strategic marketing manager

Infina Health

We are seeking a dynamic and experienced Marketing Manager to join our team. As the Marketing Manager, you will play a pivotal role in developing and implementing strategic marketing plans to drive the growth and expansion of our brands. You will be responsible for supervising a team of talented professionals, including technical SEO experts, backlinkers, content writers, graphic designers, and web developers. Responsibilities:<ul><li>Brand Strategy Development: Develop and execute comprehensive brand strategies to enhance brand positioning, increase brand awareness, and drive brand loyalty. Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.</li><li>Marketing Planning and Execution: Develop and implement innovative marketing campaigns and initiatives to achieve brand growth objectives. Identify target markets, analyze consumer behavior, and stay updated on industry trends to drive effective marketing strategies. Monitor and optimize campaign performance using relevant analytics tools.</li><li>Team Supervision: Manage and lead a team of technical SEO experts, backlinkers, content writers, graphic designers, and web developers. Provide guidance, support, and training to ensure the team's success in executing marketing strategies and achieving goals.</li><li>Content Development: Oversee the creation of compelling and engaging content across various marketing channels, including website copy, blog articles, social media posts, email marketing campaigns, and more. Ensure content is aligned with brand messaging and tailored to target audience preferences.</li><li>SEO Optimization: Collaborate closely with technical SEO experts to optimize website structure, meta tags, keywords, and other SEO elements to improve organic search rankings. Stay updated on SEO best practices and algorithm changes to drive continuous improvement in search engine visibility.</li><li>Creative Direction: Work closely with graphic designers and creative teams to develop visually appealing and on-brand marketing materials, including graphics, infographics, videos, and other multimedia content.</li><li>Cross-Functional Collaboration: Collaborate with various internal stakeholders, including product managers, sales teams, and executives, to align marketing strategies with overall business objectives. Foster strong relationships to ensure effective communication and seamless execution of marketing initiatives.</li><li>Budget Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI. Monitor and report on marketing expenditures, campaign performance, and other relevant metrics to evaluate success and inform future strategies.</li></ul>Requirements:<ul><li>Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.</li><li>Proven experience as a Marketing Manager or in a similar role, with a focus on brand strategy and expansion.</li><li>Strong leadership and team management skills, with the ability to motivate and inspire a diverse group of professionals.</li><li>Extensive knowledge of digital marketing techniques, including SEO, content marketing, social media marketing, and email marketing.</li><li>Solid understanding of branding principles and experience in developing and implementing brand strategies.</li><li>Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.</li><li>Analytical mindset with proficiency in analyzing marketing data and metrics to make data-driven decisions.</li><li>Familiarity with marketing automation tools, CRM systems, and analytics platforms.</li><li>Creative thinking and problem-solving abilities to develop innovative marketing strategies.</li><li>Up-to-date knowledge of industry trends and best practices in marketing.</li></ul>Join our team as the Marketing Manager and take the lead in driving the growth and expansion of our brands through strategic marketing initiatives. This is an excellent opportunity for a seasoned marketing professional to make a significant impact on our organization's success.Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: Remote

Marketing Manager - In-House Brand Strategy (Organic & Inorganic)

Indiana University Health

<div><div><div><div><h1 class="jobSectionHeader">316281 - Brand Manager-System Marketing</h1>
</div></div><div></div><div><h2 class="jobSectionHeader">Job Description</h2>
<div>Overview
Brand Manager &ndash; System Marketing 
Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes. They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do. Indiana University Health is seeking individuals who embody these values to join our Marketing &ndash; System Clinical Services team in the role of Brand Manager &ndash; System Marketing.
The Brand Manager &ndash; System Marketing supports and executes strategic service line (SSL) marketing strategies and effective brand plans to achieve SSL &amp; Strategic Business Unit annual and long-term goals. You will identify and implement marketing strategies and programs in collaboration with cross-functional teams. You will coordinate the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. You will be responsible for research and competitive analysis for marketing projects. The Brand Manager &ndash; System Marketing works with other functional areas to collect information. You will analyze and interpret data and recommends changes to marketing objectives and/or programs.
The focus of the Brand Manager &ndash; System Marketing will not be campaign management but will lean heavily into strategy work and starting up new service lines. Strong communication skills and critical thinking skills are needed to excel within this role.
Responsibilities
Connect to Promise - Demonstrates a commitment to IU Health's mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Ensure IU Health is working toward its vision of improving the health of all Hoosiers by providing the best care for each person as we practice our values of purpose, excellence, compassion and team.
Analysis - Thoroughly analyzes problems and opportunities, and their impact on the business, system marketing in particular. Takes into account all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions. 
 
Project Management - Develops solutions with sound methodologies, guidelines, and system marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources. 
 
Business Acumen - Exhibits a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the system marketing department. 
 
Collaboration - Collaborates with others to find creative and innovative business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed. 
 
Execution - Addresses problems directly and implements objectives effectively. Produces on-time, high-quality work deliverables. Able to apply basic project management principles and ensure standard of work is place and reflects leading system marketing best practices. 
 
Leadership - Takes the initiative to proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork. 
Key Relationships
Reports to: Director, Marketing and Communications
Direct Reports: None
Candidate Qualifications
Candidates for the position will be evaluated according to the following criteria and competencies.<ul><li>
Bachelor&rsquo;s Degree Required. Masters Preferred.</li><li>
5-7 years of relevant experience.</li><li>
Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred</li><li>
Experience in a healthcare related industry preferred.</li><li>
Experience with matrix organization and complex work environment</li><li>
Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.</li></ul> 
Indiana University Health is unlike any other healthcare system and we're looking for team members who share the things that matter most to us. IU Health leaders play a crucial role in advancing the mission of our organization and inspiring teams to make a meaningful difference in the lives of patients. As one of Indiana&rsquo;s largest employers and the most comprehensive medical system in the state, our vision is to lead the transformation of healthcare through quality, innovation and education, and make Indiana one of the nation&rsquo;s healthiest states. 
IU Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals and $8.64 billion in operating revenue. The system&rsquo;s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, bring together highly skilled physicians, researchers, and educators into close collaboration to provide world-class care for children and adults and improve the health of patients and communities across Indiana. 
Indiana University Health is dedicated to a fair hiring process and is committed to equal opportunity and nondiscrimination for all individuals, regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, gender identity, expression, sexual orientation, or veteran status. 

</div><div>We are an equal opportunity employer. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
</div></div></div><div></div><div><div><div>Indiana University Health is Indiana&rsquo;s most comprehensive health system, with 15 hospitals and nearly 40,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We&rsquo;re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.</div></div></div></div>

316281 - Brand Manager-System Marketing

Boehringer Ingelheim

<div>
 
 We are IMETA
 
 
 
 ROPU IMETA is a Regional Operating Unit consisting of 6 mid-sized Operating Units: India, Turkey, Southern Africa (South Africa &amp; Sub Sahara Africa) Northeast &amp; West Africa, Near East &amp; UAE, Saudi Arabia, Gulf &amp; East Africa (SAGEA).
 
 
 IMETA is home to more than 47 nationalities. We are a myriad of color and culture and embracing this diversity is one of our greatest opportunities.
 
 
 We are a powerhouse of talent, and we work together to ensure that we grow, nurture, and retain our talent. Uniting and working together is the key to our success.
 
 
 
 The Opportunity
 
 
 
 At Boehringer Ingelheim, we are driven by a passion to improve lives. We&rsquo;re looking for a dynamic and strategic
 
 Product Manager
 
 to join our Cardio Renal Metabolic team in
 
 Kuwait
 
 and accountable for
 
 Kuwait
 
 
 , Qatar, Oman and Bahrain
 
 business. The job holder takes ownership of our products that shape the market and deliver meaningful impact to patients and healthcare professionals.
 
 
 The Product Manager reports to the Head of Business Unit &ndash; Cardio Renal Metabolic of SAGEA (Saudi Arabia, Gulf &amp; East Africa)
 
 
 As the Product Manager, you will be part of a centralized team covering the region. You will collaborate closely with a cross-functional team and be responsible for developing and implementing the Integrated Customer Plan (ICP) in the region, leveraging data analytics for informed decision-making. Additionally, you will lead and develop Strategic Marketing &amp; Launch Readiness of assigned CRM disease products, ensuring compliance and customer experience with a rapid learning approach to optimize activities.
 
 
 This position requires strong product knowledge, experience in launch campaigns, and proficiency in strategic marketing tools and techniques.
 
 
 
 Role &amp; Responsibilities:
 
 
 
 <ul>
 <li>
 Lead and prepare the Strategic Marketing, Launch Readiness, and ICPs of assigned products in cooperation with medical, market access, field operations, and other relevant TA Team members according to determined timelines to ensure optimum short- and long-term development and market contribution. Responsible for achieving related targets
 </li>
 <li>
 Ensure achievement of budgeted sales targets and long-term growth of assigned products, initiating corrective measures in case of deviation from planned sales development
 </li>
 <li>
 Coordinate the execution of the operational marketing plan, prepare and manage the Direct Promotional Budget, and ensure expenses are within the approved budget
 </li>
 <li>
 Plan and attend field visits according to the product phase to ensure maximum customer engagement and flawless implementation of plans based on market needs
 </li>
 <li>
 Build relationships with all functions related to the assigned products, interface across the organization, and work in cooperation with TA Team members to drive projects through to agreed timelines and objectives
 </li>
 <li>
 Responsible for product training of new and existing field force and updating their knowledge in correlation with market dynamics
 </li>
 <li>
 Monitor, control, and evaluate the impact of Marketing Programs and recommend corrective measures
 </li>
 <li>
 Ensure timely submission of marketing reports like sales forecasts, expense reports, and other required reports
 
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor's degree in pharmaceutical science/ Medicine or Lifesciences
 </li>
 <li>
 5+years of experience with minimum of 3 years of experience working as product/ brand manager in multinational pharmaceutical company.
 </li>
 <li>
 Experience in CRM/ Diabetes a plus.
 </li>
 <li>
 launch experience is desirable
 </li>
 <li>
 Gulf market experiences a must
 </li>
 <li>
 Business fluent In English, In its oral and written form, Arabic is preferred
 </li>
 <li>
 Excellent written&amp; verbal communication skills along with excellent presentation, facilitation, analytical and interpersonal skills
 </li>
 <li>
 Strong planning, organization and time management skills including attention to details
 </li>
 <li>
 Proficient in Microsoft Office applications
 </li>
 <li>
 Ability to muti-task, interact and work within a team environment and function independently as required
 
 
 
 </li>
 </ul>
 
 What happens Next?
 
 
 
 We are looking forward to receiving your application! We will then have a look at your CV. If we see a match, we will invite you for a screening interview.
 
 
 
 SPL Screening:
 
 
 
 In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (&ldquo;SPL&rdquo;). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.
 
 
 Our Company
 
 
 
 Why Boehringer Ingelheim?
 
 
 
 With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
 
 
 Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
 
 
 Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
 
 
 Want to learn more? Visit https://www.boehringer-ingelheim.com
</div>

Product Manager

Strategic Sourcing Manager - Marketing

<div>
 Drive strategic impact across Meta&rsquo;s iconic brands as a Global Sourcing Manager to lead category management for Creative Marketing Services. You'll keep a pulse on industry trends and business requirements and consult with the business to identify and deploy best practices in procurement, category management, and supplier management. You'll collaborate with various business groups across Marketing, including our internal global agency and cross-functional teams like Financial Planning, Legal, Risk, Contracts, and Compliance, to maximize company value, optimize Marketing&rsquo;s budget, and mitigate risk. Ideal candidates are self-directed to shape the future of creative advertising and brand content for Meta, Facebook, Messenger, Instagram, Threads, WhatsApp, Mixed Reality and our hardware products.
 
 
 Strategic Sourcing Manager - Marketing Responsibilities:
 
 
 <ul>
 <li>
 Develop multi-year category plans aligned with Business and Global Strategic Sourcing priorities
 </li>
 <li>
 Use industry trends, relevant data analysis, internal spend data and requirements to create strategies that will proactively identify optimization opportunities to help our Business meet their goals
 </li>
 <li>
 Lead the development and execution of sourcing plans and supplier spend management strategies, including handling of complex sourcing projects and contract negotiations that optimize value to the company
 </li>
 <li>
 Leverage advanced analytics and procurement technology to drive data-informed sourcing strategies and identify optimization opportunities
 </li>
 <li>
 Develop effective collaborative relationships with key business partners to understand their needs and become a trusted partner to strategically manage their spend and supplier relationships
 </li>
 <li>
 Establish supplier positioning and manage strategic relationships with key suppliers, including influencing their processes, resource decisions, performance management and policies to create mutually beneficial and sustainable partnerships
 </li>
 <li>
 Develop collaborative partnerships across Finance, Operations, HR, Privacy and Legal teams and act as the collaborator to bring teams together and influence a Meta-wide solution
 </li>
 <li>
 Maintain accurate and complete records, work with various business groups to simplify processes. Contribute to implementation, planning, and change management of process improvement initiatives across Global Strategic Sourcing
 </li>
 <li>
 Ensure adherence to procurement policies and manage the remediation and resolution of sourcing issues. Provide regular communication and training on procurement processes and systems to stakeholders and suppliers
 </li>
 <li>
 Act as procurement subject matter expert in consulting with the business to identify, develop and deploy best practice procurement, category management and supplier management
 
 
 </li>
 </ul>
 Minimum Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business, marketing, supply chain, procurement, finance, management or related field
 </li>
 <li>
 7+ Years of experience in Sourcing &amp; Procurement for Marketing, Creative Marketing or Agency Operations for a brand/client side or related discipline
 </li>
 <li>
 Demonstrated success in sourcing, negotiating, and delivering complex contracts, with expert negotiation skills in both financial and business matters
 </li>
 <li>
 Experience using data analysis, industry trends, relevant data, and internal spend data to create strategies and identify optimization opportunities
 </li>
 <li>
 Proven track record of implementing category, strategic sourcing and process improvement initiatives
 </li>
 <li>
 History of building and leveraging relationships with business leaders and supplier executives to achieve business goals
 </li>
 <li>
 Previous experience driving change, managing conflict, unifying different perspectives, decision-making, securing support, and building consensus to achieve goals
 </li>
 <li>
 Demonstrated experience exceeding the demands of various internal stakeholders across multiple business units and regions
 </li>
 <li>
 Experience using varying types of communication to effectively convey complex ideas and strategies to C-level executives
 </li>
 <li>
 Experience working in a self-directed environment, maintaining a focus on teamwork and interpersonal communication, in ambiguous situations
 
 
 </li>
 </ul>
 Preferred Qualifications:
 
 
 <ul>
 <li>
 Experience working in creative marketing or agency operations for a brand/client side
 </li>
 <li>
 Experience supporting Marketing teams to build marketing business and staffing models
 </li>
 <li>
 Experience working at an advertising agency in creative, agency operations, or account management
 </li>
 <li>
 Experience developing and executing strategic sourcing category plans
 </li>
 <li>
 Experience working in a high-growth environment
 </li>
 <li>
 Understanding of various international markets and the experience managing and navigating the complexities of global sourcing strategies
 </li>
 <li>
 Familiarity with relevant software or technology used in sourcing and procurement
 </li>
 <li>
 Certifications or advanced degrees in procurement, supply chain management, or a related field
 
 
 </li>
 </ul>
 About Meta:
 
 
 Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today&mdash;beyond the constraints of screens, the limits of distance, and even the rules of physics.
 
 
 Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
 
 
 Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
 
 
 $137,000/year to $195,000/year + bonus + equity + benefits
 
 
 Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
</div>

andromedagfx

About Andromeda GFXAndromeda GFX is a creative-driven brand specializing in high-quality graphic design, digital visuals, and brand storytelling. We work at the intersection of creativity and strategy, helping brands stand out through bold visuals and impactful digital presence.Role OverviewWe are seeking a Strategic Social Media Marketing Manager to lead, plan, and execute data-driven social media strategies that grow brand awareness, engagement, and conversions. This role goes beyond posting content&mdash;you will own the strategy, analyze performance, and align social media efforts with overall business goals.Key Responsibilities<ul><li>Develop and execute comprehensive social media strategies across platforms (Instagram, X/Twitter, LinkedIn, TikTok, etc.)</li><li>Plan and manage content calendars aligned with brand voice and campaign goals</li><li>Collaborate with designers, video editors, and content creators to produce high-performing content</li><li>Analyze social media metrics and insights to optimize performance and ROI</li><li>Manage paid social media campaigns, including budgeting, targeting, and A/B testing</li><li>Monitor trends, platform updates, and competitor activity to keep Andromeda GFX ahead of the curve</li><li>Build and engage with the online community through comments, DMs, and collaborations</li><li>Ensure brand consistency across all social channels</li><li>Prepare regular performance reports with actionable insights</li></ul>Required Qualifications<ul><li>Proven experience as a Social Media Manager or Digital Marketing Strategist</li><li>Strong understanding of social media algorithms, analytics, and best practices</li><li>Experience with social media management and analytics tools</li><li>Ability to think strategically while executing creatively</li><li>Excellent communication and copywriting skills</li><li>Strong organizational and time-management abilities</li></ul>Preferred Qualifications<ul><li>Experience working with creative, design, or branding agencies</li><li>Knowledge of influencer marketing and brand partnerships</li><li>Basic understanding of graphic design, motion graphics, or video content (would be an extra plus point)</li><li>Experience scaling social media accounts for brands</li></ul>What We Offer<ul><li>Opportunity to shape and lead the social media strategy of a growing creative brand</li><li>Creative freedom and ownership over campaigns</li><li>Collaborative and innovative work environment</li><li>Competitive compensation based on experience</li><li>Growth and learning opportunities in digital marketing and branding</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs130,000.00 per monthApplication Question(s):<ul><li>Can you commit for at-least 18 months of continuous employement?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Strategic social media marketing: 2 years (Preferred)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Location:<ul><li>Islamabad I-10/Markaz (44800) (Preferred)</li></ul>Work Location: In person

Strategic Social Media Marketing Manager

Arellano Associates

<div><h3 class="jobSectionHeader">Description</h3><div> 
Arellano Associates (AA) is a public communications and strategic marketing consulting firm focused on stakeholder engagement in the transportation, energy, water and planning sectors across Southern California and beyond. We work closely with public agencies, governments, and private-sector clients on infrastructure projects in all phases of development including: planning, environmental, design and engineering, construction, and operations. To deliver quality communication programs for our clients, we have an in-house Innovations Team that is comprised of specialists focused on technology, social and digital media, and creative design. Additionally, we are progressively integrating artificial intelligence (AI) in phases to further elevate the quality and effectiveness of our communications and outreach services. Equally important is the implementation of effective communications and engagement activities. As such, our approach is guided by Justice, Equity, Diversity, and Inclusion (JEDI) principles which are dedicated to removing barriers to participation, addressing systemic inequities, and ensuring our projects reflect input from the diverse communities we support.
 
 
The Marketing Strategist is a senior, high-impact marketing leader responsible for shaping and executing comprehensive marketing campaigns, including digital and traditional, that advance the project/program brand, audience engagement, and goals. This role combines strategic thinking with the ability to drive cohesive campaign execution and measurable results across various traditional and digital platforms. 
</div><div>This strategist position will conduct market research and audience analysis to identify key insights, set performance benchmarks, and create tailored initiatives that align with program priorities. This role will work independently, partner frequently with cross-functional teams, clients, and project stakeholders to translate vision into effective and measurable marketing outcomes. 
</div><div>The strategist will guide creative direction, interpret performance data, and make informed recommendations that drive continuous improvement and long-term brand growth. The strategist will also develop and manage campaign and project budgets, making informed recommendations to ensure investments align with priorities and deliver strong impact.</div> 
<h3 class="jobSectionHeader">
Key Responsibilities</h3> 
<ul>
<li>
Marketing Strategy Development: Develop and own marketing strategies and campaign roadmaps informed by audience insights, market research, and program goals, providing strategic recommendations and exercising sound judgment with minimal oversight.</li>
<li>Integrated Campaign Execution: Lead integrated marketing campaigns from concept through launch across traditional and digital media channels such as social, email, web, billboards, events, and community partnerships, coordinating internal stakeholders and creative contributors to deliver consistent, high-quality results.</li>
<li>Content and Creative Direction: Guide messaging, storytelling, and creative direction in collaboration with content creators, designers, and multimedia teams to ensure brand alignment, clarity, and impact across all deliverables.</li>
<li>Performance Measurement and Optimization: Track campaign performance and audience behavior, translate insights into actionable recommendations, and continuously refine strategies to improve reach, engagement, and effectiveness.</li>
<li>Budget Planning and Management: Draft and manage campaign budgets, including forecasting needs, allocating resources across channels and tactics, tracking spend against plan, and making recommendations to stakeholders to ensure investments support strategic priorities and measurable outcomes.</li>
<li>Cross Functional Collaboration: Partner closely with stakeholders and internal teams to align marketing strategy with communications, business development, and project priorities, while directing external partners or vendors as needed.</li>
<li>Project Management and Delivery: Manage timelines, priorities, and workflows across multiple initiatives, maintaining accountability, clear documentation, and dependable follow through from planning to final delivery.</li> 
</ul> 
<h3 class="jobSectionHeader">Skills, Knowledge and Expertise</h3> 
<ul>
<li>
Strategic Marketing Judgment: Ability to independently assess goals, constraints, and opportunities, translating high level objectives into actionable marketing strategies that balance creativity, data, and business needs.</li>
<li>Brand Strategy and Storytelling: Deep understanding of brand positioning and narrative development, with the ability to shape compelling, award-winning stories across written, visual, and multimedia formats.</li>
<li>Digital Marketing Fluency: Strong working knowledge of social media, websites, email marketing, and basic SEO principles, with an understanding of how channel selection and integration influence outcomes.</li>
<li>Analytics and Decision Making: Comfort interpreting qualitative and quantitative data to evaluate performance, identify trends, and inform strategic decisions and recommendations.</li>
<li>Budgeting and Resource Planning: Strong ability to build and manage budgets, evaluate cost versus impact, prioritize investments, and communicate budget performance and tradeoffs clearly to project stakeholders while maintaining accountability to scope, timeline, and results.</li>
<li>Communication and Collaboration: Ability to communicate clearly and confidently with stakeholders, present strategic recommendations, and coordinate effectively across teams and stakeholders.</li>
<li>Execution and Organization: Strong project management, prioritization, and follow through skills, with the ability to manage multiple initiatives, navigate ambiguity, and deliver high quality-work with minimal oversight.</li> 
</ul> 
<h3 class="jobSectionHeader">Minimum Requirements 
</h3> 
<ul><li>Education: Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.</li>
<li>Experience: Typically eight to ten or more years of progressive experience in marketing strategy, communications, or related roles, with a demonstrated ability to set strategic direction, lead complex multi-channel initiatives, and execute work independently from planning through delivery.</li>
<li>Leadership and Autonomy: Proven experience working with minimal oversight, exercising sound judgment, and directing the work of creative partners, vendors, or cross functional contributors.</li>
<li>Stakeholder Engagement: Experience partnering closely with senior leadership, translating high level objectives into actionable strategies, and providing clear recommendations and guidance.</li> 
</ul> 
<h3 class="jobSectionHeader">About Arellano Associates</h3><div>
Established in 1994, Arellano Associates (AA) is a specialized technology, communications and public outreach firm focusing on public infrastructure, transportation and community planning programs throughout Southern California. Arellano Associates is certified as a Small Business-owned (SBE) and Disadvantaged Business Enterprise (DBE). 
 
We have placed a specific emphasis upon transportation, local planning, project management and technical support programs. AA serves public and private sector clients with improved communications, analytical and strategic planning methods for maximum benefit to constituents, the general public and the overall environment.</div></div>

Marketing Strategist

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10000 strategic marketing manager jobs NEAR_ME

Marketing Manager - In-House Brand Strategy (Organic & Inorganic)

316281 - Brand Manager-System Marketing

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Marketing Strategist