trade marketing manager

Galderma

<div><div>Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.</div><div></div><div> 
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.</div><div></div><div> 
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.</div><ul><li>
Build the annual trade activation calendar aligned with brand priorities, launches and business objectives</li><li>
Design differentiated activation plans for GT, MT &amp; Key Accounts based on shopper insights</li><li>
Ensure timely execution of monthly/quarterly trade programs with strong cross-functional alignment</li></ul><ul><li>
Develop and deploy ROI-driven visibility programs across GT &amp; MT</li><li>
Lead creation of POSM, planograms, in-store branding and activation toolkits</li><li>
Monitor execution quality through field audits, SFA photos and agency scorecards</li><li>
Drive continuous improvement with pre/post activation KPIs</li><li>
Build annual merchandiser deployment strategy based on store segmentation and business priorities</li><li>
Drive SOS, availability, shelf standards and planogram compliance</li><li>
Support GTM design including coverage expansion, distributor mapping &amp; store segmentation</li><li>
Ensure trade programs, visibility KPIs and activation tasks are integrated into SFA tools</li><li>
Collaborate with sales ops on DMS workflows for schemes, POSM tracking and secondary sales validation</li><li>
Work with Sales, Marketing, Supply Chain, Finance and Agencies for seamless activation</li><li>
Partner with KAMs &amp; channel teams to build tailored activation &amp; visibility solutions for key customers</li><li>
Share structured market insights on competition, shopper trends and execution gaps</li><li>
Manage trade marketing budgets across activation, visibility and merchandising</li><li>
Track ROI and productivity metrics for all trade programs</li><li>
Ensure strong vendor governance and cost efficiencies</li></ul></div>

Regional Trade Marketing Manager

HR viewpoint

Manager / Sr. Manager Corporate Affairs &amp; Trade Marketing for our client Pharma Sector.Urgently Required Manager / Sr. Manager Corporate Affairs &amp; Trade Marketing Location: Karachi.Experience: 5 to 7 Years in pharma Sector.Job Type: Full-timePay: Rs100,000.00 - Rs250,000.00 per monthWork Location: In person

Manager / Sr. Manager Corporate Affairs & Trade Marketing for our client Pharma Sector.

Aujan Coca-Cola Beverages Company (ACCBC)

<div>
 
 
 Job Title: Activation Manager &ndash; KSA
 
 
 
 
 Reports to: Shopper Marketing Manager
 
 
 
 
 Business Unit: ACCBC &ndash; Corporate
 
 
 
 
 Function: Marketing
 
 
 
 
 Location: Riyadh - KSA
 
 
 
 
 
 
 
 Purpose of the Job
 
 
 
 The Activation Manager &ndash; KSA is responsible for leading and executing all on-ground activation initiatives across the Kingdom of Saudi Arabia. The role ensures that brand and channel strategies are effectively translated into high-impact consumer and trade activations, driving brand visibility, shopper conversion, and incremental sales. The job requires strong FMCG commercial acumen, excellent execution discipline, and the ability to operate at speed across multiple regions and trade channels.
 
 
 
 
 
 
 Key Roles &amp; Responsibilities
 
 
 <ul>
 <li>
 Develop and implement annual activation plans aligned with national sales and marketing strategies.
 </li>
 <li>
 Lead planning and execution of trade marketing activities, in-store visibility programs, and channel-specific activation initiatives.
 </li>
 <li>
 Ensure flawless execution of promotions, sampling programs, events, and brand experiences at priority retail and wholesale locations.
 </li>
 <li>
 Collaborate with Sales, Marketing, Trade Marketing, and Distributor Teams to ensure alignment and integrated execution of activation programs.
 </li>
 <li>
 Monitor market performance, shopper insights, and competitor activity to identify opportunities that enhance brand visibility and conversion.
 </li>
 <li>
 Manage activation agencies, suppliers, and third-party partners to ensure high-quality delivery and adherence to brand guidelines.
 </li>
 <li>
 Evaluate activation ROI and develop actionable recommendations for continuous improvement.
 </li>
 <li>
 Ensure full compliance with brand identity, commercial policies, and company guidelines across all activation touchpoints.
 </li>
 <li>
 Develop, manage, and maintain activation toolkits, POS materials, and merchandising standards.
 </li>
 <li>
 Support Sales Teams with channel-specific activation solutions that drive distribution, availability, and off-take.
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 <ul>
 <li>
 Execution Excellence Score (visibility standards, compliance, and activation quality).
 </li>
 <li>
 Activation ROI and cost-efficiency metrics.
 </li>
 <li>
 Improvement in off-take and sell-out performance across focus channels.
 </li>
 <li>
 Availability and on-shelf visibility uplift for priority SKUs.
 </li>
 <li>
 Timely delivery and completion of activation projects.
 </li>
 <li>
 Agency performance and adherence to brand standards.
 </li>
 <li>
 Growth in shopper conversion and engagement metrics.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 5&ndash;7 years of experience in activation, trade marketing, or sales within the FMCG sector.
 </li>
 <li>
 Strong experience in the KSA market across key trade channels.
 </li>
 <li>
 Proven track record in managing field activations and merchandising programs.
 </li>
 </ul>
 
 
 Knowledge
 
 
 <ul>
 <li>
 Deep understanding of KSA trade channels: Modern Trade, Traditional Trade, Wholesale, and HORECA.
 </li>
 <li>
 Knowledge of shopper behavior, retail operations, and category dynamics.
 </li>
 <li>
 Strong data interpretation and analytical capability.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
 </li>
 <li>
 Fluency in English required; Arabic is an advantage.
 </li>
 </ul>
 
 
 
 
 
 Accountability Indicators
 
 
 <ul>
 <li>
 Delivery of activation plans within budget and timelines.
 </li>
 <li>
 Compliance with brand and commercial execution standards.
 </li>
 <li>
 Measurable improvement in visibility, availability, and off-take.
 </li>
 <li>
 Effective coordination with internal and external stakeholders.
 </li>
 <li>
 Accuracy and timeliness of activation reporting and ROI analysis.
 </li>
 </ul>
 
 
 
 
 
 Other Skills and Attributes
 
 
 <ul>
 <li>
 High energy, commercially driven, and execution-focused.
 </li>
 <li>
 Excellent project management, negotiation, and communication skills.
 </li>
 <li>
 Strong collaboration skills with cross-functional teams.
 </li>
 <li>
 Ability to work under pressure in a fast-paced, results-oriented environment.
 </li>
 <li>
 Strong problem-solving and decision-making capabilities.
 </li>
 </ul>
 
 
</div>

Activation Manager

<div>BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow&trade; by Building a Smokeless World. 
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can&rsquo;t wait, let&rsquo;s shape it together!
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!<div><div>
PAKISTAN TOBACCO COMPANY IS LOOKING FOR AN AREA MANAGER</div></div>
SENIORITY LEVEL: Area Manager
FUNCTION: Marketing<div>
LOCATION: Pakistan</div><div></div><div> 
ROLE POSITIONING AND OBJECTIVES</div>
The role is responsible for developing and implementing a trade coverage plan for the area
Reports to: Regional Manager
Reporting Level: Area Manager<div>
Geographic Scope: Pakistan</div><div></div><div> 
WHAT YOU WILL BE ACCOUNTABLE FOR</div><ul><li>
Ensure the effective and efficient utilisation of field force resources.</li><li>
Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g. RQI) and customer price of products are achieved for the area</li><li>
Work closely to the Regional Manager to adapt trade programmes developed by the Business Development Manager to the area&rsquo;s reality</li><li>
Provide guidelines to the Trade Marketing Representatives regarding retail planograms and merchandising materials</li><li>
Ensure that area team and trade partners are well-trained and aligned with BAT&rsquo;s International Marketing Standards and all Corporate Guidelines</li><li>
Consolidate data gathered by area team to insure that Regional Manager is fully informed at all times</li><li>
Ensure that internal control procedures are followed in relation to the identification and resolution of cash and stock shortage discrepancies</li><li>
Manage the productivity &amp; cost optimisation of the area (trade spend effectiveness in the area)</li></ul><div></div><div> 
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE</div><ul><li>
Ideally, not less than 3 years' experience in FMCG category &ndash; with atleast 1 year of experience in managing a team.</li><li>
Developing and maintaining relationships with customers, external suppliers and commercial partners</li><li>
Functional knowledge and skills relating to trade marketing, customer engagement, account management and field operations</li><li>
Managerial &amp; Interpersonal skills for selling, negotiating and influencing</li><li>
Ability to motivate, coach and develop people</li><li>
Shares accountabilities with other areas (within the geographic area) in terms of: Sales volume, Market share, Brand portfolio financials</li></ul> 
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.<ul><li>
Global Top Employer with 53,000 BAT people across more than 180 markets</li><li>
Brands sold in over 200 markets, made in 44 factories in 42 countries</li><li>
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
</li><li>Diversity leader in the Financial Times and International Women&rsquo;s Day Best Practice winner</li><li>
Seal Award winner &ndash; one of 50 most sustainable companies
</li></ul>BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
What we offer you?<ul><li>
We offer a market leading annual performance bonus (subject to eligibility)</li><li>
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives</li><li>
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement &ndash; it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.</li><li>
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills</li><li>
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes</li></ul>
WHY JOIN BAT? 
We&rsquo;re one of the few companies named as a Global Top Employer by the Top Employers Institute &ndash; certified in offering excellent employee conditions. 
 
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. 
 
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). 
 
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. 
 
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.</div>

Area Manager

Bluebird Technologies

Category Manager &ndash; Corporate &amp; LMT (Modern Trade)Location: Karachi Company: Bluebird Technologies Job Type: Full-TimeYou&rsquo;ll manage our product categories across major modern trade accounts&mdash;supermarkets, hypermarkets, LMT chains, and corporate clients. Your work will cover listings, pricing, promotions, product visibility, and day-to-day coordination with both internal teams and store teams. The goal is simple: grow sales, improve availability, and strengthen our presence in modern trade.Key Responsibilities1. Category Strategy &amp; Planning<ul><li>Build and execute category plans aligned with company targets.</li><li>Analyze sales trends, margins, and market data to identify opportunities.</li><li>Recommend SKU additions, removals, and assortment improvements.</li></ul>2. Product Listing &amp; Induction<ul><li>Handle the complete listing process for new SKUs across supermarkets and LMTs.</li><li>Prepare and submit all documentation (listing forms, barcodes, rate lists, codes, artwork approvals).</li><li>Coordinate with supply chain and finance for pricing, item creation, and commercial terms.</li><li>Plan and support in-store launch execution for new products.</li></ul>3. Merchandising &amp; In-Store Execution<ul><li>Define assortments and planograms for each account.</li><li>Ensure on-shelf availability, correct pricing, visibility, and placement of SKUs.</li><li>Guide merchandisers and field teams to deliver strong store execution.</li><li>Visit stores regularly to check compliance and competitor activity.</li></ul>4. Promotions &amp; Trade Marketing<ul><li>Plan and execute promotions and visibility campaigns with trade marketing and sales.</li><li>Negotiate space such as end caps, gondolas, checkout displays, and special placements.</li><li>Support Joint Business Plans (JBPs) with key LMT customers.</li><li>Track promotional performance and recommend improvements.</li></ul>5. Commercials, Pricing &amp; Inventory<ul><li>Manage pricing, discounts, and trade terms within policy.</li><li>Coordinate forecasts with supply chain to prevent stock-outs and reduce expiries.</li><li>Review ageing, slow movers, and stock levels at store and DC level.</li></ul>6. Cross-Functional Coordination &amp; Reporting<ul><li>Collaborate closely with sales, supply chain, trade marketing, finance, and marketing.</li><li>Prepare weekly/monthly reports on performance, promotions, and planogram execution.</li><li>Present category insights and recommendations to management and key customers.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree (Business/Marketing/Commerce preferred); MBA is a plus.</li><li>3&ndash;5 years of experience in FMCG or retail (Category Management, Modern Trade, Trade Marketing, or Key Accounts).</li><li>Strong understanding of Pakistan&rsquo;s modern trade landscape (supermarkets, LMT chains, corporate accounts).</li><li>Solid command of Excel/Sheets and comfort with sales data and analysis.</li><li>Strong negotiation, presentation, and communication skills.</li><li>Ability to manage multiple accounts, priorities, and deadlines.</li><li>Willing to travel for store visits.</li><li>Fluency in English and Urdu.</li></ul>Job Type: Full-timeWork Location: In person

Category Manager (Corporate & LMT)

Sofico pharma

Responsibilities :&middot; Develop and implement sales strategies to achieve revenue and profitability targets for modern trade accounts.&middot; Monitor and analyze sales performance, identify opportunities for growth, and improvements.&middot; Negotiate and execute annual agreements with key modern trade customers.&middot; Build and maintain strong relationships with key accounts, ensuring customer satisfaction and loyalty.&middot; Act as the primary point of contact for modern trade partners, addressing issues and resolving conflicts effectively.&middot; Collaborate with key accounts to ensure proper stock availability, promotions, and merchandising.&middot; Identify and onboard new modern trade partners to expand the company&rsquo;s distribution footprint.&middot; Assess market trends and consumer behavior to develop innovative strategies for growth in modern trade channels.&middot; Plan and execute trade marketing activities and in-store promotions to increase product visibility and sales.&middot; Collaborate with the marketing team to develop point-of-sale materials, displays, and activations.&middot; Monitor and minimize stockouts, excess inventory, and product expiries.&middot;Prepare and present regular sales reports, forecasts, and market analyses to senior management.&middot; Track competitor activities and provide insights on pricing, promotions, and product launches.Qualifications: &middot; Bachelor&rsquo;s degree in business administration, Sales, Marketing, or a related field (MBA is a plus).&middot; 5+ years of experience in sales, key account management, or trade marketing, preferably in the distribution or FMCG industry.&middot; Proven track record of managing and growing modern trade accounts.&middot; Strong negotiation and communication skills.&middot; Analytical mindset with the ability to interpret sales data and market trends.&middot; Excellent organizational and time management abilities.&middot; Leadership skills and the ability to manage a team effectively.Job Type: Full-time

Key account manager for pharmacies chain

MAPYR FZCO

We are seeking a strategic and results-driven Trade Marketing Specialist to lead the planning and execution of trade-focused marketing initiatives. In this role, you will be the key link between marketing, sales, and the retailers, responsible for optimizing brand visibility, enhancing in-store execution, and driving sell-through at the point of purchase. You will develop and implement customer-specific marketing programs, manage trade budgets, analyse sales trends, and collaborate cross-functionally to ensure alignment of marketing campaigns with commercial objectives. Ideal candidate should be result driven and being an out of the box thinker thriving in a competitive environment. Trade Strategy & Planning<ul><li>Develop and implement trade marketing plans aligned with brands and sales strategies.</li><li>Translate brand marketing plans into retailer-specific executions.</li><li>Identify key opportunities across retailers to drive brand presence and sales.</li><li>Focus on understand consumer behaviours to drive actionable initiative at retail.</li></ul>Promotional Execution<ul><li>Plan and coordinate in-store activations, visual merchandising (displays, POS materials, windows) and promotional events.</li><li>Ensure consistency of brand messages across trade activities.</li><li>Collaborate with sales teams to execute promotional plans effectively.</li><li>Track successful implementation of activations & results</li></ul>Sales & Performance Analysis<ul><li>Monitor and analyse sales data, market share, category performance, and ROI of trade initiatives.</li><li>Conduct competitive analysis and shopper insights to refine strategies.</li><li>Report trade performance metrics to internal stakeholders.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with sales, marketing, supply chain, and external agency partners.</li><li>Coordinate with brand teams to align trade plans with product launches and brand calendars.</li><li>Support key account teams with tailored marketing materials and toolkits.</li></ul>Budget & Project Management<ul><li>Manage and optimize trade marketing budgets.</li><li>Ensure timely execution of trade programs and projects within scope and budget.</li></ul>Track promotional spend and evaluate effectiveness.

Trade Marketing Specialist

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