trade marketing manager

Right Angle Consultant

<p><b>Role Overview</b></p><p>We are seeking a dynamic and result-oriented Trade Marketing Manager to drive in-market execution, channel strategy, and sales growth across key accounts. This role bridges marketing and sales, ensuring brand strategies are effectively translated into winning execution at the point of sale, both locally and with international clients.</p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute trade marketing strategies aligned with brand and sales objectives</li><li>Plan and implement BTL campaigns, promotions, and in-store activations</li><li>Manage channel-specific strategies (Modern Trade, General Trade, Wholesale, etc.)</li><li>Collaborate closely with sales teams to ensure effective execution and ROI tracking</li><li>Analyze market trends, competitor activity, and shopper behavior to drive insights</li><li>Lead category management initiatives and optimize shelf visibility and placement</li><li>Design and monitor trade promotions, ensuring profitability and effectiveness</li><li>Work with supply chain to ensure product availability and smooth execution</li><li>Build strong relationships with key local and international clients</li><li>Coordinate with global/regional teams for alignment on campaigns and brand guidelines</li><li>Track KPIs and prepare detailed performance reports using dashboards and presentations</li></ul><p><b>Requirements</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (MBA preferred)</li><li>5&ndash;8 years of experience in Trade Marketing within FMCG</li><li>Proven experience managing Modern Trade and General Trade channels</li><li>Strong exposure to working with international clients and cross-border teams</li><li>Excellent analytical and problem-solving skills</li><li>Strong communication and stakeholder management skills</li><li>Ability to work in a fast-paced, target-driven environment</li></ul><p>Experience:</p><ul><li>Trade Marketing Manager: 5 years (Required)</li></ul><p>Work Location: In person</p>

Trade Marketing Manager

Interparfums, Inc.

<div>
 <p>
  Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige fragrances as the exclusive worldwide licensee for Abercrombie &amp; Fitch, Anna Sui, David Beckham, DKNY, Donna Karan, Graff, GUESS, Hollister, MCM, Nautica, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company&rsquo;s products are sold in over 120 countries.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Our growing company is seeking a Trade Marketing Manager - North America to act as a liaison between the U.S. and Canada sales teams, the Global Trade Marketing team, and distributors for a defined brand portfolio.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This role is responsible for developing and executing differentiated marketing strategies across North America. The Trade Marketing Manager will leverage market data and analysis to inform business decisions and ensure marketing plans and initiatives are effectively executed in market.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This position is based in office from Mondays-Thursdays, and remote on Fridays.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Responsibilities
   </u>
  </strong>
  :
 </p>
 <ul>
  <li>
   Lead the 360&deg; cross-functional brand engagement strategy, managing the annual calendar of product launches and integrated marketing initiatives.
  </li>
  <li>
   Develop and execute comprehensive marketing plans aligned with brand growth and commercial objectives.
  </li>
  <li>
   Coordinate closely with global operational marketing and sales teams to track product forecasts and availability of newness, promotion, and POSM to ensure successful launches.
  </li>
  <li>
   Partner with internal and external stakeholders to design and implement integrated marketing campaigns across digital, traditional media, and client-facing activations and create media approval decks.
  </li>
  <li>
   Monitor, adapt and optimize the mix of paid, owned, and earned media across the US and Canada, following KPIs across brand awareness, traffic, conversion, and retention to maximize ROI.
  </li>
  <li>
   Manage Pure Media Budget of assigned brands.
  </li>
  <li>
   Produce quarterly Global Marketing Activity Reports, analyzing campaign performance and recommending optimization actions.
  </li>
  <li>
   Develop U.S. marketing initiatives across off-site digital and in-store retailer channels and oversee execution with cross-functional teams and external partners.
  </li>
  <li>
   Analyze market trends, consumer insights, and competitive dynamics to identify opportunities, propose innovative initiatives/products, and drive sales growth.
  </li>
  <li>
   Collaborate with GTM, PR and Communication teams to deliver timely social media, digital, and training assets to U.S. retailers and distributors.
  </li>
  <li>
   Manage market-specific requests from distributors and U.S. retailers, including presentations, product launch materials, visual assets, and marketing toolkits.
  </li>
  <li>
   Create and implement regional merchandising guidelines tailored to local market needs.
  </li>
  <li>
   Support the Senior Trade Marketing Manager &ndash; North America in executing regional brand and commercial strategies.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Education/Experience
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, or related field required.
  </li>
  <li>
   3+ years of experience in trade marketing or brand marketing.
  </li>
  <li>
   Beauty industry experience required; fragrance experience strongly preferred.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Required Skills
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Ability to manage multiple priorities in a fast-paced, evolving environment.
  </li>
  <li>
   Strong organizational, project management, and time-management capabilities.
  </li>
  <li>
   Proficiency in sales analysis, business planning, and marketing execution.
  </li>
  <li>
   Highly collaborative with strong interpersonal and communication skills.
  </li>
  <li>
   Self-motivated, solutions-oriented, and team-focused mindset.
  </li>
  <li>
   Advanced Excel and PowerPoint skills.
  </li>
  <li>
   Strong understanding of luxury categories and the fragrance/cosmetics industry.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    We Offer:
   </u>
  </strong>
 </p>
 <ul>
  <li>
   The salary range for this position is
   <strong>
    $85,000-$100,000 annually
   </strong>
   , commensurable with skills, experience, and qualifications
  </li>
  <li>
   Bonus opportunity based on personal and business performance
  </li>
  <li>
   Robust healthcare, insurance, and benefit options
  </li>
  <li>
   Paid time off policies including vacation, personal, holiday, and sick days
  </li>
  <li>
   401K plus company match
  </li>
  <li>
   Options to support development, including complimentary access to LinkedIn Learning
  </li>
  <li>
   An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
  </li>
  <li>
   Low hierarchy with high visibility to C-Suite on a regular basis
  </li>
  <li>
   A growing company with a proven track record of solid financial stability
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Interparfums USA, LLC is an Equal Opportunity Employer and is committed to providing fair and equitable employment opportunities in compliance with all applicable federal, state, and local laws.
 </p>
</div>


Trade Marketing Manager, North America

Bridgestone EMEA

<div><div><div><div><div><h1 class="jobSectionHeader"><b>Channel &amp; Trade Marketing Manager - Africa
</b></h1></div></div></div></div><div><div><h2 class="jobSectionHeader"><b>POSITION SNAPSHOT</b></h2>
</div></div><div><div><div><div>JobReq ID: 54762
</div></div></div></div><div><div><div><div>Type of work: On site
</div></div></div></div><div><div><div><div>Type of contract: Open-ended/permanent
</div></div></div></div><div><div><div><div>Full/Part Time: Full time
</div></div></div></div><div><div><div><div>Location:
Cairo, EG
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>ABOUT US</b></h2><p>
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a &ldquo;Bridgestone West&rdquo; strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.</p>
</div></div><div><div><h2 class="jobSectionHeader"><b>ABOUT THE ROLE</b></h2>
</div></div><div><div><div><div><div><div><div><div><p><b>Job Purpose</b></p>
<div>
Based in Cairo, Egypt, the Channel and Trade Marketing Manager &ndash; Africa at Bridgestone Middle East &amp; Africa (BSMEA) reports to the Regional Director &ndash; Africa, with matrix reporting to the Head of Marketing &ndash; AME. The role is responsible for developing and executing marketing, sales, and channel strategies across <b>Egypt, the Levant, and EAN</b> to drive market share growth and profitability, strengthen retail, fleet, OE, and dealer channels, and build strong executive-level partnerships to achieve ambitious business and revenue targets.</div><div><br>
</div><div><b>Responsibilities</b></div><br>
<div>
</div><div><b>Trade Marketing &amp; Communications:</b></div>
<div>
Contribute to the creation and execution of the Regional Marketing Plan:</div>
<ul>
<li>Understand market and end-user needs in conjunction with the Regional Marketing teams within BSMEA and Distribution Partners to develop, enhance and implement marketing strategies and campaigns.</li>
<li>Collaborate with cross functional teams to lead Activations, Sell-out campaigns, Sponsorships, Events, Tactical Campaigns, Product Launches and Marketing Tools.</li>
<li>Develop the timelines for execution of aligned marketing plans and manage the full year marketing calendar within designated markets.</li>
<li>Manage and execute key activations / campaigns in strategic markets (Events, PR, CSR etc.)</li>
<li>Work in conjunction with regional BSMEA functions and partners to ensure full alignment and clear communication across all stakeholders.</li></ul><br>
<div></div>
<div><b>
Managing Marketing Budgets:</b></div>
<ul>
<li>Lead the follow-up upon market specific executions, activities and related expenditures as per the marketing plan.</li>
<li>Ensure data integrity (Budget, Committed, Paid) and overall compliance.</li>
</ul><ul><li>Working closely with regional communication teams to ensure all success stories, best practices are shared and deployed.</li></ul><br>
<div></div>
<div><b>
Sales and Data Analysis:</b></div>
<div>
Collecting monthly sell out data from sales team and generating the sell out forecast as well as contingency plans with local teams.</div>
<div>
Management of market back sell out positioning per market and per channel: Build together with the sales systematic collection and review of market back information and align with related parties on positioning per market and per channel as per our company strategy.
</div><ul><li>Organize monthly business reviews with partners IBRM (internal &amp; external)
</li><li>Responsible for integrity of data shared with different functions of the branch</li>
<li>Analyzing sales results and suggesting collective actions or new initiatives.</li>
<li>Handling sales incentive program for partners</li></ul><br>
<div></div>
<div><b>
Retail:</b></div>
<ul>
<li>Support the development of retail network in combination with regional BSMEA teams and partners. Seek and deploy market specific initiatives to deliver sustainable business value.</li></ul><br>
<div></div>
<div><b>
Market intelligence:</b></div>
<ul>
<li>Obtain and develop market intelligence and insights and disseminate across key stakeholders.</li>
<li>Transfer data into decisive actions and drive and follow up implementation together with the related sales team and partner.</li>
<li>Provide outstanding market report to Partners and teams driving efforts towards right products and channels while securing Bridgestone&rsquo;s strategy.</li>
<li>Partner with the BSMEA Regional Strategic planning functions to develop accurate sell out forecasting.</li><br>
</ul>
<div><b>Channel Management:</b></div>
<ul>
<li>Develop and execute, together with the local sales team and partner, channel sales strategies to achieve sales targets and revenue goals.</li>
<li>Identify and recruit new channel partners to expand market reach and penetration. (Digital, OE, Retailers, Fleets &hellip;)</li>
<li>Build and maintain strong relationships with existing channel partners, providing support, training, and resources as needed.</li>
<li>Collaborate with internal teams, including sales, marketing, and product development, to ensure alignment and support for channel initiatives.</li>
<li>Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats in the market.</li>
<li>Analyze sales data and performance metrics to track progress against targets and identify areas for improvement.</li>
<li>Set up an environment to become partner of choice for channel leaders.</li></ul></div></div><div></div><div><div><br>
</div>
</div><br>
<div></div><div><div><div><b>Qualifications &amp; Experience Required</b></div><br>
<div>
</div><p><b>Education, Master, Other Certification:</b></p>
<ul><li> Bachelor&rsquo;s degree required; Master&rsquo;s degree or relevant professional certifications are an advantage.</li></ul>
<p><b>Experience (Years):</b></p>
<ul><li> Minimum of 10 years of combined marketing and sales experience, preferably within tire, automotive, industrial, or comparable B2B sectors.</li></ul>
<ul><li> Experience working within a multinational and/or matrix organization, and within a distributor-based business model.</li></ul><br>
<div></div>
<p><b>
Languages Skills:</b></p>
<ul><li> Fluent in English &amp; Arabic.French can be advantageous</li></ul><br>
<div></div>
<p><b>
Technical Skills:</b></p>
<ul><li> Strong analytical skills; expertise in trade marketing, pricing, market intelligence, and omnichannel execution.</li></ul>
<ul><li> Advanced MS Office and PowerPoint skills.</li></ul>
<p><b>Soft / Behavioral Skills:</b></p>
<ul><li> Results-driven, proactive, and detail-oriented.</li></ul>
<ul><li> Strong communication and executive-level stakeholder management skills.</li></ul></div></div><br>
<div></div>
</div>
</div></div></div></div></div><p></p><div><div><h2 class="jobSectionHeader"><b>WHAT WE OFFER</b></h2><p>
At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to &ldquo;Serve Society with Superior Quality&rdquo;, for that, we offer you more than just a competitive payment; we will provide you:</p>
<ul><li>A supportive and engaging onboarding experience to ensure a smooth transition into our team.</li>
<li>The opportunity to develop and grow, through training and regular mentorship.</li>
<li>Corporate Social Responsibility activities.</li>
<li>A truly global, dynamic and challenging work environment.</li>
<li>Agility and work/life effectiveness and your long-term well-being.</li>
<li>A diverse and inclusive team.</li>
</ul>
</div></div><div><div><p>We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.</p></div></div></div><p></p>

Channel & Trade Marketing Manager - Africa

Synage Global

<p><b>Trade Marketing Manager &ndash; For L&rsquo;Or&eacute;al Derma Beauty Brands</b></p><p><b>Location:</b> Lahore, Pakistan</p><p><b>Reporting to:</b> General Manager</p><p>We are hiring a <b>Trade Marketing Manager</b> for <b>L&rsquo;Or&eacute;al Derma Beauty Brands in Pakistan</b> to lead <b>trade and retail marketing execution</b> across key channels.</p><p>This is a <b>core commercial marketing role</b> focused on <b>trade strategy, retail visibility, shopper engagement, ATL/BTL execution, and channel performance</b> for L&rsquo;Or&eacute;al&rsquo;s derma beauty portfolio.</p><p><b>Important:</b> This role is for <b>marketing/trade professionals</b> with experience in <b>FMCG, beauty, personal care, or consumer brands</b>. It is <b>not a medical, clinical, regulatory, or pharmacist role</b>.</p><p><b>Role Overview </b></p><p>The Trade Marketing Manager will be responsible for planning and executing trade marketing initiatives that strengthen in-store presence, improve shopper conversion, and support sales growth across:</p><p>● <b>Modern Trade </b></p><p>● <b>General Trade </b></p><p>● <b>Pharmacy / Retail Pharmacy Chains </b></p><p>● <b>Emerging Channels (E-commerce / New Retail formats) </b></p><p>The role requires strong hands-on experience in <b>retail marketing execution, channel promotions, POS visibility, and integrated ATL/BTL planning</b> aligned with brand and commercial objectives.</p><p><b>Key Responsibilities </b></p><p><b>Trade Strategy &amp; Planning </b></p><p>● Develop and execute annual trade marketing plans aligned with brand, sales, and commercial targets</p><p>● Build channel-wise trade initiatives to drive sell-out, visibility, and shopper conversion</p><p>● Adapt brand campaigns into channel-relevant trade plans for retail execution</p><p><b>ATL Campaign Coordination (Commercial/Brand Rollout) </b></p><p>● Lead execution and coordination of ATL campaigns across:</p><p>○ TV</p><p>○ Digital</p><p>○ OOH</p><p>○ Influencer marketing</p><p>○ Media partners</p><p>● Ensure ATL campaigns are integrated with in-store and retail activation plans</p><p><b>BTL &amp; Retail Execution </b></p><p>● Drive BTL programs including:</p><p>○ In-store activations</p><p>○ POSM development and deployment</p><p><b>○ </b>Promotions and trade offers</p><p>○ Sampling campaigns</p><p><b>○ </b>Merchandising excellence</p><p>● Ensure strong retail execution standards across all channels and stores</p><p><b>Brand Visibility &amp; Shopper Experience </b></p><p>● Maintain consistent brand visibility and premium execution across retail environments</p><p>● Improve shopper journey through impactful displays, communication, and activation touchpoints</p><p>● Work with sales teams to ensure execution quality in market</p><p><b>Cross-Functional Coordination </b></p><p>● Collaborate closely with:</p><p>○ Brand Marketing</p><p>○ Sales / Trade Sales Teams</p><p>○ Digital / E-commerce</p><p>○ Supply Chain ○ Finance</p><p>● Ensure timely rollout and execution of campaigns and trade initiatives</p><p><b>Budget &amp; ROI Management </b></p><p>● Manage trade marketing budgets efficiently with clear tracking</p><p>● Monitor spend vs. plan and evaluate campaign ROI</p><p>● Conduct post-campaign reviews and recommend optimizations</p><p><b>Agency &amp; Vendor Management </b></p><p>● Coordinate with creative agencies, production vendors, merchandising teams, and activation partners</p><p>● Ensure on-time delivery and quality execution of trade materials and campaigns</p><p><b>Insights &amp; Performance Optimization </b></p><p>● Analyze market trends, shopper behavior, and competitor trade activity</p><p>● Use retail and campaign insights to continuously improve execution and results</p><p><b>Ideal Candidate Profile </b></p><p>● <b>6&ndash;10 years of experience in Trade Marketing / Shopper Marketing / Channel Marketing </b></p><p>● Background in <b>FMCG, beauty, skincare, personal care, or premium consumer brands </b></p><p>● Strong hands-on experience in <b>retail trade execution (ATL + BTL) </b></p><p>● Strong understanding of <b>Modern Trade, General Trade, and Pharmacy channels </b></p><p>● Commercially driven with strong analytical and strategic thinking</p><p>● Proven ability to work cross-functionally and manage agencies/vendors</p><p>● Strong communication, stakeholder management, negotiation, and execution skills</p><p>Pay: Rs400,000.00 - Rs500,000.00 per month</p><p>Work Location: In person</p>

Trade Marketing Manager – For L’Oréal Derma Beauty Brands

IFFCO

<p></p><div><div><div><div><div><div><div><div><div>Job Summary</div>
</div><div><div>
The Trade Marketing Associate Manager supports business growth by planning and executing trade marketing initiatives across key accounts and general trade. The role analyzes promotions, sell-out data, and market trends to guide sales teams and optimize trade marketing investments. Responsibilities include monthly sales planning, forecasting, pricing coordination, and managing BDAs. The position also oversees sales performance tracking, trade claim approvals, inventory monitoring, financial reporting of TMI and gross contribution, and POSM execution through distribution partners. Overall, the role ensures effective trade strategies that enhance brand visibility and drive sales.</div></div></div><div><div><div>
Roles &amp; Responsibilities</div>
</div><div><div>
Analysis<br>
1. Customer wise promotion execution Vs Planned &amp; its competitive analysis - Weekly<br>
2. Taking sales team input on upcoming competition promotions by customer - Weekly<br>
3. SKU wise sell-out data analysis on different RSP of sell out customers - Monthly / Quarterly<br>
4. Vol Share analysis (AC Nelson) - Monthly</div><br>
<div></div>
<div>
Tracking<br>
1. Competition Promotion activities (KA) &amp; brand wise net Prices (GT) ECO Tracking - Weekly &amp; Monthly</div><br>
<div></div>
<div>
Planning<br>
1. Monthly Sales Plan by channel &amp; Customer (KA) - Monthly<br>
2. Brands / SKU wise volume forecast review - Monthly<br>
3. TMI Spends - by channel &amp; customer - Monthly<br>
4. Pricing planning with Sales Team/TM - Monthly<br>
5. BDA negotiation - ADHOC / on need basis<br>
6. AOP Planning - Yearly</div><br>
<div></div>
<div>
Operational<br>
1. Sales target delivery - Monthly<br>
2. Sales tracking by Customer/Channel/Brand - Daily<br>
3. Customer wise Inventory status update to check sell out &amp; to avoid D&amp;E - Monthly<br>
4. Trade Claim Review &amp; approvals - Monthly<br>
5. BDA Approvals - Annually / on ADHOC basis<br>
6. Managing S&amp;Ds ongoing issues &amp; challenges - ADHOC / on need basis</div><br>
<div></div>
<div>
Financials Management<br>
1. TMI provisions - Twice a month<br>
2. Brands wise GC Management and reporting - Twice a month</div><br>
<div></div>
<div>
POSM<br>
1. POSM execution in trade through S&amp;Ds - On activity basis</div></div></div><div><div><div>
KPIs</div>
</div><div><div><ul><li>Accuracy of Sales Forecasting &ndash; % variance between planned vs. actual monthly sales and volume forecast.</li></ul>
<ul><li>Promotion Execution Effectiveness &ndash; % of customer promotions executed as planned vs. deviations, including weekly competitive comparison.</li></ul>
<ul><li>TMI Efficiency &ndash; ROI on Trade Marketing Investments (TMI) and % adherence to monthly TMI budget.</li></ul>
<ul><li>Sales Performance Tracking &ndash; Achievement of monthly sales targets by channel/customer and accuracy of daily sales tracking.</li></ul>
</div></div></div><div><div><div>Work experience requirement</div>
</div><div><div>
7+ years of related experience including specific trade marketing experience within the FMCG industry</div></div></div><div><div><div>
Qualification</div>
</div><div><ul><li>Bachelor&rsquo;s in Marketing</li><li>MBA or Post-Graduate Diploma in Management with specialization in Marketing from a reputed university is preferred</li></ul></div></div><div><div><div>
Competencies</div>
</div><div><div>Knowledge of Value Chain Management</div><div>
Trade Marketing and Category management</div><div>
Sales and Distribution Strategy Management</div><div>
Consumer Behavior B2B and B2C</div><div>
Knowledge of International and/or Local Laws and Regulations</div><div>
Communicating effectively</div><div>
Self and Team Management</div><div>
Planning &amp; Decision Making</div><div>
Customer Centricity</div><div>
Ownership &amp; Result Orientation</div></div></div></div>
</div></div></div></div><div><div><div><div><b>Business Unit: </b>Oils&amp;Fats(UAE) (370)
</div></div></div></div><div><div><div><div><b>Business Group: </b>Oils&amp;Fats (239)</div></div></div></div></div><p></p>

Associate Manager-Trade Marketing

Belco Chocolates

<p>Belco Chocolates is looking for an experienced <b>LMT Manager</b> to handle modern trade operations, manage key retail accounts, and drive sales growth across supermarkets and retail chains.</p><p><b>Key Responsibilities:</b></p><ul><li>Manage relationships with modern trade outlets (supermarkets, marts, retail chains)</li><li>Ensure product availability and visibility in stores</li><li>Achieve sales targets and expand LMT business</li><li>Coordinate with supply chain, warehouse, and production teams</li><li>Monitor stock levels and ensure timely replenishment</li><li>Handle promotions, display execution, and merchandising activities</li><li>Supervise LMT riders and field staff</li><li>Prepare sales reports and performance analysis</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Business, Marketing, or related field</li><li>3&ndash;5 years of experience in FMCG / Modern Trade</li><li>Strong communication and negotiation skills</li><li>Good knowledge of Karachi market and retail chains</li><li>Leadership and team management skills</li></ul><p><b>Job Type:</b> Full-time</p><p>Job Type: Full-time</p><p>Pay: Rs35,000.00 - Rs45,000.00 per month</p><p>Work Location: In person</p>

LMT Manager

Britax Child Safety

<p><b>Protecting what matters most</b></p><p>At <b>Britax</b>, we&rsquo;ve been protecting children on the road since 1966. Our mission is to provide <b>safe, comfortable, sustainable, and easy-to-use child mobility solutions</b>. From our very first child car seat to today&rsquo;s innovative range, we&rsquo;ve helped protect millions of children around the world on their journeys.</p><p>With over 50 years of industry leadership, we&rsquo;re proud to <b>empower parents</b> through our expertise &ndash; giving them the confidence and peace of mind to enjoy smooth, safe family travel every day. Our products deliver <b>premium safety, comfort, and quality</b> at every stage of childhood, from newborn to 12 years.</p><p>Our team is dedicated to working together to drive innovation and uphold the highest standards of safety and quality.</p><p>Driven by our values &ndash; <b>Care, Trust, and Curious</b> &ndash; we continuously strive to improve and make a positive impact, not only by protecting children but also the world they grow up in.</p><p><b>Join US</b></p><p>We&rsquo;re looking for passionate, qualified people who share our vision that <b>every child has the right to be safe</b>. Join us in shaping the future of child mobility &ndash; and help us <b>protect what matters most</b>.</p><p>We are looking for a passionate and experienced <b>Marketing Manager</b> to join our amazing team.</p><p>The ideal candidate has strong online and in-person marketing experience. They will work closely with the Commercial Lead as well cross functionally with Leads in Brand, Product and Sales. You will be managing external agencies as well as supervising an internal Marketing Coordinator role. Strong commercial understanding, project management and business acumen are a must to lead the awareness strategies and deliver on regional goals for the Americas region.</p><p><b>Key Tasks &amp; Responsibilities:</b></p><p><b>Primary</b></p><ul><li>Overall responsibility for the Americas marketing, budget process and planning cycle</li><li>Invoice &amp; approval management</li><li>Drive understanding of consumer needs and generate actionable insights within relevant segments</li><li>Hands-on execution of our local brand and trade marketing activation</li><li>Develop and maintain a deep understanding of key competitors in the market, to drive insights into the business and ensure we remain competitive</li><li>Share best practices across the Americas organization</li><li>Define, develop, and implement regional tactical annual marketing plans to achieve sales and contribution targets and other key marketing objectives</li></ul><p><b>Public Relations</b></p><ul><li>Manage the PR agency, ensuring focus aligns with business objectives for all three brands.</li><li>Build brand awareness through combination of traditional and evolving PR tactics.</li><li>Build brand Share of Voice for all three brands within Americas region</li></ul><p><b>Trade Marketing</b></p><ul><li>Partner with Commercial team to plan the retail partnership marketing strategy and execution, including negotiating, developing and implementing efficient joint-marketing plans with our key retail partners.</li><li>Improve brand presence across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities</li><li>Plan &amp; Implement Trade events, with key retailers to drive brand &amp; Product awareness.</li><li>Accelerate the conversion in-store, with online retailers and in our own direct-to-consumer channels</li></ul><p><b>Digital</b></p><ul><li>Develop digital marketing plan by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.</li><li>Plan and execute all web, SEO/SEM, email, social media, video and display advertising campaigns.</li></ul><p><b>Campaigns</b></p><ul><li>Work with the central brand team to design and develop fully integrated launch campaign materials to successfully deliver new product launches</li><li>Plan the Campaign Process and ensure campaigns are integrated on and offline, driving sales and profitability for existing products, as well as launching new products to market</li><li>Analyze and report on campaign activity to ensure that KPIs and objectives are set to optimise campaign performance in support of business profitability targets</li></ul><p><b>About You</b></p><p><b>Experience</b></p><ul><li>At least 3years' experience in online and offline marketing in a fast-paced premium consumer goods industry or agency environment.</li><li>Proven skill of managing marketing agencies/ suppliers such as Design &amp; Print, Public Relations, and Digital campaigns.</li><li>Clear data-driven approach with excellent quantitative analysis skills.</li><li>Strong financial and business acumen.</li><li>Management of social media channels.</li><li>Experience working with influencers and ambassadors.</li><li>Track record of executing successful consumer and trade marketing events.</li></ul><p><b>Further</b></p><ul><li>Strong hands-on work ethic - able to work at all levels to get the job done.</li><li>Ability to actively and continuously prioritize and set expectations in line with business needs</li><li>Clear and open communicator.</li><li>Strategic &amp; creative thinking</li><li>Open to travel to retailers across the Americas.</li><li>Willing to lead Brand &amp; Trade Events, work occasional weekends, and additional hours when needed.</li><li>Experience writing press releases and public speaking highly preferred.</li></ul><p>We look forward to receiving your application!</p><p>Job Type: Full-time</p><p>Benefits:</p><ul><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Experience:</p><ul><li>Marketing: 3 years (Required)</li></ul><p>Ability to Commute:</p><ul><li>Fort Mill, SC 29708 (Required)</li></ul><p>Work Location: Hybrid remote in Fort Mill, SC 29708</p>

Marketing Manager, Americas

Search 10000+ Trade marketing manager jobs near you this April. New roles added regularly across leading industries. Apply today.