Segment Management Specialist / Assistant Manager / Manager

Purpose of the Role:

Segment Management oversees all customer segments of the bank, including Retail, SME, and Commercial. Its primary goal is to maximize customer satisfaction, profitability, and engagement by defining, analyzing, and strategically managing these segments. This role involves understanding customer behaviors, generating data-driven insights, and shaping product, service, and marketing strategies accordingly.

Key Responsibilities:

• Analyze customer data to identify segments based on demographics, behaviors, needs, and preferences.
• Develop and implement strategies to grow, retain, winback and optimize key customers.
• Collaborate with product teams to design segment-specific banking products and services.
• Evaluate and design new banking models in collaboration with relevant marketing divisions to enhance customer satisfaction and bank efficiency.
• Work closely with the Campaign Management team to design and evaluate targeted campaigns for customers.
• Track and analyze the performance of segments using KPIs such as profitability, engagement, and churn rates.
• Provide regular reports and insights to senior management on segment performance.
• Collaborate with other teams, including Marketing, Sales, and Analytical CRM, to ensure a unified approach to segment management.
• Work with IT and data teams to improve data collection and segmentation models.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities for segment growth.
• Maintain the Bank’s Product and Service Fee Tariff in compliance with regulations and coordinate Customer Regulatory Disclosure Processes.

Qualifications:

• Bachelor’s degree in Business Administration, Economics, Econometrics, Statistics, Engineering, or a related field (Master’s degree is a plus).
• Minimum of 2 years of experience in banking, segment management, marketing, or related fields.
• Proficiency in data analysis tools (SQL, Excel, Power BI) is preferred.
• Knowledge of customer segmentation, data analytics, and project management is an advantage.
• Strong understanding of banking products and customer behaviors.
• Excellent analytical thinking, problem-solving, and strategic decision-making skills.
• Strong communication, presentation, and collaboration abilities.
• Team-oriented, detail-focused, and proactive working attitude.