and still move forward</li><li>Experience working with data heavy products and defining tracking and dashboards</li><li>Comfort with integrations and platform thinking</li></ul>
Bonus points<ul><li>Marketing automation or CDP activation experience</li><li>CRM ecosystem exposure: Salesforce, HubSpot, Dynamics</li><li>AI powered marketing use cases: segmentation, next best action, content generation</li></ul></div>

Link Solutions, Inc

About dadan.iodadan.io is an online video creation platform that helps users record, edit, and share videos online. We&rsquo;re in a high-growth phase and are looking for the right people who want to build, learn, and grow with the product, not just market it.What You&rsquo;ll Do1. Technical Content &amp; Product Storytelling<ul><li>Write product-focused blogs, guides, help content, and release notes</li><li>Explain features and workflows clearly for both technical and non-technical users</li><li>Work closely with product and engineering teams to stay aligned</li></ul>2. Activation &amp; Onboarding Ownership<ul><li>Create and manage in-app content (tooltips, walkthroughs, banners, empty states)</li><li>Improve activation rates for new signups through better messaging and content</li><li>Test, iterate, and optimize onboarding flows continuously</li></ul>3. Webinars &amp; Product Education<ul><li>Plan and manage live and recorded webinars</li><li>Coordinate speakers, content, promotions, and post-webinar follow-ups</li><li>Repurpose webinars into blogs, product docs, short videos, and in-app assets</li></ul>4. Product Launch Support<ul><li>Support feature launches with clear positioning and launch content</li><li>Create announcements, FAQs, and internal enablement material</li></ul>What We&rsquo;re Looking For<ul><li>2&ndash;5 years of experience in Product Marketing, Content Marketing, or SaaS Marketing</li><li>Strong writing skills with the ability to simplify complex product concepts</li><li>Writing portfolio is mandatory (blogs, product content, docs, or case studies)</li><li>Basic design skills &ndash; comfortable using Canva to create visuals</li><li>Experience with webinars, onboarding content, or product education</li><li>Comfortable working closely with product and engineering teams</li><li>Metrics-aware mindset &ndash; you care about activation, not vanity metrics</li></ul>Bonus Points<ul><li>Video editing skills (short product videos, tutorials, clips)</li><li>Experience with video tools, creator platforms, or B2B SaaS</li><li>Familiarity with in-app messaging or product analytics tools</li></ul>Job Types: Full-time, PermanentPay: ﷼6,000.00 - ﷼8,000.00 per month

Product Marketing Executive (Early Career)

PepsiCo

<div>Overview:
<div>
We Are PepsiCo</div><div> 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.</div><div> 
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.</div><div> 
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.</div><div> 
&ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;</div><div> 
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/</div><div></div><div> 
Job Overview:</div><ul><li>
Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand</li><li>
Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition</li></ul> 
Responsibilities:
<ul><li>Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management</li><li>
Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization</li><li>
Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization</li><li>
Perform regular follow-ups with distributors to track sales progress &amp; flag gaps</li><li>
Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership</li><li>
Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive</li><li>
Support in insight development, performance tracking and identifying opportunities for growth of the portfolio</li><li>
Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting</li><li>
Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget</li><li>
Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)</li><li>
Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards</li><li>
Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans</li><li>
Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities</li><li>
Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities</li><li>
Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams</li><li>
Align field operations to marketing calendar &amp; provide support</li><li>
Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking</li><li>
Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution</li><li>
Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda</li></ul>
Qualifications:
<div>
Experience/Education</div><ul><li>
Graduate/post-graduate from premiere institutes preferably related to Business</li><li>
3-5 years of experience</li><li>
Prior FMCG brand marketing experience</li></ul><div>
Competencies</div><ul><li>
Brand building &amp; activations</li><li>
Led new brand/sub-brand launch hands-on</li><li>
Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars</li><li>
Managed BTL activities like pack design, PR, digital &amp; shopper</li></ul><div>
Stakeholder management</div><ul><li>
Strong cross-functional collaborator</li><li>
Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management</li><li>
Strong project management skills and ability to drive multiple projects through business stage-gate process</li><li>
Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on</li><li>
Drove strategic direction in creation of extensive &amp; detailed brand plans</li><li>
Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper</li><li>
Involved in selection of appropriate creative agencies to drive marketing agenda</li></ul></div>

Assistant Brand Manager – Lay’s

<div><h3 class="jobSectionHeader">About Lucidya</h3>
Lucidya is a leading AI-powered Customer Experience Management (CXM) platform that enables brands to listen, understand, and engage with their customers across multiple channels. As part of our ambitious growth and innovation roadmap, we are launching a new AI Agent platform designed to automate and elevate customer interactions through cutting-edge artificial intelligence.
This is a strategic, ground-floor opportunity to join a small, dedicated team at the forefront of an emerging market. You won&rsquo;t just manage tasks - you will shape the product&rsquo;s vision, strategy, and execution, leaving a tangible mark on a transformative platform.<h3 class="jobSectionHeader">
Role Overview</h3>
As the Senior Product Manager for the AI Agent platform, you will own the entire product lifecycle - from defining and refining the roadmap to driving discovery with clients, collaborating closely with engineering and design teams, and delivering high-impact features that meet evolving market and customer needs.
You will be the key driver ensuring that our AI Agent delivers exceptional customer experience every day, continuously improving based on data, feedback, and market trends.<h3 class="jobSectionHeader">
Your Team &amp; Collaboration</h3>
You will lead a high-performing, cross-functional team that includes:<ul>
<li>
2 Front-end Engineers</li>
<li>2 Backend Engineers</li>
<li>3 AI Engineers</li>
<li>1 Senior Product Designer</li>
<li>1 Software Quality Assurance Specialist</li>
<li>Solution Consultant</li>
</ul>
Your collaboration extends across Lucidya&rsquo;s broader product teams (Social Listening, Engage), Sales and Customer Success teams, clients for discovery and validation, external integration partners, and AI leadership (Director of AI, AI Agent Engineering Manager).<h3 class="jobSectionHeader">
Key Responsibilities</h3><ul>
<li>Own and drive the product roadmap for the AI Agent platform, aligning priorities with business goals and client needs.</li>
<li>Lead continuous discovery efforts with customers and internal stakeholders to validate and refine product direction.</li>
<li>Define product scope, releases, and success metrics; monitor agent performance post-launch.</li>
<li>Translate client feedback into actionable product improvements and feature enhancements.</li>
<li>Collaborate with AI engineers to define agent use cases and capabilities.</li>
<li>Identify and prioritize integrations with third-party platforms and Lucidya modules based on business value.</li>
<li>Stay abreast of AI Agent industry trends and emerging technologies, evaluating their potential impact on our product.</li>
<li>Test and vet new tools and technologies to drive innovation and efficiency.</li>
</ul><h3 class="jobSectionHeader">Day-to-Day Activities</h3><ul>
<li>Conduct regular sync meetings with engineering and design teams for alignment on scope, priorities, and delivery timelines.</li>
<li>Prioritize and manage the product backlog in support of roadmap execution.</li>
<li>Engage in client discovery sessions and calls to gather insights and validate product decisions.</li>
<li>Write and refine detailed product specifications and user stories.</li>
<li>Review designs and provide constructive feedback to ensure usability and alignment.</li>
<li>Track and analyze product KPIs and agent performance data.</li>
<li>Coordinate with cross-functional stakeholders to ensure seamless product delivery.</li>
</ul><h3 class="jobSectionHeader">What Success Looks Like</h3><ul>
<li>Rapidly shape and execute a clear product vision and roadmap that resonates with client needs and market opportunities.</li>
<li>Establish robust discovery and feedback loops that consistently improve product-market fit.</li>
<li>Deliver scalable AI Agent features and integrations that drive customer satisfaction and business growth.</li>
<li>Foster strong collaboration and communication across technical and non-technical teams.</li>
<li>Demonstrate agility in navigating an evolving AI landscape and fast-moving market dynamics.</li>
</ul><h3 class="jobSectionHeader">Challenges You&rsquo;ll Overcome</h3><ul>
<li>Navigating the fast-evolving AI Agent market by continuously monitoring trends and making strategic decisions.</li>
<li>Extracting true client pain points when customer understanding of AI capabilities may be limited.</li>
<li>Quickly ramping up on technical and AI concepts to effectively partner with engineers and AI experts.</li>
</ul>
Requirements
Experience:<ul>
<li>
5+ years as a Product Manager in B2B SaaS environments.</li>
<li>Experience with AI-powered products is a strong plus (focus on building AI-enabled features, not AI model development).</li>
</ul>
Skills &amp; Qualifications:<ul>
<li>
Native Arabic speaker with professional proficiency in English.</li>
<li>Exceptional discovery skills to extract actionable insights from client feedback.</li>
<li>Strong prioritization and decision-making abilities, balancing trade-offs effectively.</li>
<li>Comfortable working closely with engineering teams and understanding technical concepts.</li>
<li>Excellent communication skills for diverse stakeholder engagement.</li>
<li>Creative and logical thinker with a hands-on mindset - willing to explore new tools and technologies.</li>
<li>Adaptable to ambiguity in a fast-paced, evolving product environment.</li>
<li>Market-aware: continuously researches AI, CXM, and competitive trends.</li>
</ul><h3 class="jobSectionHeader">
Interview Process</h3><ul>
<li>MawHub Screening</li>
<li>Technical Interview with Kassem Bagher (AI Agent Engineering Manager) &amp; Hasan Al-Hendi (Head of Product)</li>
<li>Final Interview with Tarik Shalby (General Manager - AI Agent) &amp; Qaiser Khan (Director of AI)</li>
</ul>
If you&rsquo;re passionate about AI, customer experience, and building products that redefine how brands engage with customers, we want to hear from you. Join us and help shape the future of AI-driven customer interactions.</div>

Senior Product Manager - AI Agent Platform

Madar Logistics Platform

2 weeks ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About Madar Madar Platform is a leading Saudi digital logistics platform transforming transportation management across industries. It connects shippers, carriers, and drivers through a unified ecosystem that delivers visibility, efficiency, and automation. Madar enables seamless shipment execution, financial integration, and real time tracking - redefining the future of logistics in the Kingdom and beyond. Key Responsibilities <ul> <li>Growth Strategy & Execution: Develop and execute a comprehensive growth strategy to increase user acquisition, activation, and retention for both shippers and carriers.</li> <li>Identify friction points in user journeys and design data driven experiments to improve conversion and engagement.</li> <li>Collaborate with product, operations, and marketing teams to drive feature adoption and ensure measurable business outcomes.</li> <li>Define and track North Star Metrics for product growth (e.g., active shipments, carrier engagement rate, recurring shippers, activation time).</li> <li>Product Optimization: Work closely with the product and engineering teams to improve onboarding, in app communication, and user experience across platforms (Web, Mobile, and API).</li> <li>Drive A/B testing, feature trials, and customer feedback loops to validate growth hypotheses.</li> <li>Recommend pricing strategies, upsell mechanisms, and marketplace engagement features to enhance lifetime value.</li> <li>Data & Analytics: Analyze platform data to identify usage trends, feature adoption patterns, and drop off points.</li> <li>Establish dashboards and KPIs that connect product metrics to revenue and operational goals.</li> <li>Partner with the Data Intelligence team to develop predictive models for churn, user segmentation, and lifetime value.</li> <li>Cross Functional Collaboration: Align with Marketing, Operations, and Sales teams to ensure consistent go to market execution; partner with Customer Success to reduce churn and increase satisfaction; communicate insights and growth outcomes regularly to leadership and stakeholders.</li> <li>Success Indicators: Increase in active shipments per shipper and carrier utilization rates; reduction in activation time from sign up to first shipment; growth in platform recurring usage and cross feature adoption; higher conversion of offline clients into platform users; improved ROI on product enhancements through measurable business impact.</li> </ul> Requirements <ul> <li>Bachelor's degree in Business, Engineering, Computer Science, or related field (MBA preferred).</li> <li>5+ years of experience in Product Management, Growth, or Strategy, ideally in SaaS, LogisticsTech, or Marketplace platforms.</li> <li>Deep understanding of user lifecycle metrics, retention loops, and network effects.</li> <li>Strong leadership, communication, and storytelling skills in both Arabic and English.</li> </ul> Location: Riyadh, Saudi Arabia

Product Growth Manager

Americana Restaurants

<div>
 
 
 Role Purpose:
 
 
 
 Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered and its competitors and identify potential customers.
 
 
 Develop pricing strategies with the goal of maximizing the profits or share of the market while ensuring the customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
 
 
 
 
 
 
 Key responsibilities:
 
 
 
 
 
 Operation Excellence:
 
 
 
 <ul>
 <li>
 Formulate, direct and coordinate marketing activities and policies to promote products and services, working with operation &amp; marketing agencies.
 </li>
 <li>
 Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
 </li>
 <li>
 Initiate market research studies or analyze their findings.
 </li>
 </ul>
 
 
 
 Customer:
 
 
 
 <ul>
 <li>
 Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
 </li>
 <li>
 Consider the experience of customers and partners when they interact with our organization.
 </li>
 </ul>
 
 
 
 Growth:
 
 
 
 <ul>
 <li>
 Ensuring that the long-term strategy is in place to assist the organization in achieving its objectives.
 </li>
 <li>
 Initiate and driving the development and launch of new products.
 </li>
 <li>
 Identify business threats and opportunities.
 </li>
 </ul>
 
 
 
 Financial / Project:
 
 
 
 <ul>
 <li>
 Manage and ensure the profitability of each of the products according to the company&rsquo;s objectives.
 </li>
 <li>
 Use metrics to measure progress against objectives for each initiative that is rolled out by the Marketing function.
 </li>
 <li>
 Report on progress made on initiatives, market trends, and return on investment.
 </li>
 <li>
 Benchmark progress against competitors.
 </li>
 </ul>
 
 
 
 People:
 
 
 
 <ul>
 <li>
 Is accountable for team performance &ndash; coaches, mentors the team for KPIs realization in line with Americana culture.
 </li>
 </ul>
 
 
 
 
 
 Experience, Qualifications, Skills:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree, MBA preferred.
 </li>
 <li>
 At least 5 years' experience in an industrial company out of which 2 years as a marketing Associate / Officer.
 </li>
 <li>
 Ability to analyze and innovate to plan and develop both the business and the oneself.
 </li>
 <li>
 Excellent problem-solving skills.
 </li>
 <li>
 Effective communications, negotiation, and networking skills
 </li>
 <li>
 Strategic Planning and Organization.
 </li>
 <li>
 Analytical Thinking.
 </li>
 <li>
 Technology Savvy.
 </li>
 <li>
 Change Management.
 </li>
 </ul>
</div>

Senior Marketing Associate - KFC

Explore 1025+ Product marketing manager in Riyadh Saudi Arabia this January. Find roles across top companies and apply now to boost your career.

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