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associate manager &#8211; brand communication and social media management Jobs in Mangaluru

associate manager &#8211; brand communication and social media management

marketing & communications manager Jobs in Mangaluru

marketing & communications manager

marketing manager

seo manager

social media manager

Vedantu

<div>
 
 
 About Vedantu:
 
 
 
 
 
 
 Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.
 
 
 
 
 
 ��
 
 Our Online Legacy:
 
 
 
 
 
 
 Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India's top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student.
 
 
 
 
 
 ��
 
 Expanding to Offline Centers:
 
 
 
 
 
 
 With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.
 
 
 
 
 
 ��
 
 Our Mission and Vision:
 
 
 
 
 
 
 Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale. Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere. We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner. Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more:
 
 vedantu.com/culture
 
 
 
 
 
 
 ��
 
 Looking Ahead:
 
 
 
 
 
 
 As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond. To know more about Vedantu log on to www.vedantu.com.
 
 
 
 
 
 
 
 
 
 Job Title:
 
 Social Media Manager
 
 
 
 Experience:
 
 2 - 8
 
 
 
 Location:
 
 HSR Layout, Bangalore (On-site)
 
 
 
 
 
 
 Role Overview
 
 
 
 
 
 
 The Social Media Manager will lead and drive the organic growth strategy for Vedantu's early learning segment across various digital platforms. This role focuses on expanding the brand's reach and engagement through innovative organic distribution techniques, including social media campaigns, influencer collaborations, and barter deals. You will be responsible for planning, executing, and optimizing organic distribution campaigns on platforms like Instagram, YouTube, Facebook, LinkedIn, and emerging channels. The role requires strong knowledge of social media algorithms, influencer marketing, and B2B partnership management to effectively amplify Vedantu&rsquo;s content and grow its user base on social channels.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 ● Develop and implement comprehensive organic distribution strategies across leading digital and social media platforms (such as Instagram, YouTube, Facebook, LinkedIn, and emerging channels).
 
 
 ● Design and lead organic growth campaigns to maximize reach, engagement, and brand presence without paid amplification.
 
 
 ● Plan, execute, and optimize organic collaboration initiatives with other EdTech brands, complementary organizations, and parenting communities for mutual content amplification.
 
 
 ● Identify, onboard, and manage influencer partnerships (nano, micro, and macro), focusing on creators relevant to student and parent audiences.
 
 
 ● Negotiate and close barter deals with influencers and partners, ensuring value-driven collaborations that align with brand objectives.
 
 
 ● Coordinate and lead collaborative content initiatives (such as joint webinars, live sessions, and co-branded campaigns).
 
 
 ● Monitor, analyze, and report on the performance of organic campaigns, using data-driven insights and analytics to refine future strategy.
 
 
 ● Stay updated on social media platform algorithms, audience trends, and organic amplification best practices to maintain a competitive edge.
 
 
 ● Build and nurture relationships within the influencer and creator ecosystem, especially among those in education, early learning, and parenting spaces.
 
 
 ● Work cross-functionally with content, creative, and product teams to ensure organic initiatives support broader business and marketing goals.
 
 
 
 
 
 
 Required Skills &amp; Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, or a related field.
 </li>
 <li>
 2&ndash;8 years of experience managing social media platforms for a brand or agency.
 </li>
 <li>
 Strong understanding of social media algorithms, trends, and best practices.
 </li>
 <li>
 Excellent content creation, copywriting, storytelling, and visual communication skills.
 </li>
 <li>
 Proficiency with analytics tools (Meta Business Suite, Google Analytics, Sprout, Hootsuite, etc.).
 </li>
 <li>
 Creative mindset with strong attention to detail and aesthetics.
 </li>
 </ul>
</div>

Social Media Manager

Borderless Access

<div>
 Associate Manager &ndash; Brand Communication and Social Media Management
 
 
 
 About MDForLives
 
 
 
 MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals
 
 
 (AHPs), and Patients enAbout MDForLives
 
 
 MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals
 
 
 (AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge
 
 
 the gap between medical professionals, researchers, and organizations by offering valuable insights into
 
 
 the latest industry trends and patient care.
 
 
 
 Role Overview
 
 
 
 We are seeking a Global Communication and Social Media Specialist with a strong pharma
 
 
 background to enhance MDForLives&rsquo; brand presence, engagement, and partnerships. The ideal
 
 
 candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient
 
 
 Advocacy Groups, Medical Communities, and Doctors&rsquo; Groups across global cities to boost brand
 
 
 recognition and grow our healthcare panel.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Brand Communication &amp; Content Strategy
 </li>
 <li>
 Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients
 
 
 </li>
 </ul>
 across global markets.
 
 
 <ul>
 <li>
 Craft and optimize medical and healthcare-focused content for social media, blogs,
 
 
 </li>
 </ul>
 newsletters, and marketing campaigns.
 
 
 <ul>
 <li>
 Ensure all communications align with pharmaceutical and healthcare industry standards,
 
 
 </li>
 </ul>
 maintaining credibility and compliance.
 
 
 <ul>
 <li>
 Manage MDForLives&rsquo; brand voice and messaging to establish trust and thought leadership
 
 
 </li>
 </ul>
 among healthcare professionals and patient groups.
 
 
 <ul>
 <li>
 Social Media &amp; Community Engagement
 </li>
 <li>
 Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram,
 
 
 </li>
 </ul>
 focusing on medical professionals and patient advocacy.
 
 
 <ul>
 <li>
 Develop organic and paid social campaigns to increase engagement, drive traffic, and
 
 
 </li>
 </ul>
 encourage community participation.
 
 
 <ul>
 <li>
 Monitor conversations and trends within the medical, pharma, and patient communities,
 
 
 </li>
 </ul>
 ensuring real-time engagement and issue resolution.
 
 
 <ul>
 <li>
 Foster relationships with healthcare influencers, medical thought leaders, and patient
 
 
 </li>
 </ul>
 advocates to strengthen MDForLives&rsquo; credibility.
 
 
 <ul>
 <li>
 Brand Partnerships &amp; Tie-Ups (Most Critical Component)
 </li>
 <li>
 Identify and establish partnerships with global offline:
 </li>
 <li>
 Self-Help Groups (Mental health, chronic disease support, disability support, etc.)
 
 
 </li>
 </ul>
 Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.)
 
 
 <ul>
 <li>
 Doctor&rsquo;s Groups and Associations (Medical societies, local physician groups,
 
 
 </li>
 </ul>
 hospitals)
 
 
 <ul>
 <li>
 Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians,
 
 
 </li>
 </ul>
 etc.)
 
 
 <ul>
 <li>
 Develop partnership models to increase MDForLives&rsquo; brand awareness and credibility in the
 
 
 </li>
 </ul>
 healthcare industry.
 
 
 <ul>
 <li>
 Organize offline and online events, webinars, and knowledge-sharing sessions with partner
 
 
 </li>
 </ul>
 groups.
 
 
 <ul>
 <li>
 Build and execute strategic tie-ups for long-term brand advocacy and panel expansion.
 </li>
 <li>
 Panel Growth &amp; User Acquisition
 </li>
 <li>
 Align branding efforts with MDForLives&rsquo; panel growth strategy, ensuring an increase in HCPs,
 
 
 </li>
 </ul>
 AHPs, and Patients signing up for surveys.
 
 
 <ul>
 <li>
 Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into
 
 
 </li>
 </ul>
 the MDForLives community.
 
 
 <ul>
 <li>
 Analyze and optimize branding initiatives for better engagement and conversion rates.
 </li>
 <li>
 Analytics &amp; Performance Tracking
 </li>
 <li>
 Monitor brand performance metrics, engagement rates, and campaign ROI using social
 
 
 </li>
 </ul>
 media analytics and marketing tools.
 
 
 <ul>
 <li>
 Generate insights and reports on brand sentiment, engagement trends, and user growth to
 
 
 </li>
 </ul>
 refine strategies.
 
 
 
 Required Qualifications &amp; Skills
 
 
 
 <ul>
 <li>
 2-3 years of experience in Pharma, Healthcare, or Life Sciences
 
 
 </li>
 </ul>
 marketing/communications.
 
 
 <ul>
 <li>
 Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient
 
 
 </li>
 </ul>
 surveys.
 
 
 <ul>
 <li>
 Proven experience in brand communication, social media strategy, and content
 
 
 </li>
 </ul>
 marketing within the healthcare industry.
 
 
 <ul>
 <li>
 Experience in building partnerships with healthcare-related communities, organizations, or
 
 
 </li>
 </ul>
 advocacy groups.
 
 
 <ul>
 <li>
 Excellent written and verbal communication skills with a deep understanding of medical
 
 
 </li>
 </ul>
 content marketing.
 
 
 <ul>
 <li>
 Familiarity with compliance and regulatory considerations for healthcare marketing and
 
 
 </li>
 </ul>
 communications.
 
 
 <ul>
 <li>
 Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across
 
 
 </li>
 </ul>
 different regions.
 
 
 <ul>
 <li>
 Hands-on experience with social media management tools, analytics, and digital marketing
 
 
 </li>
 </ul>
 strategies.
 
 
 
 Preferred Skills &amp; Additional Requirements
 
 
 
 <ul>
 <li>
 Experience in global brand positioning in the healthcare or pharma sector.
 </li>
 <li>
 Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers.
 </li>
 <li>
 Event management experience for healthcare conferences, patient summits, or medical
 
 
 </li>
 </ul>
 webinars.
 
 
 <ul>
 <li>
 Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands.
 </li>
 </ul>
</div>

Associate Manager &#8211; Brand Communication and Social Media Management

Starfish

<div>
 A fintech client is seeking a
 
 Social Media Assistant (Remote)
 
 . This role will be pivotal inorganizing and categorizing digital content, managing FAQs on social media, and ensuring optimal discoverability across various platforms.
 
 
 
 Requirements
 
 
 
 
 RESPONSIBILITIES
 
 
 
 <ul>
 <li>
 Tag and categorize digital content accurately to enhance searchability and user engagement
 </li>
 <li>
 Manage and respond to frequently asked questions (FAQs) on social media channels promptly and appropriately
 </li>
 <li>
 Collaborate with content creators to understand the context and intent of content for effective tagging
 </li>
 <li>
 Maintain consistency in tagging practices across all content types to ensure uniformity
 </li>
 <li>
 Monitor content performance metrics and analyze the impact of tagging and FAQ management on engagement
 </li>
 <li>
 Update and refine tags based on performance data and evolving content strategies
 </li>
 <li>
 Assist in developing and implementing best practices for content tagging and management
 
 
 </li>
 </ul>
 
 REQUIREMENTS
 
 
 
 <ul>
 <li>
 Proven experience in content management or digital marketing
 </li>
 <li>
 Strong understanding of content categorization and SEO principles
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Detail-oriented with strong organizational skills
 </li>
 <li>
 Ability to work independently and as part of a collaborative team
 </li>
 <li>
 Familiarity with content management systems and tagging tools is a plus
 </li>
 </ul>
</div>

Social Media Assistant

Fabric

<div>
 
 A Growth Marketing Executive responsible for designing, executing, and scaling marketing initiatives to drive Fabric to $1M ARR within 6-8 months. The role involves running multi-channel campaigns, owning content strategy, managing social media presence, and analyzing campaign performance to optimize growth efforts. This position requires a data-driven approach with high autonomy to experiment across different marketing channels.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Design and execute growth experiments across multiple channels (content, social media, email, SEO) to drive qualified leads and product sign-ups
 </li>
 <li>
 Own the content engine by writing compelling copy and developing a content strategy that positions Fabric as a thought leader
 </li>
 <li>
 Master social channels by taking ownership of LinkedIn and Twitter presence to grow audience and drive engagement
 </li>
 <li>
 Analyze and optimize campaign performance by tracking key metrics (CAC, LTV, conversion rates) to improve marketing effectiveness
 </li>
 <li>
 Collaborate across teams (founders, sales, product) to ensure a cohesive go-to-market strategy and seamless customer journey
 </li>
 </ul>
 
 
 
 
 
 
 
 Must Have Skills
 
 <ul>
 <li>
 Experience with either Content marketing, copywriting, social media marketing or influencer marketing
 </li>
 <li>
 Data analysis and campaign optimization
 </li>
 </ul>
 
 
 
 
 Good To Have Skills
 
 <ul>
 <li>
 Email marketing
 </li>
 <li>
 SEO optimization
 </li>
 <li>
 Video marketing
 </li>
 <li>
 Community building
 </li>
 <li>
 Analytics tools
 </li>
 </ul>
</div>

Growth Marketing Executive

<div>
 At EY, you&rsquo;ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we&rsquo;re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
 
 
 
 Discipline Content Services
 
 
 
 
 Role Type Social Media Content
 
 
 
 
 The opportunity
 
 
 
 EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers and editorial managers. People in the team provide support for key global EY publications and campaigns.
 
 
 The Assistant Director &mdash; Social Media Content will devise and drive cohesive, inspiring and sustainable content strategies that elevate the social media presence and reputation of EY leaders. With your exceptional storytelling skills and strong understanding of the digital/social media landscape, you create compelling, engaging and on-brand content that reflects the unique and consistent voice and personality of the leaders. A creative problem solver, you are comfortable advising leaders in situations of ambiguous direction, multiple strategic goals and diverse points of view.
 
 
 
 Your Key Responsibilities
 
 
 
 <ul>
 <li>
 Devise the content strategy to build and amplify the social media presence of executive leaders
 </li>
 <li>
 Manage and maintain the content calendar for executive leadership group
 </li>
 <li>
 Create impactful content across multiple formats such as blogs, articles, posts, talk tracks, podcast scripts, video scripts, etc.
 </li>
 <li>
 Ensure that the content is of top-notch quality, consistent and aligned with EY&rsquo;s purpose and editorial strategy
 </li>
 <li>
 Provide recommendations based on the performance of the social media profile and emerging narratives and trends
 </li>
 <li>
 Repurpose content to meet the needs of diverse audience and platforms
 </li>
 <li>
 Provide copywriting support for high-visibility EY programs and campaigns
 </li>
 <li>
 Collaborate with design teams to ensure that content and design complement each other
 </li>
 <li>
 Suggest improvements to the tone and structure of the content
 </li>
 <li>
 Ensure the content is compliant with EY legal and social media guidelines
 
 
 </li>
 </ul>
 
 Skills And Attributes For Success
 
 
 
 This role requires exceptional writing skills; experience in creating well-researched business content that promotes the brand; and the ability to build strong, trusted relationships with stakeholders.
 
 
 
 Key skills required to excel in this role:
 
 
 
 <ul>
 <li>
 Adept in creating engaging, inspiring and persuasive B2B content
 </li>
 <li>
 Proven record in managing high-profile social accounts for leaders
 </li>
 <li>
 Deft in devising an engaging narrative technique to communicate impactful business stories as well as personal, motivational stories
 </li>
 <li>
 Good understanding of content strategy principles and processes
 </li>
 <li>
 Deft in writing, editing and has a way with words
 </li>
 <li>
 Experience across a range of digital, social and integrated media
 </li>
 <li>
 Strong conflict resolution, negotiation, influencing and persuasion abilities
 </li>
 <li>
 Ability to build and leverage relationships with and influence multiple internal groups across all levels of the organization
 
 
 </li>
 </ul>
 
 To qualify for the role, you must have
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or master&rsquo;s degree, preferably in English literature or mass communication
 </li>
 <li>
 Experience in researching and developing content on financial and advisory topics
 </li>
 <li>
 Strong knowledge of content strategy and development and be well-versed with online reputation management skills within the modern digital landscape
 </li>
 <li>
 Up-to-date understanding of social platforms (Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest etc.)
 </li>
 <li>
 Sharp knowledge of SEO principles
 </li>
 <li>
 At least 10-12 years of relevant experience
 
 
 </li>
 </ul>
 
 Ideally, you&rsquo;ll also have
 
 
 
 <ul>
 <li>
 Creative agency, advertising or Big Four experience
 </li>
 <li>
 Understanding of measurement and analytics of social media and website content
 
 
 </li>
 </ul>
 
 Technologies and tools
 
 
 
 <ul>
 <li>
 Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChange
 </li>
 <li>
 Experience with social media management systems (e.g., Sprinklr, Hootsuite)
 
 
 </li>
 </ul>
 
 What We Look For
 
 
 
 <ul>
 <li>
 Passion to tell stories that inspire action and build engagement
 </li>
 <li>
 Excellent interpersonal and written communication skills
 </li>
 <li>
 Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
 </li>
 <li>
 Hands-on experience creating content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
 </li>
 <li>
 Growth mindset who loves to collaborate, ideate and deliver breakthrough work
 </li>
 <li>
 An intuitive understanding of behavioral and digital trends
 </li>
 <li>
 Experience working with global clients
 </li>
 <li>
 Creative problem-solving mindset with a flexible can-do attitude
 </li>
 <li>
 Strong organizational and project management skills
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations &ndash; Argentina, China, India, the Philippines, Poland and the UK &ndash; and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We&rsquo;ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
 
 
 <ul>
 <li>
 Continuous learning: You&rsquo;ll develop the mindset and skills to navigate whatever comes next.
 </li>
 <li>
 Success, as defined by you: We&rsquo;ll provide the tools and flexibility, so you can make a meaningful impact, your way.
 </li>
 <li>
 Transformative leadership: We&rsquo;ll give you the insights, coaching and confidence to be the leader the world needs.
 </li>
 <li>
 Diverse and inclusive culture: You&rsquo;ll be embraced for who you are and empowered to use your voice to help others find theirs.
 
 
 </li>
 </ul>
 
 EY | Building a better working world
 
 
 
 EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
 
 
 Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
 
 
 Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
</div>

CBS- MBA- Content Services -Assistant Director-Social Media Content

Airlearn

<div>
 
 
 
 Company Overview
 
 
 
 
 Airlearn is here to make learning languages fun, fast, and actually useful. Our app helps people across the globe speak languages, not just collect vocabulary like Pok&eacute;mon cards. We already have over 500K users across 150 countries in just 6 months since our launch. Our product is loved by our users and we to make sure that the world knows that we&rsquo;re not just another language app. That&rsquo;s where you could come in.
 
 
 
 
 
 
 
 What You&rsquo;ll Be Doing (Besides Scrolling TikTok for &lsquo;Research&rsquo;)
 
 
 
 <ul>
 <li>
 Own Airlearn&rsquo;s social media presence across Instagram, Tiktok, YouTube
 </li>
 <li>
 Ideate and create relatable, engaging content in line with the brand that people actually want to share
 </li>
 <li>
 Spot and jump on trends faster than an exchange student learning local slang
 </li>
 <li>
 Write witty captions and comments to ensure we&rsquo;re being noticed
 </li>
 <li>
 Identity creators to collaborate with and create engaging content
 </li>
 <li>
 Use analytics to prove that your content is working.
 </li>
 </ul>
 
 
 
 
 
 
 Who we need
 
 
 
 
 
 A Social Media Associate who:
 
 
 <ul>
 <li>
 Spends a lot of time on social media themselves, creating and consuming content.
 </li>
 <li>
 Can turn language fails, cultural quirks, pop culture moments into viral content.
 </li>
 <li>
 Is fully capable to independently take an idea from concept to execution.
 </li>
 <li>
 Understands how algorithms work, as much as it can be understood.
 </li>
 <li>
 Is hungry and eager to taken on the mandate to make Airlearn a brand that stands out and creates a mark.
 </li>
 <li>
 Will work closely with our mascot, Air the Cat, who has a lot of opinions and zero patience.
 </li>
 </ul>
 
 
 
 
 
 
 Bonus points if you
 
 
 
 <ul>
 <li>
 Have a deep love for niche internet humor and get western pop culture references and cultural jokes.
 </li>
 <li>
 Love traveling and can survive in a country where you don&rsquo;t speak the language (yet).
 </li>
 <li>
 Have ever made a TikTok/IG Reel that got more than 1M views (or even 100K)
 </li>
 </ul>
 
 
 
 
 
 
 What you get
 
 
 
 <ul>
 <li>
 The opportunity to build a brand from the ground up
 </li>
 <li>
 A fun, fast-paced environment where you can bring your creativity to life
 </li>
 <li>
 Freedom to try crazy content ideas
 </li>
 <li>
 A global audience for the content that you create
 </li>
 <li>
 Opportunities to collaborate with influencers &amp; creators worldwide
 </li>
 </ul>
</div>

Social Media Associate - Instagram

Sheraton Hotels & Resorts

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25153115
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 Sheraton Grand Bangalore Hotel at Brigade Gateway, 26/1 Dr. Rajkumar Road, Bengaluru, Karnataka, India, 560055VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 Job Summary
 
 
 
 The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
 
 
 
 CANDIDATE PROFILE
 
 
 
 
 Education And Experience
 
 
 
 
 Required:
 
 
 
 <ul>
 <li>
 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
 
 
 </li>
 </ul>
 OR
 
 
 <ul>
 <li>
 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
 
 
 </li>
 </ul>
 
 CORE WORK ACTIVITIES
 
 
 
 
 Hotel Marketing and Advertising
 
 
 
 <ul>
 <li>
 Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
 </li>
 <li>
 Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
 </li>
 <li>
 Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
 </li>
 <li>
 Manages F&amp;B media schedules and verifies prompt settlement of accounts.
 </li>
 <li>
 Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
 </li>
 <li>
 Executes email marketing, and display advertising.
 </li>
 <li>
 Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
 </li>
 <li>
 Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
 
 
 </li>
 </ul>
 
 Social Media Content Management
 
 
 
 <ul>
 <li>
 Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
 </li>
 <li>
 Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.
 </li>
 <li>
 Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
 
 
 </li>
 </ul>
 
 Public Relations and Visual Asset Management
 
 
 
 <ul>
 <li>
 Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
 </li>
 <li>
 Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
 </li>
 <li>
 Manages assigned accounts as per the media account management system.
 </li>
 <li>
 Writes and distributes all press releases for property events, promotions, and outlets.
 </li>
 <li>
 Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
 </li>
 <li>
 Supports pull through of impactful PR strategy &amp; activities to drive quality press coverage through media engagement, in alignment with communications objectives.
 </li>
 <li>
 Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
 </li>
 <li>
 Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
 </li>
 <li>
 Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
 </li>
 <li>
 Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
 </li>
 <li>
 Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
 </li>
 <li>
 Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
 
 
 </li>
 </ul>
 
 Direct Marketing and Collateral Development
 
 
 
 <ul>
 <li>
 Coordinates and executes Hotel and F&amp;B printed materials.
 </li>
 <li>
 Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
 </li>
 <li>
 Assists in the production of all property, F&amp;B display, and temporary signage in hotel public areas.
 </li>
 <li>
 Promotes collection of competitors collateral and publicity on a monthly basis.
 </li>
 <li>
 Manages the execution of F&amp;B direct marketing activities.
 </li>
 <li>
 Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
 
 
 </li>
 </ul>
 
 General
 
 
 
 <ul>
 <li>
 Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&amp;B promotions and campaigns.
 </li>
 <li>
 Helps with the publication of hotel&rsquo;s newsletter(s).
 </li>
 <li>
 Supports communications duties and functions as deemed necessary.
 </li>
 <li>
 Assists in the liaison and execution of joint F&amp;B promotions.
 </li>
 <li>
 Works with eCommerce to verify the Hotel&rsquo;s website and related websites are updated on a regular basis.
 </li>
 <li>
 Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
 </li>
 <li>
 Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
 </li>
 <li>
 Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
 </li>
 <li>
 Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
 
 
 </li>
 </ul>
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 When you join the Sheraton family, you become a member of its global community. We&rsquo;ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you&rsquo;re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be &lsquo;The World&rsquo;s Gathering Place&rsquo;. In joining Sheraton Hotels &amp; Resorts, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Marketing & Communications Manager

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