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senior brand manager

Sanipak

<div>
 
 
 Position:
 
 Senior Brand
 
 
 Manager
 
 
 
 Location:
 
 &Idot;stanbul / Kavacik
 
 
 
 Working Model:
 
 Hybrid
 
 
 
 Role to work with:
 
 Marketing Manager
 
 
 
 
 
 Sanipak
 
 
 has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.
 
 
 
 
 
 
 What do we expect from our new team member?
 
 
 
 
 
 <ul>
 <li>
 Developing and implementing strategic brand plans,
 </li>
 <li>
 Managing brand budget and forecasting,
 </li>
 <li>
 Reporting on brand performance metrics,
 </li>
 <li>
 Finding creative solutions and strategies to grow the brand,
 </li>
 <li>
 Taking part in and managing market and consumer research, analyzing the outputs for the related category, turn in to action plan,
 </li>
 <li>
 Working together and managing cross-functional teams,
 </li>
 <li>
 Taking part in market research and data analysis with market research teams, using market insights to drive brand growth,
 </li>
 <li>
 Taking part in digital marketing processes with digital marketing teams, including social media strategies and digital advertising.
 </li>
 </ul>
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Engineering, Economy, and/or related fields,
 </li>
 <li>
 At least 4 years of experience in brand management and marketing, preferably in FMCG sector,
 </li>
 <li>
 Proven experience in developing and implementing effective marketing strategies,
 </li>
 <li>
 Hands-on experience with budget management,
 </li>
 <li>
 Skilled in MS Office programs,
 </li>
 <li>
 Advanced proficiency in English (written and spoken),
 </li>
 <li>
 A result-oriented perspective with a focus on achieving targets and continuous improvement,
 </li>
 <li>
 Excellent communication, presentation, and interpersonal skills.
 </li>
 <li>
 Ability to work effectively across functions and teams,
 </li>
 <li>
 Good grasp of organizational and project management skills,
 </li>
 <li>
 Strong analytical and data analysis skills.
 </li>
 </ul>
 
 
 
 
 
 What do we offer you?
 
 
 
 
 
 <ul>
 <li>
 At Eczac&inodot;ba&scedil;&inodot;, you can steadily improve your personal, professional, and technical competencies by participating in
 
 training programs
 
 that support you and your career.
 </li>
 <li>
 You will have access to opportunities for
 
 rotation
 
 among more than 50 companies and
 
 global experience
 
 in over 120 international markets.
 </li>
 <li>
 
 Vacation time
 
 at Eczac&inodot;ba&scedil;&inodot; is calculated according to seniority based on your total work experience. Your bring your seniority with you.
 </li>
 <li>
 We will always recognize your success through different
 
 reward
 
 methods.
 </li>
 <li>
 You can take advantage of location-independent or hybrid work opportunities through
 
 different work models
 
 suitable to the nature of your job, and you can determine your own work schedule with
 
 flexible work hours
 
 . We offer technology and ergonomic support packages to Eczac&inodot;ba&scedil;&inodot; employees who work remotely full-time.
 </li>
 <li>
 As a new parent working at Eczac&inodot;ba&scedil;&inodot;, you are privileged. Eczac&inodot;ba&scedil;&inodot; employees who are mothers are provided with monthly
 
 nursery support
 
 ; Eczac&inodot;ba&scedil;&inodot; employees who are fathers are entitled to a
 
 3-week paternity leave
 
 .
 </li>
 <li>
 People who savor
 
 culture and art
 
 are here! Thanks to the Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of
 
 Istanbul Modern
 
 , Turkey's first modern and contemporary art museum, you can visit the museum for free. Additionally, thanks to Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of Istanbul Foundation for Culture and Arts (&Idot;KSV), you can also enjoy the privilege and discounts of &Idot;KSV&rsquo;s Lale Card to all &Idot;KSV events.
 </li>
 <li>
 You can participate in Eczac&inodot;ba&scedil;&inodot;&rsquo;s
 
 volunteering activities
 
 , every one of which prioritizes social benefit, and get involved in projects that create social impact.
 </li>
 <li>
 We are committed to ensuring
 
 equal opportunity
 
 of employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status or seniority.
 </li>
 </ul>
 
 
 #WeDoNotDifferentiateBetweenJobsForWomenAndMen
 
 
</div>

SENIOR BRAND MANAGER

Hayat

<div>
 
 Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat&rsquo;s portfolio includes
 
 Molfix
 
 and
 
 Bebem Natural
 
 in baby care;
 
 Molped
 
 in feminine care;
 
 Joly
 
 ,
 
 Evony
 
 , and
 
 Goodcare
 
 in personal healthcare;
 
 Bingo
 
 ,
 
 Gleen
 
 ,
 
 Test
 
 , and
 
 Has
 
 in home care;
 
 Papia
 
 ,
 
 Familia
 
 ,
 
 Teno
 
 , and
 
 Focus
 
 in tissue paper; and
 
 Sholk
 
 in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10.000 people across its operations.
 
 
 Hayat operates
 
 21 production facilities
 
 in
 
 8 countries
 
 , including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia &amp; Americas, Middle East &amp; Africa, and Asia Pacific Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.
 
 
 We are currently seeking a talented
 
 &ldquo;Senior Brand Manager&rdquo;
 
 to join our dynamic
 
 &ldquo;Marketing Department&rdquo;
 
 team. Based in &ldquo;
 
 TR, Istanbul
 
 &rdquo; this role will contribute to transformative projects under the Consumer Group.
 
 
 If you want to be part of a diverse and vibrant community where your ideas can shape the future of the FMCG industry and your contributions can create a lasting global impact, then Hayat is waiting for you!
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 University degree in related departments (Preferably Business Administration, Economics, Marketing, Industrial Engineering)
 </li>
 <li>
 Minimum 6 years of experience in relevant role (especially in FMCG sector),
 </li>
 <li>
 Knowledgeable about marketing (budget management, product and market,consumer behaviour),
 </li>
 <li>
 Analytical skills and creative mindset,
 </li>
 <li>
 Fluency in English, both written and spoken,
 </li>
 <li>
 No military obligation for male candidates.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Managing and planning 360&deg; marketing mix of the brand according to general brand strategy and company targets,
 </li>
 <li>
 Preparing media plan, annual marketing budget and the growth target of the category,
 </li>
 <li>
 Developing annual category and brand plans guide portfolio priorities to deliver company business objectives,
 </li>
 <li>
 Managing market and consumer research, analyzing the outputs for the related category, turn in to action plan,
 </li>
 <li>
 Preparing and executing all channel-based launch &amp; re-launch programs and in-store display activities - POS materials for the related category,
 </li>
 <li>
 Preparing other necessary analysis and reports for the needs of department,
 </li>
 <li>
 Managing cross-functional teams.
 </li>
 </ul>
 
 
 
 
 
 What We Offer You
 
 
 
 
 
 <ul>
 <li>
 Private Health Insurance
 </li>
 <li>
 Employee Shuttle Service
 </li>
 <li>
 Meal Voucher / Canteen
 </li>
 <li>
 Monthly Employee Support Package (Assortment of Hayat Products or Food Package)
 </li>
 <li>
 Monthly Internet Allowence
 </li>
 <li>
 Baby Diaper Support (For Children Up to 4 Years Old) and Diaper Support for 1st Degree Relatives of Employees)
 </li>
 <li>
 3 Days of Administrative Paid Leave Per Year
 </li>
 <li>
 Heating and Eid Allowance Once a Year
 </li>
 </ul>
 
 
 
 
 
 Award &amp; Recognition Programs
 
 
 
 
 
 <ul>
 <li>
 FLEX: Flexible Benefits Program
 </li>
 <li>
 Wezone: Rewards and Recognition Program
 </li>
 <li>
 Seniority Award Support
 </li>
 <li>
 Heltia: Employee Assistance Program
 </li>
 </ul>
 
 
 
 
 
 At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, age or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.
 
 
 
 
 
 
 
 Get to know us
 
 
 
 Please visit us at the following addresses for any information you need:
 
 
 https://www.hayat.com/en-tr/
 
 
 https://www.instagram.com/hayatkimya/
 
 
 Clarification Text for Employee Candidate : https://www.hayat.com/aydinlatma-metni/aydinlatma-metni.htm
 
 
 Hayat
 
</div>

Senior Brand Manager

Anker Innovations LTD

<div>
 
 Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
 </li>
 <li>
 Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
 </li>
 <li>
 Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
 </li>
 <li>
 Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
 </li>
 <li>
 Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
 </li>
 <li>
 Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 At least 6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
 </li>
 <li>
 Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
 </li>
 <li>
 Excellent written and verbal communication skills in both Turkish and English. Mandatory.
 </li>
 <li>
 Strong understanding of social media platforms, tools, and analytics.
 </li>
 <li>
 Ability to lead a team in a fast-paced environment.
 </li>
 <li>
 Creative thinker with strong problem-solving skills and attention to detail.
 </li>
 </ul>
 
 
</div>

TR Senior Brand Manager

Kolektif House

<div>
 
 
 About Kolektif House
 
 
 
 
 
 
 Kolektif House is more than just a workspace; it&rsquo;s a vibrant community where creativity, collaboration, and innovation thrive. We are dedicated to redefining the traditional work environment by fostering a culture of openness, sustainability, and collective growth. Our spaces are designed to inspire, connect, and empower our diverse community of professionals, entrepreneurs, and creatives.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are now looking for a
 
 Senior Brand Marketing Manager
 
 who will play a key role in elevating the Kolektif House brand, shaping our marketing vision, and driving impactful campaigns that strengthen our presence across all touchpoints.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Lead the development and execution of the brand strategy in alignment with business goals and company vision.
 </li>
 <li>
 Strengthen and evolve the brand identity across digital, physical, and experiential channels.
 </li>
 <li>
 Develop long-term brand plans to support growth, customer engagement, and international expansion.
 </li>
 <li>
 Create innovative 360&deg; brand campaigns, ensuring strong storytelling and measurable impact.
 </li>
 <li>
 Oversee creative concepting, messaging frameworks, and visual direction with internal teams and external agencies.
 </li>
 <li>
 Manage content production for digital platforms, events, partnerships, and community programs.
 </li>
 <li>
 Own and manage the annual brand &amp; marketing calendar, integrating campaigns with product launches, events, and company-wide priorities.
 </li>
 <li>
 Ensure consistent execution of the brand playbook across all teams and channels.
 </li>
 <li>
 Collaborate with KoEvents, partnerships, and community teams to deliver brand-enhancing experiences.
 </li>
 <li>
 Develop strategic partnerships to expand brand visibility and create new opportunities for engagement.
 </li>
 <li>
 Support the social media strategy and ensure alignment with brand tone, visuals, and messaging.
 </li>
 <li>
 Oversee KPI-driven improvements across website, digital funnels, and content performance.
 </li>
 <li>
 Work closely with Product, Sales, Operations, and Expansion teams to ensure brand coherence across the entire customer journey.
 </li>
 <li>
 Partner with leadership on strategic presentations, brand guidelines, and executive communication materials.
 </li>
 <li>
 Track campaign performance, brand health metrics, and budget usage with a data-driven approach.
 </li>
 <li>
 Develop insights to continuously refine brand strategy and improve ROI.
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications &amp; Competencies
 
 
 
 
 
 <ul>
 <li>
 Minimum
 
 8-10 years of experience
 
 in Brand Marketing, preferably in lifestyle or creative industries.
 </li>
 <li>
 Strong experience in
 
 brand strategy, integrated campaigns, and creative direction
 
 .
 </li>
 <li>
 Excellent storytelling skills with an eye for aesthetics and brand consistency.
 </li>
 <li>
 Ability to manage complex projects, stakeholders, and agencies in a fast-paced environment.
 </li>
 <li>
 Data-driven mindset with experience in brand performance measurement.
 </li>
 <li>
 Exceptional communication skills in English and Turkish.
 </li>
 <li>
 A proactive, collaborative, and creative mindset &mdash; someone who loves building things from scratch and elevating brand culture.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 
 
 
 <ul>
 <li>
 Opportunity to grow within a fast-scaling organization
 </li>
 <li>
 High ownership, exposure to strategic projects, and real business impact
 </li>
 <li>
 Performance-based bonus structure
 </li>
 <li>
 A collaborative, people-first culture where learning and growth are encouraged
 </li>
 </ul>
 
 
 
 
 
 Apply Now
 
 
 
 
 
 
 Ready to be a part of our expansion story? We&rsquo;d love to hear from you.
 
 
 
 
 
 
 Please submit your CV and a brief note on why you&rsquo;re excited to join Kolektif House.
 
 
 
 
 
 
 
 Let&rsquo;s co-grow! 🚀
 
 
 
 
</div>

Senior Brand Marketing Manager

Ülker

<div>
 
 At &Uuml;lker - part of pladis Global, we all know what it means to &lsquo;bring it&rsquo;. Whether it&rsquo;s our passion, team spirit or go-getting attitude. Our courage. Our ownership. Our whole selves. Our care and compassion. We bring it. Day in, day out.
 
 
 &Uuml;lker stands as a leading food company in T&uuml;rkiye and its region, supported by its successful international operations. Our 16,000 colleagues &ndash; across our global network of bakeries, distribution sites and offices &ndash; each with their own unique, diverse experience of happiness, come together with one shared purpose: to bring happiness with every bite, we say: &ldquo;Winning feels good, winning together feels better!&rdquo;
 
 
 
 
 
 
 pladis is looking for
 
 Senior Assistant Brand Manager - Health and Happiness
 
 for our
 
 pladis
 
 
 Turkey Marketing Team.
 
 
 
 
 
 
 
 
 
 Key Deliverables
 
 
 
 
 
 <ul>
 <li>
 Coordinate all the launch activities under the brand of responsibility,
 </li>
 <li>
 Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,
 </li>
 <li>
 Create ideas for communication under the brand of responsibility,
 </li>
 <li>
 Responsible for the P&amp;L of the brand,
 </li>
 <li>
 Plan and execute with the trade marketing team unique and unrivalled trade support plans
 </li>
 <li>
 Develop and implement product roll out plans
 </li>
 <li>
 Coordinate long term brand strategies and planning
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What Do You Need for This Role?
 
 
 
 
 
 <ul>
 <li>
 Experience at least 2-3 years brand management career in the FMCG industry
 </li>
 <li>
 Should be a team player,
 </li>
 <li>
 Showed strong analytical and conceptual skills,
 </li>
 <li>
 Dynamic professional with strong leadership and superior communication skills,
 </li>
 <li>
 A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 Our values
 
 
 
 
 
 We bring happiness with every bite. It&rsquo;s a purpose that every one of our colleagues, all around the world believes in. And while we&rsquo;re all unique, we share the same values. These define who we are, how we interact, and get things done. How we deliver our purpose and keep bringing happiness to the world.
 
 
 
 <ul>
 <li>
 
 Purpose-led
 
 &hellip; because we&rsquo;re energized and guided by our promise to bring happiness with every bite.
 </li>
 <li>
 
 Agile
 
 &hellip; because we&rsquo;re ever evolving, we never stand still, always improving for our customers and consumers.
 </li>
 <li>
 
 Collaborative
 
 &hellip; because we gain strength from operating as one pladis, winning and succeeding together.
 </li>
 <li>
 
 Resilient
 
 &hellip; because we&rsquo;re persistent in the face of setbacks, quick to adapt, learn, and move forward.
 </li>
 <li>
 
 Positive
 
 &hellip; because we&rsquo;re highly motivated, optimistic, courageous, and we inspire each other to be better.
 </li>
 </ul>
 
 
 
 Inclusion, diversity, and equity are an important part of who we are and what we stand for as an employer. They are central to everything we do and are reflected across our business. pladis brings together brands and people from around the globe &ndash; and this diversity is our great strength. Because we want everyone to bring their true, whole self to pladis. We value colleagues for their uniqueness &ndash; we all have a voice that&rsquo;s heard and respected.
 
 
 We&rsquo;re an equal opportunity employer and believe in encouraging an inclusive environment where we celebrate the diversity of thinking and respect everyone&rsquo;s distinctive qualities and perspectives.
 
 
 
 
 
 
 
 
 Y&inodot;ld&inodot;z Holding &Scedil;irketleri &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni i&ccedil;in t&inodot;klay&inodot;n&inodot;z.
 
</div>

Senior Assistant Brand Manager - Health and Happiness

PepsiCo

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div> 
We are looking for a Senior Assistant Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager.
</div><div>The role will be temporary (12 months).</div><div> 
Doritos is a snack brand that enters the most households penetration in Turkey with 30 years of heritage. And yet, the headroom for growth is enormous: In Turkey, we are on an exciting journey of dynamic Culinary expansion. It&rsquo;s an opportunity to drive Culinary innovation, unlock new growth opportunities, and create outstanding communication platforms that resonate with consumers. You will collaborate closely with commercial, trade marketing, consumer insights, media teams to turn strategies into local wins.</div>
Responsibilities:
<ul><li>Assists in developing and executing marketing TCP and promotional initiatives to profitably increase consumption within budgeted parameters</li><li>
Supports defining the brand&rsquo;s packaging, communication and promotion strategies and allocate the budget accordingly</li><li>
Accountable for projects that help deliver the brand&rsquo;s profit, volume and market share objectives</li><li>
Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants)</li><li>
Analyzes market data and compares results to established objectives to assure the effectiveness of marketing programs</li><li>
Prepare business updates and define insights/actions to support BM&rsquo;s for the regular meetings (PMR, 16 Week, Stage&amp;Gate presentatios, Monthly Brand Audits, etc)</li><li>
Close tracking of NPD&rsquo;s with commercialization team to ensure flawless launch process</li><li>
Leading social media planning with digital and media agency</li><li>
Manage brand A&amp;M budget</li></ul>
Qualifications:
<ul><li>University graduate</li><li>
1-3 years of marketing experience</li><li>
Excellent command of English</li><li>
Growth Mindset</li><li>
Analytical and problem solving skills</li><li>
Excellent Collaboration and Communication Skills, ability to build cross-functional relations</li><li>
Good communication skills</li><li>
Good command of Windows applications, (Excel &amp; Powerpoint are must)</li><li>
Demonstrated leadership and team skills</li><li>
Flexibility to adapt to a changing business environment</li><li>
Creativity</li><li>
Results orientation</li><li>
Multifunctional skill base (financial, operations as well as marketing)</li><li>
High level of initiative and assertiveness 
Fluent English &amp; Turkish</li></ul></div>

Senior Assistant Brand Manager (Doritos Culinary - 12-Month Fixed Term)

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Develop and execute the integrated brand strategy:
 
 , ensuring alignment across all channels and stakeholder touchpoints.
 </li>
 <li>
 
 Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
 
 , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
 </li>
 <li>
 
 Leverage market and customer insights:
 
 to identify unmet needs, drive growth, and differentiate from competitors.
 </li>
 <li>
 
 Maximizing the time on territory:
 
 to better understand the customer &amp; patient journeys in real life.
 </li>
 <li>
 
 Design and implement data-driven Brand campaigns:
 
 to strengthen HCP engagement and brand loyalty.
 </li>
 <li>
 
 Drive brand performance and impact:
 
 , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
 </li>
 <li>
 
 Lead cross-functional execution:
 
 , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
 </li>
 <li>
 
 Champion the voice of the customer (VOC):
 
 by integrating KOL input, field insights, and market research into brand planning / execution processes.
 </li>
 <li>
 
 Build and maintain trusted partnerships with HCPs and professional organizations:
 
 to enhance brand advocacy &amp; company reputation inline w PTRB approach.
 </li>
 <li>
 
 Co-develop innovative, compliant customer engagement tools and materials:
 
 tailored to everchanging stakeholder needs.
 </li>
 <li>
 
 Oversee omnichannel content strategy:
 
 , including digital, CRM, SEO, social media, and field force integration.
 </li>
 <li>
 
 Partner with Sales on implementation:
 
 , including joint field visits, training, and performance feedback loops.
 </li>
 <li>
 
 Manage forecasting, budgeting, and resource allocation:
 
 to maximize ROI and ensure brand health inline with the lifecycle expectations.
 </li>
 <li>
 
 Act as the internal brand ambassador:
 
 , ensuring cross-functional alignment and engagement with brand priorities.
 </li>
 <li>
 
 Lead and motivate cross-functional brand teams:
 
 , driving accountability and timely delivery of key milestones at the utmost quality .
 </li>
 <li>
 
 Support launch excellence for new products or indications:
 
 , ensuring full readiness across the value chain.
 
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
 
 </li>
 <li>
 
 Serve as a Quality Ambassador:
 
 by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 
 Uphold integrity and ethical conduct:
 
 in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 
 Complete all mandatory trainings:
 
 and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 
 Lead by example:
 
 in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 
 Proactively raise compliance or ethical concerns:
 
 through appropriate Takeda reporting channels.
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 OPEX responsibility Yes
 
 
 Financial Responsibility Yes
 
 
 Volume Impact Yes
 
 
 Revenue Impact Yes
 
 
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
 </li>
 <li>
 Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
 </li>
 <li>
 Strong background in KOL management, customer segmentation, and market insight generation.
 </li>
 <li>
 Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
 </li>
 <li>
 Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Excellent communication, presentation, and analytical skills.
 </li>
 <li>
 Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
 </li>
 <li>
 Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
 </li>
 <li>
 Completed military service (for male candidates).
 </li>
 <li>
 Valid B-class driver&rsquo;s license; ability to travel.
 
 
 </li>
 </ul>
 
 Capabilities:
 
 
 
 <ul>
 <li>
 
 Lead:
 
 Takes accountability and influences without authority across internal and external stakeholders.
 </li>
 <li>
 
 Innovate / Tech Savviness:
 
 Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
 </li>
 <li>
 
 Comply:
 
 Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
 </li>
 <li>
 
 Communicate:
 
 Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
 </li>
 <li>
 
 Think Strategically:
 
 Makes insight-driven decisions that align with long-term brand goals.
 </li>
 <li>
 
 Inspire:
 
 Builds alignment and momentum around a compelling brand vision.
 </li>
 <li>
 
 Focus:
 
 Prioritizes high-value initiatives and consistently delivers strong results.
 </li>
 <li>
 
 Develop:
 
 Strengthens organizational marketing capabilities and nurtures talent.
 </li>
 <li>
 
 Collaborate:
 
 Leads cross-functional alignment to drive cohesive and effective execution.
 </li>
 <li>
 
 Adapt:
 
 Champions innovation and guides teams through change in a dynamic environment.
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
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Portfolio Brand Manager (HAE & Transplant)

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