Senior Associate, Account-based Marketing

About Plum

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.

Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.

Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

About the Role

As a Senior ABM Associate, you'll play a key role in driving new business by identifying, engaging, and qualifying high-value accounts. Using data-driven insights, Salesforce reports, and outbound prospecting techniques, you'll help build a strong pipeline and support the sales team's growth.

Role Responsibilities

• Account Research & Targeting - Conduct in-depth research to identify target accounts and key decision-makers.

  • Use Salesforce and other tools to analyze account data and prioritize outreach efforts.
  • Build ROI models to showcase the value of Plum's solutions to high-potential accounts.

• Outbound Prospecting & Engagement - Engage with senior leaders through calls, emails, and LinkedIn to generate new business.

  • Tailor your outreach strategy to meet the unique needs of each target account.
  • Run effective campaigns targeting CXOs, VPs, and other senior stakeholders to drive qualified opportunities.

• Collaboration & Strategy Alignment - Work closely with Sales and Marketing teams to align outreach strategies and create impactful campaigns.

  • Ensure smooth handover of qualified leads to the sales team, maintaining clear communication.
  • Share insights and feedback to continuously improve sales and marketing efforts.

• Tracking & Reporting - Use Salesforce and sales engagement tools to track performance and analyze results.

  • Regularly review outreach efforts, conversion rates, and pipeline quality to refine strategies.

Role Requirements

• 3-5 years of B2B marketing/sales development experience, with a strong background in outbound prospecting or ABM.

• Strong cold calling, emailing, and social selling skills, especially with C-level executives.

• Proficiency in Salesforce, CRM tools, and sales engagement platforms.

• Solid understanding of ABM strategies and the ability to engage senior decision-makers effectively.

• Excellent collaboration and communication skills with cross-functional teams.

• Experience using tools like LinkedIn Sales Navigator, Outreach.io, and Lusha.