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brand marketing specialist

manager - social media

social media marketing manager

PW (PhysicsWallah)

<div>
 
 
 Position Overview
 
 
 
 
 
 
 We are seeking a
 
 Regional
 
 
 Social Media Manager for Indore
 
 to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by
 
 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output
 
 .
 
 
 
 
 
 
 Key Responsibilities :-
 
 
 
 
 
 
 
 Content Production (60%)
 
 
 <ul>
 <li>
 Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
 </li>
 <li>
 Publish daily shorts across YouTube &amp; social media.
 </li>
 <li>
 Design 5+ static posts weekly (graphics, carousels, stories).
 </li>
 <li>
 Update weekly Google My Business posts.
 </li>
 </ul>
 
 
 
 
 
 Growth &amp; Engagement (25%)
 
 
 <ul>
 <li>
 Deliver 15% MoM follower growth &amp; 10%+ engagement rates.
 </li>
 <li>
 Share weekly updates (photos, events, announcements).
 </li>
 <li>
 Drive 6+ Google reviews/month per location.
 </li>
 </ul>
 
 
 
 
 
 Campaigns &amp; Initiatives (15%)
 
 
 <ul>
 <li>
 Execute 1+ localized digital campaign/month.
 </li>
 <li>
 Train students to create content via
 
 Social Media Clubs
 
 .
 </li>
 <li>
 Track and report KPIs with actionable insights.
 </li>
 </ul>
 
 
 
 
 
 Performance Metrics (KPIs)
 
 
 <ul>
 <li>
 5 videos/week | Daily shorts | 5+ static posts/week
 </li>
 <li>
 15% follower growth (MoM) | 10%+ engagement rate
 </li>
 <li>
 6+ Google reviews/location/month
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Qualifications
 
 
 <ul>
 <li>
 Graduate (Marketing, Mass Comm., or related field preferred).
 </li>
 <li>
 2+ years in social media marketing with focus on short-form video.
 </li>
 <li>
 Hands-on with Canva, CapCut, Premiere Pro (or similar).
 </li>
 <li>
 Proven track record in achieving 15%+ MoM account growth.
 </li>
 <li>
 Strong communication, organizational, and collaboration skills.
 </li>
 </ul>
 
 
 
 
 
 Location:- Bengaluru
 
 
</div>

Social Media Manager

Navi

<div>
 
 Location: Bangalore
 
 
 
 
 
 
 About the Team
 
 
 
 The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.
 
 
 
 
 
 
 About the Role
 
 
 
 This role is a dynamic opportunity to lead and grow the brand&rsquo;s social media presence and influencer ecosystem. It combines creative storytelling with data-driven strategy to enhance brand visibility, engagement, and community building. With a focus on impactful content and authentic influencer collaborations, the role plays a key part in shaping the brand&rsquo;s digital identity and connecting meaningfully with audiences.
 
 
 
 
 
 
 What We Expect From You
 
 
 <ul>
 <li>
 Scale the brand&rsquo;s social media channels by
 
 crafting
 
 and
 
 ideating
 
 strategies to boost
 
 brand visibility, engagement, and reach
 
 .
 </li>
 <li>
 Ideate and script
 
 engaging content
 
 that aligns with the brand&rsquo;s voice and appeals to the
 
 target audience.
 
 </li>
 <li>
 Participate in video
 
 content creation, bringing authenticity
 
 and
 
 personality
 
 to the brand's social media presence.
 </li>
 <li>
 Plan and launch social media campaigns that drive
 
 marketing objectives,
 
 including
 
 product promotions
 
 and
 
 brand storytelling.
 
 </li>
 <li>
 
 Analyse
 
 and
 
 track the performance
 
 of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies.
 </li>
 <li>
 Collaborate with
 
 content, design, and marketing
 
 teams to ensure a unified brand message across all channels.
 </li>
 <li>
 
 Identify, engage, and manage
 
 relationships with influencers to amplify the brand's message and reach.
 </li>
 <li>
 Work with influencer agencies to create and manage campaigns that align with
 
 brand goals
 
 and
 
 resonate with audiences.
 
 </li>
 <li>
 Create detailed briefs for influencers, ensuring
 
 content consistency
 
 and
 
 quality.
 
 </li>
 </ul>
 
 
 
 
 
 Must Haves
 
 
 <ul>
 <li>
 
 6-7
 
 years of relevant experience in
 
 social media management
 
 and
 
 influencer marketing.
 
 </li>
 <li>
 Proven track record of
 
 scaling social media
 
 channels successfully in previous roles.
 </li>
 <li>
 Proven ability to
 
 ideate, script, and produce
 
 engaging social media content, including video.
 </li>
 <li>
 Experience in
 
 identifying, engaging
 
 , and
 
 managing relationships
 
 with
 
 influencers
 
 and
 
 influencer agencies.
 
 </li>
 <li>
 
 Innovative
 
 and
 
 creative
 
 approach to
 
 content creation
 
 and
 
 campaign management.
 
 </li>
 </ul>
 
 
 
 
 
 Inside Navi
 
 
 
 We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal &amp; Home Loans to UPI, Insurance, Mutual Funds, and Gold &mdash; we&rsquo;re building tech-first solutions that work at scale, with a strong customer-first approach.
 
 
 
 
 
 Founded by
 
 Sachin Bansal &amp; Ankit Agarwal
 
 in 2018, we are one of India&rsquo;s fastest-growing financial services organisations. But we&rsquo;re just getting started!
 
 
 
 
 
 
 Our Culture
 
 
 
 
 The Navi DNA
 
 
 
 
 Ambition. Perseverance. Self-awareness. Ownership. Integrity.
 
 
 
 We&rsquo;re looking for people who dream big when it comes to innovation. At Navi, you&rsquo;ll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If you&rsquo;re driven to deliver real value to customers, no matter the challenge, this is the place for you.
 
 
 We chase excellence by uplifting each other&mdash;and that starts with every one of us.
 
 
 
 
 
 
 Why You'll Thrive at Navi
 
 
 
 At Navi, it&rsquo;s about how you think, build, and grow. You&rsquo;ll thrive here if:
 
 <ul>
 <li>
 
 You&rsquo;re impact-driven :
 
 You take ownership, build boldly, and care about making a real difference.
 </li>
 <li>
 
 You strive for excellence :
 
 Good isn&rsquo;t good enough. You bring focus, precision, and a passion for quality.
 </li>
 <li>
 
 You embrace change :
 
 You adapt quickly, move fast, and always put the customer first.
 </li>
 </ul>
 
 
</div>

Manager - Social Media

Meesho

<div>
 
 About The Team
 
 
 
 The brand marketing team at Meesho comprises brand, media, insights, social and creative teams. We collaborate with business and product stakeholders and external partners to bring the brand communications of Meesho to life. Our aim is to enhance the quality of awareness of Meesho and it&rsquo;s key messages. Ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth. We are building a brand that can endure the test of times and be loved by all value conscious shoppers of India. If you are excited about driving 10X growth for India&rsquo;s only true and profitable e-commerce platform, then this might be the role for you. We believe our work is as good as our culture, we have tons of fun in jamming sessions on ideas, celebrating wins and we cover for each other in tough times. Best if you experience this in person :)
 
 
 
 About The Role
 
 
 
 This is your opportunity to get a front-row seat &mdash; and a hands-on role &mdash; in one of India&rsquo;s most dynamic social marketing teams.
 
 
 You will manage one of India&rsquo;s most-followed brand handles on Instagram (6M+ followers).
 
 
 Work on live influencer and affiliate campaigns with direct business impact.
 
 
 Be part of an open, collaborative team that encourages experimentation, rapid learning, and creative ownership.
 
 
 Learn hands-on from seasoned professionals in social and influencer marketing.
 
 
 
 What You Will Do
 
 
 
 <ul>
 <li>
 As a Trainee &ndash;Social Media at Meesho, you&rsquo;ll help manage our 5M+ follower-strong social media presence and work with some of India&rsquo;s most exciting digital creators. You&rsquo;ll gain a crash course in social content, affiliate marketing, creator partnerships, and even generative AI tools &mdash; all while contributing to a brand that&rsquo;s shaping the future of commerce for Bharat.
 </li>
 <li>
 Influencer Engagement: Work closely with content creators across the country to shape and deliver high-impact collaborations &mdash; from affiliate-led videos to brand campaigns.
 </li>
 <li>
 Social Media Execution: Support the planning and publishing of content across Instagram, YouTube Shorts, Snapchat, and more.
 </li>
 <li>
 Affiliate Content Coordination: Help identify creators who can drive affiliate-driven content and track the performance of their posts.
 </li>
 <li>
 Generative AI Experimentation: Assist in exploring how Gen AI tools (e.g., for copy, design, ideation) can streamline and enhance our content workflows.
 </li>
 <li>
 Trend Analysis: Stay on top of platform updates, creator-led trends, and competitor moves &mdash; and bring ideas to the table proactively.
 </li>
 <li>
 Campaign Ops: Help manage timelines, creator databases, and content calendars during key campaigns and product launches.
 
 
 
 </li>
 </ul>
 
 What You Will Need
 
 
 
 <ul>
 <li>
 A proven creative skill &mdash; this could be a personal content project, a design portfolio, social media work, or anything that shows initiative and originality.
 </li>
 <li>
 Familiarity with Instagram, YouTube Shorts, and/or other short-form video platforms.
 </li>
 <li>
 Interest in affiliate marketing, creator monetization models, and how influencers drive performance.
 </li>
 <li>
 Curiosity to explore and learn new tools &mdash; especially Gen AI platforms that support content or marketing workflows.
 </li>
 <li>
 Excellent communication and coordination skills.
 </li>
 <li>
 A self-starter attitude with the ability to manage time and tasks in a fast-paced environment.
 </li>
 <li>
 Fresh graduates or final-year students from any field &mdash; no prior full-time work experience needed.
 </li>
 <li>
 Creators, editors, or marketers who&rsquo;ve run or contributed to a content project (personal or academic).Individuals curious about the intersection of social media, commerce, and technology.
 </li>
 </ul>
</div>

Trainee - Social Media

PhonePe

<div>
 
 About PhonePe Limited:
 
 
 
 Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
 
 
 PhonePe&rsquo;s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company&rsquo;s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
 
 
 
 Culture:
 
 
 
 At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you&rsquo;re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
 
 
 
 About Share.Market:
 
 
 
 At Share.Market, we believe the world of investing shouldn&rsquo;t feel intimidating or reserved for the experts. We&rsquo;re building a platform that turns complex market movements into simple, actionable insights helping first-time investors start with confidence and seasoned investors stay sharp. Backed by PhonePe&rsquo;s trust and scale, Share.Market is where calm, clarity, and intelligent investing come together.
 
 
 
 Role Overview:
 
 
 
 We're looking for a seasoned Social Media Manager (7&ndash;8 years of experience) who combines strategic vision with operational excellence. You'll help build our social presence from ground‑up (0 &rarr; 1), establish scalable processes, drive cross‑channel growth, and craft audience‑first narratives. Finance or investing industry exposure is a plus, but not mandatory.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Social Strategy &amp; Execution
 </li>
 </ul>
 <ul>
 <li>
 Define and execute a data-informed, multi-channel social media strategy aligned with business goals.
 </li>
 <li>
 Launch and scale social presence across platforms (LinkedIn, X, Instagram, YouTube, WhatsApp).
 </li>
 <li>
 Oversee content planning: thematic calendars, briefs, creative direction, and platform-specific optimization.
 </li>
 <li>
 Building from Zero
 </li>
 </ul>
 <ul>
 <li>
 Lead 0&rarr;1 social brand development: establishing voice, identity, content pillars, cadence, and audience acquisition plans.
 </li>
 <li>
 Formalize processes, SOPs, workflows, and approval systems for streamlined operations and quality control.
 </li>
 <li>
 Analytics &amp; Optimization
 </li>
 </ul>
 <ul>
 <li>
 Monitor performance metrics: engagement, reach, follower growth, sentiment, conversions.
 </li>
 <li>
 Use insights to iterate strategies and optimize content performance.
 </li>
 <li>
 Manage and leverage tools such as Sprout Social, Sprinklr, Hootsuite (or equivalents) for listening, scheduling, analytics, and reporting.
 </li>
 <li>
 Collaboration &amp; Scaling
 </li>
 </ul>
 <ul>
 <li>
 Work closely with third-party vendors and creative/content agencies to deliver high-quality, on-time outputs.
 </li>
 <li>
 Collaborate with internal stakeholders across Content, Design, Product, and Customer teams to amplify campaigns.
 </li>
 <li>
 Brand Storytelling &amp; Thought Leadership
 </li>
 </ul>
 <ul>
 <li>
 Position Share.Market as a credible, thought-leading brand in investing education tailoring narratives to both novice and expert audiences.
 </li>
 <li>
 Identify and elevate user-generated content, community stories, and market commentary to build authenticity
 
 
 </li>
 </ul>
 
 Qualifications &amp; Skills:
 
 
 
 <ul>
 <li>
 Experience: 7&ndash;8 years in social media strategy management; ideally should have built D2C/ fintech brands from scratch, early‑stage startups (0&rarr;1).
 </li>
 <li>
 Strategic Mindset: Highly strategy-driven with a proven track record of scaling brand presence across channels.
 </li>
 <li>
 Operational Discipline: Deep experience in setting up processes, SOPs, approval workflows, and maintaining execution consistency.
 </li>
 <li>
 Analytical Proficiency: Comfortable working with data and drawing insights from platform analytics and social listening tools.
 </li>
 <li>
 Tool Savvy: Proficient or familiar with tools like Sprout Social, Sprinklr, or Hootsuite.
 </li>
 <li>
 Finance-Friendly Advantage: Understanding of investing, markets, or financial services is a plus&mdash;but strategic competence is the priority.
 
 
 </li>
 </ul>
 
 PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
 
 
 
 <ul>
 <li>
 Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
 </li>
 <li>
 Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
 </li>
 <li>
 Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
 </li>
 <li>
 Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
 </li>
 <li>
 Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
 </li>
 <li>
 Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
 
 
 </li>
 </ul>
 
 
 Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process,
 
 
 
 
 please fill out this form.
 
 
 
 
 
 
 Read more about PhonePe
 
 
 
 
 on our blog
 
 
 
 
 .
 
 
 
 
 
 Life at PhonePe
 
 
 
 
 PhonePe in the news
 
</div>

ITC Limited

<div>
 
 
 
 Job Title :
 
 
 
 
 Brand Manager
 
 
 
 
 Reports to :
 
 
 Senior Brand Manager
 
 
 
 
 
 
 
 Key Deliverables :
 
 
 
 
 
 
 
 
 Brand Planning and Strategy
 
 
 
 - Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy
 
 
 
 
 
 
 Brand Communication
 
 
 
 - Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch
 
 
 
 
 
 
 New Product Development and Launch
 
 
 
 - Understand scope for new products/variants vis-&agrave;-vis target market/geography/segment and provide brief to PD team
 
 
 - Coordinate for CPT and analyze CPT results along with financial viability
 
 
 
 
 
 
 Business Planning and delivery
 
 
 
 - Analyze product performance SKU/Geography wise, forecast sales, review return on marketing spends
 
 
 
 
 
 
 Packaging Development
 
 
 
 - Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test
 
 
 
 
 
 
 Market Research
 
 
 &ndash; design and analysis
 
 
 
 - Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output
 
 
 
 
 
 
 Trade promotion and media implementation
 
 
 
 - Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative
 
 
 - Conceptualize trade promotion schemes and identify and negotiate with vendors
 
 
 
 
 
 
 
 Knowledge
 
 
 
 
 -Market research principles and statistical tools
 
 
 - Media platforms &ndash; Digital, Social, Print and event designs
 
 
 - Brand management and communication
 
 
 - Knowledge of channels, sales operations
 
 
 
 
 
 
 
 Competencies
 
 
 
 
 -Strong analytical ability - Innovate
 
 
 &ndash; (Create new and different) - Deal with ambiguous environment
 
 
 - Measure outcomes and connect with action
 
 
 - Collaborate with multiple stakeholders
 
 
 - Strong Presentation skills
 
 
 
 
 
 
 
 Experience and Educational qualification
 
 
 
 
 -MBA (Marketing) from premier campuses
 
 
 - 2 to 5 Years of Work Experience
 
 
 -Minimum 2 Years of Experience in brands
 
 
 - Candidate should have handled brands/sub brands independently
 
 
 - Independently managed product launches, media campaigns
 
 
 - Experience of sales is desirable
 
 
 
 
 
 
 
 Personal Attributes
 
 
 
 
 -High degree of creativity
 
 
 - High result orientation
 
 
 - High energy and passion towards their product speciality
 
</div>

Brand Manager

Livspace

<div>
 
 Key Responsibilities .
 
 <ul>
 <li>
 Devise and execute strategies to scale Livspace&rsquo;s social presence to millions of views and engagements across Instagram, YouTube, LinkedIn, and emerging platforms.
 </li>
 <li>
 Continuously experiment with content formats, posting schedules, and platform features to hack growth.
 </li>
 <li>
 Stay ahead of algorithm changes and platform trends; pivot strategy in real time.
 </li>
 <li>
 Own analytics dashboards; crunch numbers daily/weekly to identify what&rsquo;s working and what isn&rsquo;t..
 </li>
 <li>
 Translate data into actionable creative insights that sharpen content strategy.
 </li>
 <li>
 A/B test relentlessly &mdash; from hooks to thumbnails to posting time &mdash; and systemize learnings. Content Creation &amp; Leadership
 </li>
 <li>
 Lead with ideas: generate sticky, platform-native content concepts that spark conversations.
 </li>
 <li>
 Be hands-on when needed &mdash; writing hooks, scripting reels, or experimenting with AI-led content creation.
 </li>
 <li>
 Collaborate with designers, video editors, and copywriters to ensure content quality and brand alignment. AI &amp; Automation
 </li>
 <li>
 Leverage AI tools for faster content production, ideation, and performance optimization.
 </li>
 <li>
 Build playbooks to integrate AI into day-to-day workflows for maximum efficiency. What We&rsquo;re Looking For
 </li>
 <li>
 Proven growth record: You&rsquo;ve grown a brand or personal channel to 7-figure views/followers.
 </li>
 <li>
 Data wizardry: Strong experience with analytics tools (native + third-party). You see patterns others miss.
 </li>
 <li>
 Creative instinct: Sharp at scripting hooks, spotting trends, and knowing what content will travel.
 </li>
 <li>
 AI fluency: Comfortable experimenting with AI content tools, not just as a gimmick but as a growth lever.
 </li>
 <li>
 Platform hacker: Deep knowledge of how Instagram Reels, YouTube Shorts, LinkedIn virality, and new platforms actually work.
 </li>
 <li>
 Doer + thinker: Can zoom out to strategy but also roll up sleeves to make content
 </li>
 </ul>
 
 
</div>

AB InBev GCC India

<div>
 
 
 AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.
 
 
 
 
 
 
 
 Do You Dream Big?
 
 
 
 
 
 
 
 We Need You.
 
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 
 
 Job Title: Principal Analyst - GBS Commercial
 
 
 
 
 Location: Bengaluru
 
 
 
 
 Reporting to: Manager - GBS Commercial
 
 
 
 
 
 
 1.
 
 Purpose of the role
 
 
 
 
 
 
 We are seeking a highly experienced and strategic Social Listening &amp; Consumer Insights Subject Matter Expert (SME) to lead and elevate our social intelligence and digital insights capabilities across the organization. This role goes encompasses a broader remit that includes digital conversation analysis, consumer insights, and marketing performance data interpretation to inform strategic decision-making across functions.
 
 
 
 
 
 The SME will be instrumental in designing and governing frameworks that connect structured and unstructured data sources - including social media, digital platforms, review sites, dotcom content, and campaign analytics - into coherent insight narratives. The role will act as a bridge between data, marketing, and business strategy, ensuring insights are actionable, forward-looking, and rooted in consumer behaviour.
 
 
 
 
 
 As a senior expert, the incumbent will define best practices, oversee complex, multi-market analysis, and mentor analysts while also engaging with senior stakeholders to uncover high-value opportunities. The ideal candidate will bring deep technical knowledge, cross-cultural sensitivity, and a strategic mindset to shape how we listen to consumers and act on what we hear.
 
 
 
 
 
 
 2. Key tasks &amp; accountabilities
 
 
 
 
 
 <ul>
 <li>
 Lead the development and refinement of insight frameworks that integrate social listening, digital conversation data, and relevant marketing datasets (e.g., campaign performance, media engagement, review platforms).
 </li>
 <li>
 Serve as the SME for constructing sophisticated query logic, taxonomies, and tagging frameworks to uncover meaningful patterns in social and digital conversations.
 </li>
 <li>
 Partner with marketing, consumer insights, data science, and brand teams to co-create strategies that link consumer sentiment to business decisions and brand performance.
 </li>
 <li>
 Translate complex, multilingual and cross-platform data into strategic narratives, enabling executive-level and operational stakeholders to take informed actions.
 </li>
 <li>
 Present insights and recommendations in a clear, structured manner to inform strategic and tactical decision-making.
 </li>
 <li>
 Create and edit reporting deliverables in PowerPoint, Excel, and newsletter formats that effectively transform social data into actionable narratives.
 </li>
 <li>
 Visualize findings through charts, tables, and infographics to clearly communicate insights to diverse stakeholder groups.
 </li>
 <li>
 Govern data quality standards, sentiment calibration, and query optimization to ensure all insights delivered are accurate, relevant, and scalable.
 </li>
 <li>
 Consult on campaign measurement frameworks using earned and digital conversation signals to assess impact and inform future planning.
 </li>
 <li>
 Champion a holistic, consumer-centric view - connecting the dots between what consumers say, how they engage, and what influences their perceptions and behaviors.
 </li>
 <li>
 Guide the integration of insights across touchpoints such as social, search, digital shelf, and online reviews to identify emerging trends, pain points, and opportunities.
 </li>
 <li>
 Train and mentor analysts and insight teams on advanced listening and analytics methodologies, fostering a global insights community of practice.
 </li>
 <li>
 Proactively monitor digital and cultural trends, competitor activity, and consumer movements across markets, providing early warnings and strategic foresight.
 </li>
 <li>
 Lead the evaluation and onboarding of listening tools and platforms as needed, ensuring they meet evolving business and technical requirements.
 </li>
 <li>
 Ensure alignment with enterprise data governance, privacy standards, and global collaboration protocols.
 </li>
 <li>
 Manage stakeholder expectations through regular status updates, business reviews, and collaborative working sessions.
 </li>
 </ul>
 
 
 
 
 
 3. Qualifications, Experience, Skills
 
 
 
 
 
 
 
 Level of educational attainment required
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, Digital Analytics, Behavioral Sciences, or a related field.
 </li>
 </ul>
 
 
 
 
 
 Previous work experience
 
 
 
 
 
 <ul>
 <li>
 4 - 8 years of experience in social listening, consumer insights, social media marketing or digital research roles, with a proven track record of applying insights to influence business and brand strategy.
 </li>
 <li>
 Expertise in leading social listening platforms (e.g., Brandwatch, Emplifi, CreatorIQ, GWI, Cision, Google Trends, MeltWater) and strong proficiency in Boolean logic and taxonomy design.
 </li>
 <li>
 Demonstrated experience working with both unstructured (social media, forums, reviews) and structured data (survey, campaign, digital KPIs).
 </li>
 <li>
 Strong analytical acumen with ability to synthesize disparate datasets into clear, actionable business insights.
 </li>
 <li>
 Proven ability to influence senior stakeholders and communicate complex findings in a compelling, business-oriented narrative.
 </li>
 <li>
 Prior experience mentoring analysts and building internal capabilities through training, coaching, and tool enablement.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Skills &amp; Technical Competencies
 
 
 
 
 
 <ul>
 <li>
 Strong understanding of digital ecosystems - Facebook, Instagram, X (formerly Twitter), YouTube, Reddit, review sites, dotcom - and how consumers engage across them.
 </li>
 <li>
 Familiarity with consumer journey mapping, campaign evaluation, and perception tracking using social and digital signals.
 </li>
 <li>
 Experience managing large-scale, multilingual, cross-market listening initiatives with cultural nuance and local relevance.
 </li>
 <li>
 Adept at using visualization tools such as PowerPoint, Power BI, Tableau, or Looker Studio to bring data stories to life.
 </li>
 <li>
 Strategic thinker with a passion for consumer behavior, digital culture, and innovation in the insights space.
 </li>
 <li>
 Self-starter with high accountability, a strong sense of ownership, and the ability to work independently and across teams.
 </li>
 </ul>
 
 
 
 
 
 And above all of this, an undying love for beer!
 
 
 
 
 
 
 
 We dream big to create future with more cheers.
 
 
</div>

Principal Analyst - Social Listening

Explore 452+ Social media marketing manager in Mangaluru this September. Find roles across top companies and apply now to boost your career.

452 social media marketing manager jobs IN Mangaluru

Social Media Manager

Manager - Social Media

Trainee - Social Media

Social Media Manager

Brand Manager

Social Media Manager

Principal Analyst - Social Listening