Senior Marketing & Communications Manager

Responsibilities:

• Strategic Marketing and Communications Execution:

  • Support the overall marketing strategy of United Way in alignment with its mission, vision, and values.
  • Collaborate with Vice President of Marketing and Communications to develop and implement multi-channel marketing plans and strategies to advance organizational goals and brand identity.
  • Support the development of United Way’s annual marketing and communications calendar across various events and programs.
  • Manage the execution of United Way’s digital marketing and social media programs, including content, channel and engagement strategies. Ensure consistent and timely posting across platforms.
  • Monitor, analyze and report on the performance of marketing programs and events to inform future strategies.

• 
  Internal Brand Capacity Building:
  • Engage internal stakeholders in internal brand education and communication
  • Manage agendas and participate in meetings of the United Way Board Marketing Committee.
  • Ensure United Way staff is prepared for media events, public speaking, community education, and presentations.

• 
  Content Creation and Oversight:
  • Oversee the development and production of marketing materials for various events and initiatives.
  • Serve as internal editor for all public-facing communications including digital content, advertising, marketing materials, special events and public education campaigns.
  • Provide videography as needed

• 
  Workflow and Project Management:
  • Manage day-to-day marketing operations to ensure initiatives are completed on time
  • Work cross functionally to ensure that departments across the organization have sufficient project management support.
  • Assist in managing vendor relationships to ensure maximum value for spend
  • Provide support as needed to coordinate media operations both on-site and at events.

• 
  Staff and Budget Management:
  • Assist Vice President of Marketing and Communications to recruit, hire, develop and support diverse marketing and communications team members and independent consultants as needed.
  • Assist the Vice President of Marketing and Communications in monitoring budgets and cost centers including purchasing and vendor approval processes on behalf of the department.

• 
  Additional Responsibilities:
  • Visibly demonstrate United Way’s values of service, integrity, collaboration, accountability, equity, and agility
  • Participate in mandatory meetings and training programs
  • Performs other duties as requested

Qualifications:

• Bachelor’s Degree in a related field with 5+ years of work related experience or equivalent.
• Proven experience in developing effective marketing and communications plans, advertising materials, and digital campaigns to reach diverse audiences.
• Proficiency in relevant software packages including Adobe Creative Suite and Wordpress
• Demonstrated commitment to diversity and equity.
• Contribute to an inclusive working and learning environment by welcoming diverse perspectives, acting as a change agent and considering outcomes.
• Excellent interpersonal and communication skills and the ability to work on diverse cross-functional teams in both leadership and member roles.
• Exceptional presentation and writing skills.
• Skilled at crafting and delivering compelling stories in a variety of formats.
• Ability to simplify complex information and clearly communicate through multiple communication channels to diverse audiences.
• Social media experience.
• Ability to successfully delegate and provide team members with growth opportunities.
• Must possess strong interpersonal skills and is a relationship builder.
• Videography experience is a plus.

• Travel is primarily within the eight counties of Western New York. Some domestic travel may be required for job training and professional development.