Senior Analyst (Media Buying / Planning)

Senior Media Analyst, Buying
The Sasha Group LLC
New York, NY

Forged in the formative years of VaynerMedia, Sasha serves ambitious leaders with a growth mindset. We've taken our combined decades of experience working on F500 brands in all sectors and right-sized it for today's growing brands. Whether through brand strategy and identity, marketing playbooks, or execution across the digital media landscape, we help build businesses that last.

General Qualifications:

• You have experience with both new technology and social platforms
• You thrive in a dynamic, fast-paced, high-energy environment
• You are detail-oriented and organized
• You want to work with clients to impact their business and think of innovative solutions, not just answer a brief
• You are driven and hungry for success, and always want to learn more
• You are a team player and enjoy collaboration

What You'll Do:

• Oversee Media Analysts, providing leadership, mentorship, vision and technical expertise.
• Monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
• Collaborate with Media Managers/Directors to create and present sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
• Partner with media leads and internal client service teams to manage, nurture and develop client relationships.
• Develop and deliver client-facing campaign reports to showcase performance, new business opportunities, and storytelling: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are highlighted.
• Manage ad technology vendors needed to execute specific campaign work.
• Maintain relationships with platform reps and identify the best strategies and tactics across channels for our clients. Also work with those platform reps to identify and pursue relevant beta/alpha opportunities
• Collaborate across disciplines to craft best-in-class, holistic digital media strategies rooted in driving tangible business outcomes for large brands.

What You've Got:

• 2-3 years agency experience as a Media Buyer (Activation, Investment)
• Successful experience working within a collaborative team dynamic
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros
• Experience across buying/biddable platforms in any of the following:
• • Social: Facebook/Instagram TikTok, Snapchat, Pinterest, LinkedIn, X
  • Google: YouTube, Search (Bing is a nice plus), Display, Shopping
• Any Additional Experience in the following a plus: Amazon (AMS, Amazon DSP, AMG), Instacart, Walmart Connect, DOOH, any other e-retailer channels
• Experience working with analytics, attribution and measurement systems. Including but not limited to:
• • Google Analytics
  • MOAT/IAS/Double Verify
  • Nielsen/Millward Brown/Oracle Measurement
• An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates.
• You live for today's digital & mobile consumer, driven, and hungry to succeed and always looking to learn more.
• Have the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.