Senior Assistant Brand Manager

Founded in 1996 and operating under Lactalis Group, the world’s largest dairy company since 2015, Lactalis Türkiye is the leading milk and dairy products producer in its sector, with five production facilities and 5,000 tons per day milk processing capacity.

Lactalis Türkiye brings consumers İçim, Président, Masterini, and Ice Break products. The company’s journey began with the production of UHT milk, yoghurt, feta and kashar cheeses, and today continues with a portfolio of over 300 product varieties ranging from uf feta cheese and crusted yoghurt to desserts and kefir.

With its motto “Look at the Bright Side of Life,” İçim holds a leading position in Turkey’s branded dairy products market.

We are currently looking for a Senior Assistant Brand Manager to join our team in İstanbul (Maltepe).

Qualification

• University degree in Business Administration, Marketing or any related Engineering majors,
• Minimum 2 years of brand management experience and ability to work in a cross-functional and fast-paced FMCG environment,
• Basic understanding of commercial dynamics and channel differences (Modern Trade, Traditional Trade, Discount),
• Experience in working with external agencies and multiple stakeholders,
• Consumer-centric mindset with the ability to translate insights into actionable initiatives.
• Strong reporting and presentation skills,
• Proficiency in using MS Office Applications,
• Excellent oral and written communication skills in English,

Job Description

• Supporting the Brand Manager in growing and building brand equity,
• Development and execution of the on-going strategy,
• Taking active role in new product development process -from concept to launch by forming effective partnerships across teams,
• Identifying the opportunities/threats in the market by doing research about market,client and consumer.