senior vice president of marketing

SuperLogic

<div><h3 class="jobSectionHeader"><b>About Bookit</b></h3><p>
Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C &ldquo;super app&rdquo; offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a &quot;next-gen Expedia,&quot; Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.</p><p>
Learn more at Bookit.com.</p><p></p><h3 class="jobSectionHeader"><b>
The Role</b></h3><p>
We are seeking a dynamic marketing executive with prior experience at major travel and/or rewards platforms who demonstrates a proven ability to scale digital-first brands that blend commerce, content, and loyalty. The Senior Vice President of Marketing is a strategic, data-driven leader who will champion marketing at Bookit &mdash; from driving consumers to the Bookit.com D2C website to helping our brand partners effectively implement the white-labeled version of the Bookit platform, delivering peerless travel, experiences, and rewards to their end customers.
</p><p>The role requires a high-impact combination of analytical rigor, creative intuition, and operational excellence. You'll collaborate with our Sales, Experience, and Product teams to bring the Bookit.com brand to life and you will build a a multidisciplinary marketing and communications team focused on platform growth across both consumer and enterprise channels.
</p><p></p><p>Salary Range: $170k - $190k</p><p>
Location: Preference for Miami based candidates for hybrid office role.
</p><p></p><p><b>Responsibilities</b></p><p>
Strategic Leadership</p><ul>
<li>
Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.</li>
<li>Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
</li><li>Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content.</li>
<li>Lead annual planning, forecasting, and budget management for marketing functions.</li>
</ul><p></p><p>
Growth &amp; Performance Marketing</p><ul>
<li>
Own the &quot;commitment curve,&quot; managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com D2C platform.</li>
<li>&quot;Test two pick one&quot; approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.</li>
<li>Oversee paid and organic customer acquisition across channels to drive users to the B2C Bookit.com platform.</li>
<li>Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.</li></ul><p></p><p>
Brand, Content, and Communications</p><ul>
<li>
Develop and refine Bookit.com&rsquo;s brand positioning (both B2B and D2C), messaging, and creative strategy.</li>
<li>Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives.</li>
<li>Oversee public relations (via an outside agency)
</li><li>Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit&rsquo;s appeal.</li>
</ul><p></p><p>
Cross-Functional Collaboration</p><ul>
<li>
Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations.</li>
<li>Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.</li>
<li>Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.</li>
</ul><p><b>
Requirements</b></p><p></p><ul>
<li>
7+ years of marketing experience, including at least 5 years in digital-first travel, loyalty, or lifestyle marketing (e.g., Marriott Bonvoy Experiences, Expedia, American Express Travel, The Points Guy, etc.)</li>
<li>3-5 years experience as a senior marketing leader.</li>
<li>Experience working with enterprise partners to market white-label software platform deployments.</li>
<li>Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
</li><li>Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.</li>
<li>Experience building and leading teams through high-growth phases, ideally from Series A to scale.</li>
<li>Ability to own a function from ideation through execution with high accountability and extreme attention to detail.</li>
<li>Strong understanding of brand development, positioning, and creative direction.</li>
<li>Proficiency in marketing analytics, attribution, CRM, and automation tools.</li>
<li>Evolving understanding of AI Search and Agentic AI on marketing landscape.</li>
<li>Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.</li>
<li>Entrepreneurial, resourceful, and comfortable executing in fast-paced environments.</li>
<li>Familiarity or comfort operating in crypto, blockchain, or digital payments ecosystems a plus.</li>
<li>Spanish language proficiency a plus.</li>
<li>Willing to travel to Miami, FL and/or consider relocation.</li>
</ul><p></p><p><b>
Benefits</b></p><p></p><ul><li>
Health care plan (Medical, Dental &amp; Vision) Available on the 1st of the month after 60 days of employmen</li></ul><ul>
<li>Vacation: Flexible/Unlimited PTO with manager approval.
</li><li>401K Plan &ndash; Tax-Deferred and/or Roth options: Eligible after 90 days of employment</li>
<li>Collaborative culture with industry veterans and mission-driven builders</li>
</ul><p></p><h3 class="jobSectionHeader"><b>
Bookit is an equal opportunity employer.</b></h3><p>
We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.</p></div><p></p>

Senior Vice President, Marketing - Bookit.com

Superlogic

<div>
 <strong>
  About Bookit
  <br/>
  <br/>
 </strong>
 Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C "super app" offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a "next-gen Expedia," Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.
 <br/>
 <br/>
 Learn more at Bookit.com.
 <br/>
 <br/>
 <strong>
  The Role
  <br/>
  <br/>
 </strong>
 We are seeking a dynamic marketing executive with prior experience at major travel and/or rewards platforms who demonstrates a proven ability to scale digital-first brands that blend commerce, content, and loyalty. The Senior Vice President of Marketing is a strategic, data-driven leader who will champion marketing at Bookit &mdash; from driving consumers to the Bookit.com D2C website to helping our brand partners effectively implement the white-labeled version of the Bookit platform, delivering peerless travel, experiences, and rewards to their end customers.
 <br/>
 <br/>
 The role requires a high-impact combination of analytical rigor, creative intuition, and operational excellence. You'll collaborate with our Sales, Experience, and Product teams to bring the Bookit.com brand to life and you will build a a multidisciplinary marketing and communications team focused on platform growth across both consumer and enterprise channels.
 <br/>
 <br/>
 Salary Range: $170k - $190k
 <br/>
 <br/>
 Location: Preference for Miami based candidates for hybrid office role.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 Strategic Leadership
 <br/>
 <br/>
 <ul>
  <li>
   Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform
  </li>
  <li>
   Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
  </li>
  <li>
   Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content
  </li>
  <li>
   Lead annual planning, forecasting, and budget management for marketing functions
   <br/>
   <br/>
  </li>
 </ul>
 Growth &amp; Performance Marketing
 <br/>
 <br/>
 <ul>
  <li>
   Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com D2C platform
  </li>
  <li>
   "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics
  </li>
  <li>
   Oversee paid and organic customer acquisition across channels to drive users to the B2C Bookit.com platform
  </li>
  <li>
   Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements
   <br/>
   <br/>
  </li>
 </ul>
 Brand, Content, and Communications
 <br/>
 <br/>
 <ul>
  <li>
   Develop and refine Bookit.com's brand positioning (both B2B and D2C), messaging, and creative strategy
  </li>
  <li>
   Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives
  </li>
  <li>
   Oversee public relations (via an outside agency)
  </li>
  <li>
   Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit's appeal
   <br/>
   <br/>
  </li>
 </ul>
 Cross-Functional Collaboration
 <br/>
 <br/>
 <ul>
  <li>
   Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations
  </li>
  <li>
   Lead co-marketing and promotional initiatives with partner brands and platforms and influencers
  </li>
  <li>
   Work with Finance and Operations to forecast marketing ROI and manage spend efficiently
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   7+ years of marketing experience, including at least 5 years in digital-first travel, loyalty, or lifestyle marketing (e.g., Marriott Bonvoy Experiences, Expedia, American Express Travel, The Points Guy, etc.)
  </li>
  <li>
   3-5 years experience as a senior marketing leader
  </li>
  <li>
   Experience working with enterprise partners to market white-label software platform deployments
  </li>
  <li>
   Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
  </li>
  <li>
   Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention
  </li>
  <li>
   Experience building and leading teams through high-growth phases, ideally from Series A to scale
  </li>
  <li>
   Ability to own a function from ideation through execution with high accountability and extreme attention to detail
  </li>
  <li>
   Strong understanding of brand development, positioning, and creative direction
  </li>
  <li>
   Proficiency in marketing analytics, attribution, CRM, and automation tools
  </li>
  <li>
   Evolving understanding of AI Search and Agentic AI on marketing landscape
  </li>
  <li>
   Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally
  </li>
  <li>
   Entrepreneurial, resourceful, and comfortable executing in fast-paced environments
  </li>
  <li>
   Familiarity or comfort operating in crypto, blockchain, or digital payments ecosystems a plus
  </li>
  <li>
   Spanish language proficiency a plus
  </li>
  <li>
   Willing to travel to Miami, FL and/or consider relocation
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Health care plan (Medical, Dental &amp; Vision) Available on the 1st of the month after 60 days of employmen
  </li>
  <li>
   Vacation: Flexible/Unlimited PTO with manager approval.
  </li>
  <li>
   401K Plan - Tax-Deferred and/or Roth options: Eligible after 90 days of employment
  </li>
  <li>
   Collaborative culture with industry veterans and mission-driven builders
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Bookit is an equal opportunity employer.
  <br/>
  <br/>
 </strong>
 We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.
</div>


United Way

<p></p><div><div><b>Senior Marketing and Communications Manager</b></div><div>
The Senior Marketing and Communications Manager is responsible for creating and executing marketing and communications plans for United Way of Buffalo &amp; Erie County&rsquo;s various programs, events and initiatives to drive awareness, understanding, and support of United Way of Buffalo &amp; Erie County. This position reports to the Vice President of Marketing and Communications and collaborates within the Marketing and Communications team as well as cross-departmentally.</div><p><b><i>
Responsibilities:</i></b></p><ul><li><p><b>
Strategic Marketing and Communications Execution:</b></p><ul><li><div>
Support the overall marketing strategy of United Way in alignment with its mission, vision, and values.</div></li><li><div>
Collaborate with Vice President of Marketing and Communications to develop and implement multi-channel marketing plans and strategies to advance organizational goals and brand identity.</div></li><li><div>
Support the development of United Way&rsquo;s annual marketing and communications calendar across various events and programs.</div></li><li><div>
Manage the execution of United Way&rsquo;s digital marketing and social media programs, including content, channel and engagement strategies. Ensure consistent and timely posting across platforms.</div></li><li><div>
Monitor, analyze and report on the performance of marketing programs and events to inform future strategies.</div></li></ul></li></ul><p></p><ul><li><div><b><br>
Internal Brand Capacity Building:</b></div><ul><li><div>
Engage internal stakeholders in internal brand education and communication</div></li><li><div>
Manage agendas and participate in meetings of the United Way Board Marketing Committee.</div></li><li><div>
Ensure United Way staff is prepared for media events, public speaking, community education, and presentations.</div></li></ul></li></ul><p></p><ul><li><div><b><br>
Content Creation and Oversight:</b></div><ul><li><div>
Oversee the development and production of marketing materials for various events and initiatives.</div></li><li><div>
Serve as internal editor for all public-facing communications including digital content, advertising, marketing materials, special events and public education campaigns.</div></li><li><div>
Provide videography as needed</div></li></ul></li></ul><p></p><ul><li><div><b><br>
Workflow and Project Management:</b></div><ul><li><div>
Manage day-to-day marketing operations to ensure initiatives are completed on time</div></li><li><div>
Work cross functionally to ensure that departments across the organization have sufficient project management support.</div></li><li><div>
Assist in managing vendor relationships to ensure maximum value for spend</div></li><li><div>
Provide support as needed to coordinate media operations both on-site and at events.</div></li></ul></li></ul><p></p><ul><li><div><b><br>
Staff and Budget Management:</b></div><ul><li><div>
Assist Vice President of Marketing and Communications to recruit, hire, develop and support diverse marketing and communications team members and independent consultants as needed.</div></li><li><div>
Assist the Vice President of Marketing and Communications in monitoring budgets and cost centers including purchasing and vendor approval processes on behalf of the department.</div></li></ul></li></ul><p></p><ul><li><div><b><br>
Additional Responsibilities:</b></div><ul><li><div>
Visibly demonstrate United Way&rsquo;s values of service, integrity, collaboration, accountability, equity, and agility</div></li><li><div>
Participate in mandatory meetings and training programs</div></li><li><div>
Performs other duties as requested</div></li></ul></li></ul><p><b><i>
Qualifications:</i></b></p><ul><li><div>
Bachelor&rsquo;s Degree in a related field with 5+ years of work related experience or equivalent.</div></li><li><div>
Proven experience in developing effective marketing and communications plans, advertising materials, and digital campaigns to reach diverse audiences.</div></li><li><div>
Proficiency in relevant software packages including Adobe Creative Suite and Wordpress</div></li><li><div>
Demonstrated commitment to diversity and equity.</div></li><li><div>
Contribute to an inclusive working and learning environment by welcoming diverse perspectives, acting as a change agent and considering outcomes.</div></li><li><div>
Excellent interpersonal and communication skills and the ability to work on diverse cross-functional teams in both leadership and member roles.</div></li><li><div>
Exceptional presentation and writing skills.</div></li><li><div>
Skilled at crafting and delivering compelling stories in a variety of formats.</div></li><li><div>
Ability to simplify complex information and clearly communicate through multiple communication channels to diverse audiences.</div></li><li><div>
Social media experience.</div></li><li><div>
Ability to successfully delegate and provide team members with growth opportunities.</div></li><li><div>
Must possess strong interpersonal skills and is a relationship builder.</div></li><li><div>
Videography experience is a plus.</div></li><li><p>
Travel is primarily within the eight counties of Western New York. Some domestic travel may be required for job training and professional development.</p></li></ul></div><p></p>

Senior Marketing & Communications Manager

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Senior Marketing & Communications Manager