Segment & Growth Manager

Job Brief:

To drive the customer acquisition, engagement, and lifetime value for the BNPL B2C business by developing and executing data-led growth strategies. This role is responsible for segmenting the customer base, optimizing the user journey, and managing multi-channel marketing campaigns to maximize market share, revenue, and customer loyalty within targeted consumer segments.

Job Responsibilities:

• Develop the annual business plans for the Partnership section ensuring alignment to the function’s strategic plan.
• Contribute to the formulation and implementation of the strategy in line with EMKAN’ vision, mission and Business Focus Areas.
• Report on the progress of activities against the annual business plans, opportunities, challenges and issues faced, mitigations taken, etc. as required, to facilitate informed decision-making.
• Build high levels of trust and understanding with internal and external stakeholders to promote full compliance with industry regulations and promote broader understanding of EMKAN interests and practices.
• Manage employee performance and development by assigning individual performance targets and development objectives at least on an annual basis.
• Direct and supervise the activities and work of subordinates by providing formal and informal feedback regularly and on a timely basis, to ensure that all work is carried out in an efficient manner and in accordance with set individual targets.
• Recommend an optimum organization structure for the section, in coordination with the Human Resources department, to ensure efficient and effective workflow of operational processes and optimal utilization of resources.
• Collaborate with Human Resources department in development of business unit’s manpower plan to ensure timely and best-of-class delivery of tasks.
• Prepare and recommend the department’s budget in alignment to the respective annual business plan.
• Oversee costs and activities are monitored on a regular basis highlighting any relevant opportunities and issues, to facilitate appropriate decision-making in line with changing priorities.
• Manage the implementation and contribute towards the development of departmental policies, system, processes, procedures and controls covering all areas of the function so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service in a consistent manner.
• Manage the continuous improvement of existing policies, processes and procedures to drive incremental benefits through efficiencies and better insights and analysis.
• Maintain the confidentiality of information that they have access to or came across during their employment at EMKAN.

Qualification and Experience:

• Bachelor’s degree in Marketing, Business, MIS, or a related field. A Master's degree is a plus.
• 5+ years of experience in growth marketing, performance marketing, or digital strategy, preferably within FinTech, E-commerce, or a fast-paced B2C technology environment.
• Proven track record of developing and executing successful growth strategies that have driven significant user acquisition and revenue growth.
• Experience in managing and mentoring a team of marketing specialists.