trade marketing manager

Americana Foods

<div>
 <p>
  We are looking for a motivated and detail-oriented Trade Marketing Manager to support the execution of trade marketing strategies in Bahrain&amp; Qatar, that drive brand visibility, customer engagement, and sales across retail channels.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Description:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <em>
    Support in Campaign Execution:
   </em>
  </li>
 </ul>
 <p>
  Assist in implementing trade marketing campaigns and in-store activities across various retail and distribution channels.
 </p>
 <p>
  Plan with the sales team leaflet/secondary by customer &amp; channel
 </p>
 <ul>
  <li>
   <em>
    Point of Sale (POS) Materials:
   </em>
  </li>
 </ul>
 <p>
  Coordinate the production, delivery, and placement of POS materials and ensure proper branding across outlets.
 </p>
 <ul>
  <li>
   <em>
    Retail Audits &amp; Visibility Checks:
   </em>
  </li>
 </ul>
 <p>
  Conduct store visits to ensure planogram compliance, visibility of promotional materials, and execution of trade activities.
 </p>
 <ul>
  <li>
   <em>
    Promotions &amp; Activations:
   </em>
  </li>
 </ul>
 <p>
  Assist in organizing and tracking promotional campaigns and in-store activations to drive footfall and conversion.
 </p>
 <ul>
  <li>
   <em>
    Data Analysis &amp; Reporting:
   </em>
  </li>
 </ul>
 <p>
  Gather data from trade promotions and assist in preparing performance reports (e.g., ROI, sales uplift, market feedback).
 </p>
 <ul>
  <li>
   <em>
    Collaboration:
   </em>
  </li>
 </ul>
 <p>
  Work closely with sales, brand, and logistics teams to ensure alignment of marketing efforts with business objectives.
 </p>
 <ul>
  <li>
   <em>
    Budget Tracking:
   </em>
  </li>
 </ul>
 <p>
  Support in tracking and monitoring marketing spend vs budget for trade initiatives.
 </p>
 <ul>
  <li>
   <em>
    Market Insights:
   </em>
  </li>
 </ul>
 <p>
  Help collect and compile competitor and category insights from the market.
 </p>
 <ul>
  <li>
   <em>
    Shopper marketing :
   </em>
  </li>
 </ul>
 <p>
  Understanding shopper marketing events for tier 1 &amp; tier 2 &amp; working closely with customers.
 </p>
 <ul>
  <li>
   <em>
    Forecasting :
   </em>
  </li>
 </ul>
 <p>
  Assist in building up yearly forecast by channel / category.
 </p>
 <ul>
  <li>
   <em>
    D&amp;A
   </em>
  </li>
 </ul>
 <p>
  Managing D&amp;A along with customers / tracking it by account with ROI / enhancing marketing support with marketing manages.
 </p>
 <ul>
  <li>
   <em>
    Financial background
   </em>
  </li>
 </ul>
 <p>
  Supporting finance team on building new VC , new SKU&rsquo;s / category / working with customers accounts team on getting better ROI.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   QUALIFICATIONS, EXPERIENCE, &amp; SKILLS
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <em>
    Academic and professional qualifications:
   </em>
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in business administration from a reputed University; specialization in Marketing / Sales Management preferred
  </li>
 </ul>
 <p>
  <strong>
   <em>
    Experience:
   </em>
  </strong>
 </p>
 <ul>
  <li>
   7+ years of experience in consumer products / packaged goods sector / Frozen Products .
  </li>
  <li>
   Business knowledge in the Lower gulf ( Qatar &ndash; Bahrain )
  </li>
  <li>
   Experience in Trade Marketing / Category Management is required 4+ years
  </li>
  <li>
   3+ years of experience in KA&rsquo;s &ndash; FS &ndash; Traditional Trade
  </li>
  <li>
   5+ Years of Experience managing P&amp;L with different brands .
  </li>
  <li>
   4+ years of GCC ( Qatar &amp; Bahrain ) with different brands B2B &amp; B2C
  </li>
  <li>
   3+ Years of Key accounts experience National Accounts / Tier 2 &amp; Tier 3
  </li>
 </ul>
</div>


Trade Marketing Manager - Qatar/Bahrain

eMagine Solutions

<div>
 <p>
  <strong>
   Assistant Manager &ndash; Trade Marketing (FMCG)
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Confidential client via eMagine Solutions | Jeddah, KSA (On-site)
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  A fast-moving FMCG business is hiring an
  <strong>
   Assistant Manager &ndash; Trade Marketing
  </strong>
  to join its team in
  <strong>
   Jeddah
  </strong>
  . This role is for someone who can turn brand strategy into
  <strong>
   in-market execution
  </strong>
  : trade campaigns, POSM, retail partner coordination, and performance tracking that actually moves sales and share.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Location requirement:
  </strong>
  Candidates must be
  <strong>
   based in Jeddah
  </strong>
  or
  <strong>
   willing to relocate
  </strong>
  .
 </p>
 <p>
  <br/>
 </p>
 <p>
  What you&rsquo;ll do
 </p>
 <ul>
  <li>
   Support the build and rollout of
   <strong>
    trade marketing plans
   </strong>
   across retail/wholesale and key trade partners
  </li>
  <li>
   <strong>
    Coordinate trade shows/exhibitions
   </strong>
   end-to-end: planning, logistics, booth setup, registration, and materials
  </li>
  <li>
   Work with Sales + Marketing to deliver
   <strong>
    promotions and trade campaigns
   </strong>
   aligned to commercial priorities
  </li>
  <li>
   Lead
   <strong>
    market audits
   </strong>
   and field checks to ensure execution standards, visibility, and compliance
  </li>
  <li>
   Manage
   <strong>
    POSM
   </strong>
   : briefing, production, deployment tracking, and quality control in-market
  </li>
  <li>
   Track campaign performance (sales uplift, market share signals, execution KPIs) and turn insights into improvements
  </li>
  <li>
   Build strong relationships with retailers/trade partners and handle day-to-day coordination and support
  </li>
  <li>
   Support
   <strong>
    budget tracking
   </strong>
   and ensure activity spend stays within agreed plans and guidelines
  </li>
  <li>
   Stay close to competitor activity, shopper trends, and new trade tools/tech to keep execution sharp
  </li>
 </ul>
 <p>
  What we&rsquo;re looking for
 </p>
 <ul>
  <li>
   <strong>
    7+ years
   </strong>
   experience in
   <strong>
    Trade Marketing and/or Sales
   </strong>
   within FMCG
  </li>
  <li>
   Strong understanding of
   <strong>
    trade marketing mechanics
   </strong>
   (promotions, visibility, POSM, retail execution)
  </li>
  <li>
   Solid market awareness: you can spot trends, competitor moves, and shopper insights and act on them
  </li>
  <li>
   Highly organized: you can run multiple campaigns/projects without dropping details
  </li>
  <li>
   Strong stakeholder management across Sales, Marketing, agencies, suppliers, and retailers
  </li>
  <li>
   Data-driven mindset: comfortable reading performance metrics and making practical recommendations
  </li>
  <li>
   Confident with
   <strong>
    Microsoft Office
   </strong>
   (Excel/PowerPoint); marketing tools/software exposure is a plus
  </li>
  <li>
   Arabic + English required
  </li>
 </ul>
 <p>
  Location
 </p>
 <p>
  <strong>
   Jeddah, Saudi Arabia (on-site)
  </strong>
 </p>
 <p>
  Must be
  <strong>
   in Jeddah
  </strong>
  or
  <strong>
   willing to relocate
  </strong>
  .
 </p>
 <p>
 </p>
</div>


Assistant Manager – Trade Marketing (FMCG)

Team Zeta (Hiring Agency)

<p>We are looking for a <b>Assistant</b> <b>Brand Manager - Male</b> to lead and grow our brand presence across multiple channels. The ideal candidate will be responsible for building strong brand equity, managing campaigns, and ensuring consistent brand communication across all touchpoints.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and execute brand strategies aligned with business goals</li><li>Manage brand positioning, messaging, and visual identity</li><li>Plan and oversee ATL, BTL, and digital marketing campaigns</li><li>Work closely with sales, trade marketing, and distribution teams</li><li>Conduct market research and competitor analysis</li><li>Monitor brand performance and prepare regular reports</li><li>Coordinate with agencies, designers, and vendors</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field</li><li><b>3&ndash;6 years of experience</b> as a Brand Manager (distribution/FMCG preferred)</li><li>Strong understanding of trade marketing and channel marketing</li><li>Excellent communication and stakeholder management skills</li><li>Creative mindset with data-driven decision-making</li></ul><p>Job Type: Full-time</p><p>Pay: Rs100,000.00 - Rs125,000.00 per month</p><p>Application Question(s):</p><ul><li>What is your current Package ? (Write Gross Salary and Benefits)</li></ul><p>Work Location: In person</p>

Assistant Brand Manager (Male) - Onsite

<p>Job Summary</p><p>We are seeking an experienced <b>Marketing Manager</b> to lead and execute marketing strategies for our <b>factory-produced cookies, biscuits, and chocolate products</b> across the UAE. The role requires strong FMCG marketing expertise, hands-on experience with UAE retail and distribution channels, and close coordination with sales, production, and distributors to drive brand growth and market penetration.</p><p>Key ResponsibilitiesMarketing Strategy &amp; Brand Management</p><ul><li>Develop and implement <b>pan-UAE marketing strategies</b> for cookies, biscuits, and chocolate product lines.</li><li>Build and strengthen brand positioning across <b>modern trade, traditional trade</b>.</li><li>Conduct market and competitor analysis to optimize pricing, packaging, promotions.</li><li>Manage brand visibility and shelf presence across all Emirates.</li></ul><p>Product Development &amp; Launches</p><ul><li>Plan and execute <b>new product launches</b>, flavor extensions, and seasonal or limited-edition products.</li><li>Define product portfolio and packaging formats suitable for different customer segments and channels.</li><li>Ensure all products and packaging comply with <b>UAE food safety and labeling regulations</b>.</li></ul><p>Sales &amp; Trade Marketing Support</p><ul><li>Design and execute <b>trade marketing initiatives</b>, including in-store promotions, displays, sampling, and merchandising.</li><li>Support distributor onboarding and activation across UAE regions.</li><li>Coordinate promotional calendars aligned with sales and production planning.</li></ul><p>Forecasting, Reporting &amp; Analysis</p><ul><li>Provide marketing inputs for demand forecasting and production planning.</li><li>Monitor SKU performance, stock movement, and expiry risks.</li><li>Prepare monthly marketing performance reports for senior management.</li><li>Track KPIs such as market share growth, promotional effectiveness, and brand visibility.</li></ul><p>Qualifications &amp; Experience</p><ul><li>Bachelor&rsquo;s degree in <b>Marketing, Business Administration, or related field</b>.</li><li><b>5&ndash;10 years of experience</b> in FMCG marketing, preferably in <b>food manufacturing (biscuits, cookies, chocolates)</b>.</li><li>Strong knowledge of <b>UAE retail market, distributors, and trade channels</b>.</li><li>Experience working closely with <b>factory production and supply chain teams</b>.</li><li>Proven ability to manage budgets, campaigns, and cross-functional teams.</li></ul><p>Skills &amp; Competencies</p><ul><li>Strong strategic and analytical thinking</li><li>Excellent communication and negotiation skills</li><li>Hands-on experience in trade marketing and product launches</li><li>Ability to work in a fast-paced, multicultural environment</li><li>Proficiency in MS Office and marketing reporting tools</li></ul><p>Job Type: Full-time</p><p>Pay: AED12,000.00 - AED14,000.00 per month</p><p>Application Question(s):</p><ul><li>How much is your current Salary?</li><li>What is your salary expectation?</li><li>Availability of Joining ?</li><li>Should have experience in FMCG industry?</li></ul><p>Experience:</p><ul><li>Marketing Managerial: 5 years (Required)</li></ul><p>Language:</p><ul><li>Arabic as a native language (Required)</li></ul><p>License/Certification:</p><ul><li>UAE Driving License (Required)</li></ul>

Marketing Manager (FMCG)

PepsiCo

<div>Overview:
<div>
The Category Excellence Manager is responsible for leading and enhancing the category growth and activation agenda across Modern Trade, E-Commerce, and Away-From-Home (AFH) channels. The role adapts worldwide category management and customer engagements best practices to the KSA market, ensuring proper rollout and adoption. It leads the World Class Customer Engagement (WCCE) model, drives cross-functional alignment across Sales, RGM, Marketing and E-Com, and ensures execution excellence in major commercial events (e.g. World Cup, formula 1, Ramadan). The manager also supports capability building across field and head-office teams to deliver profitable, insight-led category growth.</div>
Responsibilities:
<ul><li>Develop the multi-channel category capability-building strategy, with a detailed annual rollout and scorecard.</li><li>
Partner with E-Commerce and AFH teams to embed category leadership principles and 4P strategies across all trade channels.</li><li>
Lead the development of customer-and event-based toolkits (assortment, content/visibility, pricing &amp; promotions)</li><li>
Co-own national event planning (World Cup. Formula 1, Ramadan, national Day) with Marketing and Sales for unified execution.</li><li>
Ensure regular review and organization of KPIs across MT, E-Com, and AFH performance dashboards.</li><li>
Coach Key Account Managers on profitable account management, leveraging analytics and shopper insights.</li><li>
Collaborate with the RGM and OT Excellence teams to integrate pricing, pack, and promotional effectiveness in trade plans.</li><li>
Document post-initiative learnings and share best practices to strengthen category execution capabilities across teams.</li></ul>
Qualifications:
<ul><li>8-10 years of FMCG experience in Sales, Category Management, or Trade Marketing, with<br>
exposure to E-Commerce and/or AFH.</li><li>
Strong commercial awareness and understanding of channel economics, shopper behavior, and event-based execution.</li><li>
Advanced analytical and problem-solving skills with proficiency in EPOS, Nielsen, Power BI, and digital commerce dashboards.</li><li>
Demonstrated functional expertise and a proven track record of delivering results in complex multi-channel environments.</li><li>
Strong verbal and written communication skills with the ability to lead discussions and influence across all levels.</li><li>
Excellent relationship building and collaboration skills, with internal stakeholders (Sales, RGM, Marketing) and external partners (Retailers, Platforms, Distributors.)</li><li>
Project management capability-able to lead cross functional teams, build critical paths, and deliver initiatives on time.</li><li>
Strong organizational ability to manage a high workload, multiple priorities, and deliver consistent outcomes.</li><li>
Experience in event-based commercial planning (e.g. Ramadan, formula 1, World Cup).</li><li>
Fluent in English and Arabic with excellent presentation and facilitation skills.</li><li>
Strong interpersonal and leadership skills, able to motivate and develop teams while maintaining collaborative collaborative relationship across functions.</li><li>
Results-driven and strategically minded, demonstrating integrity, sound judgment, and discipline planning in execution.</li></ul></div>

Category Excellence & Customer Development OT Senior Manager

Asfour Crystal International

<p><b>Asfour Crystal international</b> is looking for a <b>Trade &amp; Marketin</b>g <b>Lead</b> to join our team and play a key role in driving brand visibility, trade activation, and market growth across local and international markets.</p><p><b>Key Responsibilities:</b></p><p>- Develop and execute trade marketing plans aligned with sales targets and retail strategy.</p><p>- Support distributors, agents, and retail partners with POS materials and in-store activations.</p><p>- Manage and execute digital marketing activities across social media, website, email campaigns, and paid media.</p><p>- Plan and manage brand participation in exhibitions, trade shows, and corporate events (local &amp; international).</p><p>- Support international markets with localized marketing materials and product launches.</p><p>- Ensure consistent brand identity across all offline and online touchpoints.Monitor campaign performance, analyze results, and prepare reports and insights.</p><p>- Work closely with sales teams, agencies, and external partners.</p><p><b>Qualifications &amp; Experience: </b></p><p>- Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</p><p>- 5&ndash;8+ years of experience in marketing, with strong exposure to trade marketing and digital marketing.</p><p>- Proven experience managing events, exhibitions, or brand activations.</p><p>- Experience working with international markets, distributors, or regional agents.</p><p>- Strong project management and coordination skills.</p><p>- Excellent communication and presentation skills.</p><p>- Fluent in English (Arabic is a strong advantage).</p><p><b>Key Skills &amp; Competencies</b></p><p>- Trade Marketing &amp; Retail Activation</p><p>- Digital Marketing &amp; Performance Tracking</p><p>- Event &amp; Exhibition Management</p><p>- International Market Coordination</p><p>- Budget Management</p><p>- Strong Analytical &amp; Reporting Skills</p><p>- Ability to work cross-functionally with sales, retail, and external partners</p><p>If you&rsquo;re passionate about building brands, driving market impact, and working in a dynamic environment, we&rsquo;d love to hear from you. Please apply or send your CV to <b>recruitment@asfourcrystal.com</b></p><p>Job Type: Full-time</p>

Trade & Marketing lead

The Coca-Cola Company

<div><div><div><div><div><div><div><div>Egypt (Cairo)
</div></div></div></div><div><div><div>Marketing
</div></div></div><div><div><div>On-site
</div></div></div><div><div><div>Experienced Professionals
</div></div></div></div></div></div><p></p><div><div><div><div><div><p><b>ABOUT YOUR NEW JOB</b></p><p>
The Commercial Policy Manager will be responsible for developing and implementing the Commercial Policy across Fragmented Trade channels (Retail, Wholesalers, Distributors, etc.) in cross-functional environment. The scope covers the following: (a) design, implement and support execution of contractual discounts and (b) continuous improvement of Promo ROI.</p><p>
The Fragmented Trade Commercial Policy Manager will report directly to the Trade Investment Optimization (TIO) Manager and will be responsible for partnering with Senior leaders and functions heads to develop end-to-end Commercial Policy strategies across Fragmented channels based on RGM principles, including promo strategy. All the actions should be oriented to achieve the following KPI's targets: volume, transactions, NSR per unit case, single serve mix, value share and profitability.
</p><p><b>ABOUT YOUR NEW JOB RESPONSIBILITIES</b></p><p><b>
Commercial Policy Development &amp; Execution:
</b></p><ul><li>Identify and prioritize key value drivers per Fragmented Trade channel and address them through relevant terms and conditions.</li><li>
Embed performance and conditional buckets (where possible) to optimize conditional discount and improve discount productivity</li><li>
Coordinate preparation of plans &amp; targets related to Commercial Policy with Sales, Marketing and Finance team</li><li>
Train Sales and Finance teams in all elements of the Commercial Policy and ensure full understanding of the requirements, accountabilities and targets for their roles
</li><li>Monitor, track and report execution of agreed Commercial Policy plans with proposal of actions for their improvements</li><li>
Continuously explore opportunities to improve Commercial policy end-to-end process &amp; tools
</li><li>Closely collaborate with various stakeholders from Group Commercial, Marketing, Sales, Finance &amp; Supply Chain in the process of Commercial policy creation and delivery</li></ul><p><b>
Promotions Management:</b></p><ul><li>
Develop and execute discount effectiveness methodology (ROI and volume uplift)</li><li>
Review the discount policy (types, process, approvals, analysis, decisions, etc.)</li><li>
Ensure the right incentives per channel (promo, investments, margin, campaigns, etc.)</li><li>
Continuously monitor and evaluate promotional tactics, programs and strategy.
</li><li>Analyze promotion performance across brands, products, regions for improvements.
</li></ul><p>Support consolidation and sharing of best practices regarding promotion pricing (promotional guidelines)</p><p><b>
ARE THESE YOUR SECERET INGRIDIENTS</b></p><p></p><ul><li>
University Degree in business or other discipline (e.g., mathematics, economics, marketing) that requires extensive quantitative knowledge.</li><li>
+8 years of professional experience preferably in FMCGs, with Familiarity with consumer goods landscape, traders and overall market dynamics: trade marketing, discounts management, marketing, field sales or sales support, and/or finance.</li><li>
Project Management mindset: ability to lead cross functional teams.
</li><li>Communication skills &ndash; advanced writing and communication skills, able to interact with and persuade individuals at senior levels.
</li><li>Analytical &amp; decision-making Skills &ndash; must be able to perform complicated performance and financial analyses and build decision or recommendations based on them.
</li><li>Computer skills &ndash; familiarity with computers and advanced knowledge of Microsoft Excel and PowerPoint required.
</li><li>Commercial policy &amp; discount policy management experiences are a plus.</li></ul><p><b>
HOW WE WILL SUPPORT YOU</b></p><ul>
<li>You will have a buddy who will introduce you to the business, your daily routines during your onboarding period.</li>
<li>International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.</li>
<li>4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.</li>
<li>Competitive remuneration and social package</li>
</ul><p></p><p><b>ABOUT YOUR NEW TEAM</b></p><p>
We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.</p><p>
We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.</p><p>
 We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds, and education. We are willing to take a risk on the people we believe in, even if they do not have the perfect experience. We have faith in what every person can be.
</p><p>And although we have so much to be proud of, we always stay humble. We believe the real magic happens &ndash; for us and for you &ndash; when we OPEN UP.&quot;</p><p>
At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.</p><br>
</div></div></div></div></div><div><div><div><h3 class="jobSectionHeader"><b>Benefits
</b></h3></div></div><div><div><div><div><div>Development opportunities</div>
</div></div><div><div><div>Equal opportunity employer</div>
</div></div><div><div><div>Flexible Time</div>
</div></div><div><div><div>Free product quota</div>
</div></div><div><div><div>Work with iconic brands</div>
</div></div><div><div><div>Supportive team</div></div></div></div></div></div></div>

Commercial Policy Manager

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