Senior Analyst - US Merchant Growth Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe.

How will you make an impact in this role?

This position sits on the U.S. Merchant Marketing team and provides an exciting opportunity to strengthen marketing skills, gain external partner management experience, and work with highly collaborative teams across USMM and other business units. The Senior Analyst will play a key role in developing multi-channel go-to-market strategies, leading campaign execution, and implementing innovative ideas into new and existing projects to drive incremental performance that will help reach USMM goals.

Responsibilities:

• Monitor, report and analyze campaign results, providing recommendations to enhance future campaigns.
• Manage development, execution and reporting of key Enterprise-wide campaigns and go-to-market strategies with a focus on email marketing.
• Own approval requests from key stakeholders to ensure messaging, value, and priorities are unified across USMM, Legal, Brand, and more.
• Manage the Growth Marketing team budget, meeting all hurdles and commitment deadlines.
• Stay up to date on external trends and identify opportunities to strengthen our campaigns through new Test & Learn opportunities.

Minimum Qualifications:

• Bachelor’s Degree or equivalent experience and 2-3 years industry relevant digital marketing or digital agency experience
• Strong understanding of marketing tactics and performance metrics, especially email marketing; familiar with implementing campaigns across channels
• Detail oriented project management skills and knowledge of approval and compliance processes
• Strong written and verbal communications skills, with a knack for distilling down complex ideas into customer-friendly language.
• Campaign execution experience (email, media) a plus.
• Strong team player and collaborator who enjoys learning new skills and can adapt changing tasks/processes

Preferred Qualifications:

• Budget management experience a plus

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.