Designation: Senior Analyst
Level: L2
Experience: 3 to 7 years
Location: Chennai
Job Description:
We are looking for a Senior Data Analyst with strong exposure towards Google Analytics domain to join our growing analytics team.
Responsibilities:
Implement tracking using Google Analytics to capture rich information about user behaviour on our websites.
- Develop tagging and an attribution methodology to capture the channels through which our products acquire prospective new users and website traffic.
- Use tools like Adjust to complement Google Analytics and bring visibility to user journeys that cross between app and web.
- Analyze customer conversion across the website & app and identify opportunities to improve and optimize the journey.
- QA tagging and tracking to ensure reliable datasets.
- Collaborate with the Data Engineering team to set up automated pipelines for reporting KPIs and populating self-service dashboards.
- Administrate our tracking tools e.g. configuration, account access management, user training to facilitate self-serve access.
- Communicate effectively to a mixture of technical and non-technical stakeholders of varying seniority. Tell a story with the data and ensure key points and recommendations are understood.
Skills:
Mandatory Skillsets- 3+ years’ experience working with Google Analytics.
- Degree educated in a Mathematics/Economics related degree or significant applied experience in a commercial environment.
- Advanced technical knowledge of Google Analytics, Google Tag Manager, and web/app tracking.
- Able to deconstruct and solve problems, to investigate drivers and figure out why things happen, and being able to “tell the story” when interpreting and presenting actionable data insights.
- Excellent eye for detail and ability to ensure accurate and objective analysis is undertaken.
- Have a “Can do” attitude, team player, eager to learn, contribute and share knowledge.
- Good to have Skill Sets
- Knowledge of payments, e-commerce, and gambling markets desirable with understanding of customer and merchant needs in these segments.
- SQL coding skills
- Experience working with Adjust and/or Amplitude.
- Experience working with Snowflake.
- Knowledge of JavaScript and HTML.