Product Marketing Executive (Early Career)

About dadan.io

dadan.io is an online video creation platform that helps users record, edit, and share videos online. We’re in a high-growth phase and are looking for the right people who want to build, learn, and grow with the product, not just market it.

What You’ll Do

1. Technical Content & Product Storytelling

• Write product-focused blogs, guides, help content, and release notes
• Explain features and workflows clearly for both technical and non-technical users
• Work closely with product and engineering teams to stay aligned

2. Activation & Onboarding Ownership

• Create and manage in-app content (tooltips, walkthroughs, banners, empty states)
• Improve activation rates for new signups through better messaging and content
• Test, iterate, and optimize onboarding flows continuously

3. Webinars & Product Education

• Plan and manage live and recorded webinars
• Coordinate speakers, content, promotions, and post-webinar follow-ups
• Repurpose webinars into blogs, product docs, short videos, and in-app assets

4. Product Launch Support

• Support feature launches with clear positioning and launch content
• Create announcements, FAQs, and internal enablement material

What We’re Looking For

• 2–5 years of experience in Product Marketing, Content Marketing, or SaaS Marketing
• Strong writing skills with the ability to simplify complex product concepts
• Writing portfolio is mandatory (blogs, product content, docs, or case studies)
• Basic design skills – comfortable using Canva to create visuals
• Experience with webinars, onboarding content, or product education
• Comfortable working closely with product and engineering teams
• Metrics-aware mindset – you care about activation, not vanity metrics

Bonus Points

• Video editing skills (short product videos, tutorials, clips)
• Experience with video tools, creator platforms, or B2B SaaS
• Familiarity with in-app messaging or product analytics tools

Job Types: Full-time, Permanent

Pay: ﷼6,000.00 - ﷼8,000.00 per month