user acquisition specialist

Finz.io

Finz Games is seeking a Marketing Analyst to join our marketing team. In this role, you will drive performance marketing efforts focusing on user acquisitionand app store optimization to enhance player growth, engagement, and retention. You will craft data-driven marketing strategies that elevate our brand presence and deliver measurable results.Qualifications:<ul><li>Bachelor's degree in Marketing, Advertising &amp; PR, Communication, or a related field.</li><li>1-3 years of experience in performance marketing, preferably within the gaming industry.</li></ul>Requirements:<ul><li>Strong expertise in User Acquisition strategies</li><li>Deep understanding of App Store Optimization best practices</li><li>Proficiency in data interpretation to analyse campaign performance, identify trends, and derive actionable insights.</li><li>Hands-on experience with marketing analytics tools .</li><li>Strong project management skills to handle multiple campaigns and deliverables while meeting deadlines.</li><li>Ability to collaborate effectively with internal teams and external partners to align marketing objectives with business goals.</li></ul>Responsibilities:<ul><li>Plan and Execute User Acquisition Campaigns: Develop and manage multi-channel UA campaigns, ensuring data-driven decision-making to optimize player acquisition and maximize return on ad spend (ROAS).</li><li>Optimize App Store Presence: Implement ASO strategies to enhance app visibility and conversion rates through meticulous keyword research, creative asset optimization, and A/B testing.</li><li>Analyse and Report Performance: Monitor key performance indicators (KPIs) across all marketing efforts, generate comprehensive reports, and provide actionable recommendations for continuous improvement.</li><li>Research and Identify Growth Opportunities: Conduct competitive analysis and market research to identify new acquisition channels, audience segments, and emerging trends in the mobile gaming landscape.</li><li>Collaborate Cross-Functionally: Work with product, design, and analytics teams to align marketing strategies with product roadmaps, player behaviours, and creative storytelling.</li><li>Innovate and Optimize: Continuously refine marketing strategies using data-driven insights, experimenting with new formats, audiences, and creative approaches to enhance performance and engagement.</li></ul>Job Type: Full-timePay: From Rs70,000.00 per monthWork Location: In person

Marketing Analyst

Agave Games

<div>
 
 At Agave Games, we create games that reach and inspire millions of players around the world. We&rsquo;re a passionate, product-driven studio with a sharp focus on quality, creativity, and player satisfaction.
 
 
 
 
 
 We&rsquo;re looking for a
 
 Growth Specialist (New Grad)
 
 to join our expanding team and help us reach more players than ever. This is a unique opportunity to kickstart your career in mobile gaming and marketing, working alongside experienced marketers, data analysts, and creatives.
 
 
 
 
 
 You&rsquo;ll learn fast, experiment boldly, and play an active role in shaping the future of our games.
 
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Assist in launching and monitoring user acquisition campaigns across platforms like Meta, Google, and more
 </li>
 <li>
 Bring creative ideas to the table &mdash; from ad concepts to new channels worth testing
 </li>
 <li>
 Dive into performance data to uncover insights and spot trends
 </li>
 <li>
 Support predictive models and budget planning with accurate data inputs
 </li>
 <li>
 Partner with product and game teams to align marketing strategies with live ops and new releases
 </li>
 <li>
 Collaborate with creatives to test new ad concepts and messaging
 </li>
 <li>
 Stay curious and up to date with trends in growth marketing and mobile gaming
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 
 <ul>
 <li>
 New grad with a bachelor's degree
 </li>
 <li>
 A genuine passion for mobile games and how they grow
 </li>
 <li>
 Strong analytical thinking and curiosity for understanding data
 </li>
 <li>
 A self-starter with a creative mindset
 </li>
 <li>
 Clear communicator with a collaborative attitude
 </li>
 <li>
 Comfortable representing ideas and results to different teams
 </li>
 <li>
 Eagerness to learn, test, iterate, and grow in a fast-paced environment
 </li>
 </ul>
 
 
 
 
 
 Life at Agave Games
 
 
 
 
 
 <ul>
 <li>
 Private health insurance
 </li>
 <li>
 All-day meals and healthy snacks at the office, prepared by professional chefs
 </li>
 <li>
 Free access to the on-site gym to support a healthy lifestyle
 </li>
 <li>
 Relocation support is provided when needed
 </li>
 <li>
 Continuous learning and professional development opportunities
 </li>
 <li>
 Fun and inclusive team events and activities
 </li>
 <li>
 Centrally located office in Istanbul with easy access to public transportation
 </li>
 </ul>
 
 
</div>

Growth Specialist (New Grad)

Eulerity

<div>Eulerity is a leading AI-powered marketing platform designed to empower multi-location B2B brands to achieve unparalleled digital marketing success. We deliver sophisticated solutions that streamline campaign management, optimize performance, and drive measurable ROI, all powered by cutting-edge artificial intelligence. Join our dynamic team and play a pivotal role in shaping the future of B2B SaaS marketing.

We are seeking an energetic and results-driven Growth Marketing Associate to attract and nurture our local business prospects. This role is focused on guiding potential users through the entire buying journey, from initial interest to successful platform onboarding. You will be instrumental in driving user acquisition and activation through compelling email and text message sequences and automated marketing flows. This role requires a strong understanding of user journey optimization, a technical aptitude, and the ability to translate data into actionable insights to get users onto our platform.
<h3 class="jobSectionHeader">
Responsibilities</h3>
<ul><li>User Journey &amp; Nurturing Campaigns:</li>
<li><ul><li>Develop and execute targeted, data-driven drip marketing campaigns using email and text messages tailored to guide local business prospects through the onboarding funnel.</li>
<li>Utilize modern marketing automation platforms (like Klaviyo, Braze, etc.) to segment audiences, personalize communications, and nurture leads from interest to activation.</li>
<li>Create compelling, conversion-focused content and offers designed to engage prospects at the right point in their journey, similar to an e-commerce buying experience.</li>
<li>Analyze campaign performance metrics (e.g., open/click rates, conversion to onboarded user) and optimize for maximum ROI.</li>
</ul></li><li>User Acquisition &amp; Website Optimization:</li>
<li><ul><li>Assist in managing targeted advertising campaigns (e.g., LinkedIn, Paid Social, SEM) to attract and capture local business prospects.</li>
<li>Implement and manage Google Analytics 4 (GA4) to track website traffic, user behavior, and conversion funnels.</li>
<li>Generate reports and dashboards to provide insights into key performance indicators (KPIs) relevant to the user journey, such as time to conversion and lead source effectiveness.</li>
<li>Work with content teams to ensure landing pages and website content are optimized for user acquisition and SEO, attracting the correct local business audience.</li>
</ul></li><li>Marketing &amp; Workflow Automation:</li>
<li><ul><li>Serve as a key administrator for our marketing automation and CRM stack, ensuring seamless automation of the user journey.</li>
<li>Design and implement complex, multi-channel workflows (email, SMS, etc.) and automation rules to streamline the local business lead management and onboarding process.</li>
<li>Develop custom reports and dashboards to track key user activation metrics, such as sign-up to onboarding rate, pipeline velocity, and customer acquisition cost (CAC).</li>
<li>Integrate various marketing and sales tools using AI and workflow automation platforms (e.g., n8n, Lovable) to ensure seamless data flow and process efficiency.</li>
</ul></li></ul><h3 class="jobSectionHeader">Requirements</h3>
<ul><li>3-4 years of experience in growth marketing, ideally within an e-commerce, B2C, or B2SmallB SaaS company.</li>
<li>Proven experience building and managing automated user journeys, particularly with email and SMS/text message sequences.</li>
<li>Expert-level proficiency with modern marketing automation platforms (e.g., Klaviyo, Braze), with a focus on complex user nurture flows.</li>
<li>Familiarity with AI and workflow automation tools such as n8n or Lovable to integrate platforms and automate processes.</li>
<li>Strong understanding of user journey optimization, lead nurturing, and conversion rate optimization (CRO).</li>
<li>Proven experience with website analytics tools, particularly Google Analytics 4 (GA4), with a focus on funnel metrics.</li>
<li>Demonstrated success in managing and optimizing paid user acquisition campaigns (e.g., Paid Social, SEM, LinkedIn).</li>
<li>Excellent analytical, problem-solving, and communication skills, with a talent for writing compelling, conversion-focused copy for emails, texts, and ads.</li>
<li>Ability to thrive in a fast-paced, dynamic environment.</li>
<li>Strong technical aptitude and ability to learn complex software quickly.</li>
<li>Experience with CRM management.</li>
</ul><h3 class="jobSectionHeader">Benefits</h3>
<ul> <li>Comprehensive benefits</li>
<li><ul><li>Medical</li>
<li>Dental</li>
<li>Vision</li>
</ul></li><li>&#65039; Unlimited PTO</li>
<li> 401(k) with company match</li>
<li> Commuter Benefits</li>
</ul><h3 class="jobSectionHeader">Compensation</h3>

Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes benefits, perks and other opportunities at Eulerity. The expected total compensation range for this role is $80,000 - $95,000, commensurate with experience.</div>

Growth Marketing Associate

MK Smart Technologies

We are looking for a talented ASO &amp; Marketing Specialist with 1+ years of experience to join our team onsite.The ideal candidate must also be experienced in running Google Ads campaigns, including CPI (Cost Per Install) and tROAS (Target Return on Ad Spend) optimization.You will be responsible for improving app visibility, ranking, and downloads on the Google Play Store and Apple App Store through keyword research, creative optimization, performance analysis, and paid campaign strategies.Responsibilities:<ul><li>Optimize app titles, descriptions, keywords, and visuals (icons, screenshots, videos) for both stores.</li><li>Conduct keyword research and competitor analysis.</li><li>Monitor app performance, rankings, and ad campaign results regularly.</li><li>Create and manage Google Ads CPI and tROAS campaigns to increase app installs and revenue.</li><li>Work with the marketing and design teams to enhance store listings and creatives.</li><li>Stay updated with ASO and paid user acquisition trends on both platforms.</li><li>Assist in uploading and managing games on the Play Store and App Store.</li></ul>Requirements:<ul><li>Minimum 1 year of experience in ASO for mobile apps or games.</li><li>Proven experience managing Google Ads CPI and tROAS campaigns.</li><li>Strong understanding of Play Store and App Store optimization strategies.</li><li>Hands-on experience with ASO tools (e.g., AppTweak, Sensor Tower, Mobile Action, etc.).</li><li>Strong analytical and communication skills.</li><li>Self-motivated, detail-oriented, and able to work independently.</li></ul>Job Details:<ul><li>Job Type: Full-time (Onsite)</li><li>Timings: 9:00 AM &ndash; 6:00 PM</li><li>Location: Rawalpindi</li><li>WhatsApp: +92 340 8618145</li></ul>Job Types: Full-time, Contract, Internship Contract length: 12 monthsPay: Rs40,000.00 - Rs75,000.00 per monthWork Location: In person

ASO & Marketing Specialist (Onsite – 1+ Year Experience)

Game District

Salary Bracket: 40 - 60k Location: MM Alam Road, Gulberg 3, Lahore Job Type: Full Time - On-siteKey Responsibilities:<ul><li>Assist in launching and managing paid marketing campaigns on platforms like Google Ads, Meta, Unity Ads, and other UA networks.</li><li>Monitor campaign performance daily, optimize for KPIs such as CPI, CTR, ROAS, and retention.</li><li>Support A/B testing for ad creatives, copy, and targeting strategies.</li><li>Conduct keyword research, competitor benchmarking, and trend analysis for app store listings.</li><li>Collaborate with designers and copywriters to improve app visuals, icons, screenshots, and descriptions.</li><li>Track app rankings and conversion rates to identify improvement opportunities.</li><li>Collect and analyze campaign data using tools like Firebase, Appsflyer, Data Studio, or Excel/Sheets.</li><li>Prepare performance reports and share insights with the marketing and product teams.</li><li>Contribute ideas to improve marketing performance and user acquisition strategies.</li><li>Work closely with creative, product, and analytics teams to align marketing goals with game performance.</li><li>Stay updated on the latest mobile marketing trends, ad networks, and platform policies.</li><li>Participate in brainstorming sessions for new campaign ideas and growth strategies.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Business, Commerce, Marketing, or a related field (preferred).</li><li>3 - 6 months of experience in digital marketing, ASO, or performance marketing &mdash; internship or project experience is a plus.</li><li>Basic understanding of paid user acquisition, ad platforms, and app analytics tools.</li><li>Strong analytical and problem-solving skills with attention to detail.</li><li>Proficiency in Excel/Google Sheets; basic data analysis or reporting experience is an advantage.</li><li>A proactive learner with an interest in the gaming industry and player behavior.</li></ul>Job Types: Full-time, FresherPay: Rs40,000.00 - Rs60,000.00 per monthApplication Question(s):<ul><li>What is your Current Salary?</li><li>What is your Expected Salary?</li><li>Have you completed your degree or when are you expecting to graduate?</li><li>What was your degree and specialization?</li></ul>Work Location: In person

Marketing Intern

Zynga

<div>
 
 Level Up Your Career with Zynga!
 
 
 
 At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times&mdash;connecting players in 175+ countries through fun, strategy, and a little friendly competition.
 
 
 From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille&trade;, Words With Friends&trade;, Zynga Poker&trade;, Game of Thrones Slots Casino&trade;, Wizard of Oz Slots&trade;, Hit it Rich! Slots&trade;, Wonka Slots&trade;, Top Eleven&trade;, Toon Blast&trade;, Empires &amp; Puzzles&trade;, Merge Dragons!&trade;, CSR Racing&trade;, Harry Potter: Puzzles &amp; Spells&trade;, Match Factory&trade;, and Color Block Jam&trade;&mdash;plus many more!
 
 
 Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation&mdash;and where you can take your career to the next level.
 
 
 Join us and be part of the play!
 
 
 TBD
 
 
 
 Ready to shape how millions discover and engage with our games?
 
 
 
 If you're driven by performance, passionate about data, and eager to make an impact in the world of mobile gaming, we&rsquo;d love to meet you!
 
 
 We're looking for a
 
 Performance Marketing Specialist
 
 to join our team and scale our top titles across global markets. You'll play a key role in driving growth through strategic user acquisition, data-driven optimization, and creative testing.
 
 
 
 What Will You Do?
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize performance marketing campaigns across channels like Meta, Google, video networks, and mobile DSPs
 </li>
 <li>
 Help managing influencer marketing efforts and agency relationships
 </li>
 <li>
 Track key KPIs and leverage data to drive the growth of our games
 </li>
 <li>
 Partner with the creative team to brainstorm, test, and optimize high-performing ad creatives
 </li>
 <li>
 Collaborate with growth analysts to evaluate campaign impact and surface actionable insights
 </li>
 <li>
 Explore new UA channels and tactics to diversify and improve the marketing mix
 </li>
 <li>
 Conduct competitor research using mobile intelligence tools to spot trends and opportunities
 </li>
 <li>
 Stay up to date with mobile industry trends and emerging marketing technologies
 
 
 </li>
 </ul>
 
 What Do You Need?
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Engineering, or a related field
 </li>
 <li>
 2+ years of hands-on performance marketing experience (ideally in mobile apps or gaming)
 </li>
 <li>
 Strong analytical mindset; comfortable working with campaign data and turning insights into strategy
 </li>
 <li>
 Proficient in using BI tools (e.g. Tableau, Power BI) to extract insights from complex data sets.
 </li>
 <li>
 Hands-on experience with leading ASO platforms (e.g. AppTweak, Sensor Tower, Mobile Action) for optimizing metadata, identifying growth opportunities, and analyzing competitor strategies.
 </li>
 <li>
 Prior experience working with major social platforms (e.g. Google, Meta) and ad networks (e.g. AppLovin, Unity) is required.
 </li>
 <li>
 Experience with retargeting/re-marketing is a strong plus
 </li>
 <li>
 Excellent communication skills in English (both written and spoken)
 
 
 </li>
 </ul>
 
 Who Are We?
 
 
 
 <ul>
 <li>
 A proud Zynga studio based in Istanbul
 </li>
 <li>
 Creators of the most popular card and board games in Turkey and the US
 </li>
 <li>
 A team fueled by collaboration, passion, and curiosity
 </li>
 <li>
 Always pushing the limits of creativity, performance, and fun
 
 
 </li>
 </ul>
 We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic &ndash; not an individual&rsquo;s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
 
 
 As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
 
 
 Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga&rsquo;s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
</div>

Performance Marketing Specialist

iyzico

<div>
 
 
 iyzico
 
 
 
 iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.
 
 
 
 
 
 Through iyzico Buyer Protection, consumers&rsquo; concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.
 
 
 
 
 
 iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.
 
 
 
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Support the development and optimization of growth strategies to enhance the customer experience throughout the entire lifecycle.
 </li>
 <li>
 Assist in managing targeted campaigns from start to finish, identifying relevant customer segments and crafting campaign plans with specific objectives across various groups.
 </li>
 <li>
 Contribute to the creation and execution of data-driven strategies that support user acquisition, engagement, and retention goals.
 </li>
 <li>
 Track key metrics and KPIs, providing actionable insights on campaign performance to leadership for informed decision-making.
 </li>
 <li>
 Monitor campaign results and assist with A/B testing to fine-tune communication channels and improve effectiveness.
 </li>
 <li>
 Stay updated on market trends and competitor activity, helping identify new growth opportunities and ensure competitive advantage.
 </li>
 <li>
 Analyze customer journeys and collaborate on developing insights to improve conversion rates and overall customer satisfaction.
 </li>
 <li>
 Work with Product, Brand, and Business teams to identify growth opportunities at every customer touchpoint.
 </li>
 <li>
 Collaborate with the product team to improve onboarding processes and enhance retention strategies, focusing on increasing feature adoption and minimizing churn.
 </li>
 <li>
 Support the creation of an integrated marketing plan, ensuring a seamless flow to achieve profitable growth outcomes.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor's degree in related fields,
 </li>
 <li>
 
 
 Long-term internship / 1 year of experience
 
 
 in campaign management, customer base &amp; revenue growth, customer retention management,
 </li>
 <li>
 Ability to use marketing automation tools such as
 
 D-engage
 
 ,
 
 Braze
 
 , or
 
 Euromessage
 
 , etc.
 </li>
 <li>
 Proven collaboration and clear communication skills within cross-functional teams,
 </li>
 <li>
 An analytical mindset and methodical approach,
 </li>
 <li>
 Attention to detail and the ability to effectively multitask,
 </li>
 <li>
 Demonstrated success in creating, managing, and scaling multi-channel growth initiatives,
 </li>
 <li>
 Exceptional problem-solving skills and an ability to develop creative solutions,
 </li>
 <li>
 Fluency in English, both written and spoken,
 </li>
 <li>
 Ability to adapt to changing circumstances and ability to learn &amp; develop new skills &amp; ideas,
 </li>
 <li>
 Teamwork-oriented, self-motivated, and open-minded.
 </li>
 <li>
 
 SQL knowledge is a big plus.
 
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 A culture of continuous development: conferences, in-house events to stay up-to-date on current trends and technology. (Everyone&rsquo;s encouraged to get on the stage and share expertise with teammates and the community)
 </li>
 <li>
 Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
 </li>
 <li>
 Freedom under responsibility is our common mindset. That&rsquo;s how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
 </li>
 <li>
 An iyzicoMate is assigned to help you with anything you may need on your onboarding
 </li>
 <li>
 A detailed orientation program designed for you to fully grasp the iyzico culture
 </li>
 <li>
 Meal &amp; Internet Allowance
 </li>
 <li>
 Transportation Allowance
 </li>
 <li>
 A gift voucher to meet tech needs and an ergonomic workspace at home
 </li>
 <li>
 Macbook (and monitor if needed)
 </li>
 <li>
 Employee support program: free psychological counseling, legal advice, financial advice etc.
 </li>
 <li>
 Private health insurance
 </li>
 <li>
 1 day birthday leave
 </li>
 </ul>
</div>

Growth Marketing Assistant

Search 10000+ User acquisition specialist jobs near you this November. New roles added regularly across leading industries. Apply today.