MARKETING MANAGER

Position: Marketing Manager

Location: İstanbul / Kavacik

Working Model: Hybrid

Role to work with: Senior Marketing Manager

Sanipak has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.

What do we expect from our new team member?

Develop and execute strategic brand plans
Build long-term brand and innovation strategies
Manage brand budgets and forecasting processes
Oversee the profit and loss (P&L) responsibility of assigned brands
Track and report brand performance metrics
Generate creative solutions and growth strategies to drive brand expansion
Collaborate with Market Research teams on research and data analysis; leverage consumer and market insights to support brand growth
Work closely with Digital Marketing teams on social media strategies and digital advertising initiatives
Coordinate cross-functionally with Production, R&D, Finance, Trade Marketing, and Market Research teams
Lead, coach, and support the development of direct-report brand team members

What kind of teammate are we looking for?

Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, or a related field
Minimum 8 years of experience in brand management and marketing
Preferably experienced in the FMCG sector
Proven experience in team management
Hands-on experience owning full brand responsibility and developing and executing effective marketing strategies
Strong background in budget management and P&L ownership
Advanced level of English proficiency
Results-driven mindset with a focus on achieving targets and continuous improvement
Excellent communication, presentation, and interpersonal skills
Ability to work effectively across functions and teams
Strong organizational and project management capabilities
Strong analytical thinking and data analysis skills

What do we offer you?

At Eczacıbaşı, you can steadily improve your personal, professional, and technical competencies by participating in training programs that support you and your career.
You will have access to opportunities for rotation among more than 50 companies and global experience in over 120 international markets.
Vacation time at Eczacıbaşı is calculated according to seniority based on your total work experience. Your bring your seniority with you.
We will always recognize your success through different reward methods.
You can take advantage of location-independent or hybrid work opportunities through different work models suitable to the nature of your job, and you can determine your own work schedule with flexible work hours . We offer technology and ergonomic support packages to Eczacıbaşı employees who work remotely full-time.
As a new parent working at Eczacıbaşı, you are privileged. Eczacıbaşı employees who are mothers are provided with monthly nursery support ; Eczacıbaşı employees who are fathers are entitled to a 3-week paternity leave .
People who savor culture and art are here! Thanks to the Eczacıbaşı Group’s founding sponsorship of Istanbul Modern , Turkey's first modern and contemporary art museum, you can visit the museum for free. Additionally, thanks to Eczacıbaşı Group’s founding sponsorship of Istanbul Foundation for Culture and Arts (İKSV), you can also enjoy the privilege and discounts of İKSV’s Lale Card to all İKSV events.
You can participate in Eczacıbaşı’s volunteering activities , every one of which prioritizes social benefit, and get involved in projects that create social impact.
We are committed to ensuring equal opportunity of employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status or seniority.