Senior Analyst - SEO

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team

The Enterprise SEO Team ensures that Lowe’s digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, metadata, and technical elements while conducting ongoing competitive analysis.

Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com.

I. Job Summary:

The primary purpose of the Sr. Analyst – SEO, executing content optimization strategies, and executing cutting-edge automation initiatives to enhance the efficiency and effectiveness of our digital site operations. He/she will be responsible for optimizing our online presence, improving search engine rankings, and driving organic traffic. Additionally, he/she will play a key role in tracking performance metrics, analyzing data, and ensuring efficient execution of SEO initiatives. He/She is responsible for executing efficient processes, identifying the best tools/technology available within and outside the Organization and implementing best practices to maximize team productivity. He/She will work with different stakeholders across Enterprise Item Content, IT, Marketing and other segments of Digital Commerce Operations to gain alignment on planned initiatives.

II. Roles & Responsibilities:

Core Responsibilities:

• Analyze industry trends, user behavior, and competitive landscape to identify best practices and drive continuous
• improvement.
• Conduct keyword research and analysis to identify opportunities for SEO improvements.
• Optimize website content, meta tags, and other on-page SEO elements with tools like SemRush, SEOclarity, Search
• Console and web crawling tools.
• Monitor and analyze website traffic, rankings, and user behavior using tools like Google/ Adobe Analytics.
• Collaborate with cross-functional teams to align SEO efforts with overall business goals.
• Stay up-to-date with industry trends and algorithm changes.
• Provide insights, datasets, reporting dashboards and competitive intelligence to the assigned area for WBR and MBR
• Responsible for pulling, aggregating data to support enterprise initiatives from a digital perspective
• Define metrics, quantitative and qualitative measurement strategies and drive content and web analytics and
• benchmarking initiaitves. Partner with cross-functional teams to leverage third-party and internal tools for deriving
• customer experience insights to improve site content.
• Identify opportunities for efficiency and productivity improvement through a mix of automation, product and process
• improvements
• Study customer behavior to determine improvement opportunities
• Build reports using data tools like Google/ Adobe Analytics or similar web analytics tools

III. Years of Experience:

• 4+ years of work experience in Analytics and SEO • 3+ years of Online/ Retail experience

IV. Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelors Degree (B.Tech Preferred)

V. Skill Set Required

Primary Skills (must have)

• Data Analysis - analytical, problem-solving skills
• Experience in 3 or more search optimization tools like SemRush, SEOclarity, Search Console and web crawling tools.
• Adobe Analytics/ Google Analytics · Fullstory or similar tools
• Hotjar or similar tools
• Ability to handle dynamic environment
• Time-management and organization skills
• Strong execution skills and able to drive operational excellence
• Verbal, written and technical communication skills enabling presentation of concepts and ideas
• Proficient with MS Office Suite (Word, Excel, PowerPoint, and Outlook)
• A positive attitude and extreme attention to detail

Secondary Skills (desired)

• JIRA workflow management skills – reporting, dashboard, analysis, data extraction basis JQL query
• Content Management System

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe’s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act’s privacy provisions.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.