Senior Associate Brand Marketing - Luxury homeware division

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

Senior Brand Marketing Associate – Homeware Division

As Senior Brand Marketing Associate you will lead the planning and execution of brand activations and retail marketing initiatives across the Homeware Division, supporting key maisons including Tanagra, Baccarat, Christofle, Daum, and Bernardaud across regional markets.

The role is primarily focused on end-to-end event and activation execution, ensuring seamless delivery of brand experiences across stores, malls, and partner locations. This position acts as a central coordinator between internal teams, external partners, and retail stakeholders to bring marketing concepts to life while maintaining luxury brand standards and operational excellence.

What you will be doing

Events & Brand Activations (Lead Responsibility)

• Lead the end-to-end execution of brand events and activations across regional markets

• Develop event concepts aligned with brand objectives and commercial priorities

• Manage project timelines, budgets, suppliers, and operational planning

• Coordinate agency partners where applicable, or manage activations independently when required

• Oversee all event phases including:

  • Pre-event planning and communication

  • On-ground execution, guest and stakeholder management

  • Post-event reporting, recap, and performance evaluation

• Ensure consistency with brand guidelines and luxury experience standards

Store Animations & Retail Activations

• Plan and execute in-store animations, seasonal activations, and commercial initiatives

• Work closely with retail and VM teams to drive store traffic and client engagement

• Ensure smooth operational rollout across multiple locations and markets

• Support implementation of campaign launches within retail environments

Trade Marketing & Commercial Initiatives

• Coordinate trade offers, promotional activations, and retail-driven marketing initiatives

• Align activation calendars with commercial and sales priorities

• Ensure communication and execution consistency across markets and stores

• Track activation performance and support reporting on results

Mall Management & External Stakeholder Communication

• Act as main point of contact with mall marketing teams for activations and campaigns

• Manage submission of marketing plans, permits, visuals, and required documentation

• Coordinate promotional opportunities and mall-led marketing initiatives

• Ensure deadlines and compliance requirements are met across locations

Cross-Functional Coordination

• Collaborate closely with Brand Marketing, PR, VM, Retail, CRM, and Digital teams

• Align internal stakeholders throughout planning and execution phases

• Coordinate external suppliers, production partners, and agencies

• Ensure clear communication flow before, during, and after activations

Operational Excellence & Reporting

• Manage budgets, purchase orders, and supplier follow-ups related to activations

• Maintain detailed activation calendars and execution trackers

• Prepare post-event reports including performance insights and learnings

• Identify opportunities to optimize execution efficiency and impact

What you need to succeed

• Bachelor’s degree in marketing, Business, or related field

• 3–5 years of experience in brand marketing, events, or retail marketing

• Proven experience managing events and activations end-to-end

• Experience working across multiple brands or markets preferred

• Luxury retail or lifestyle industry experience is highly desirable

• Fluent English and Arabic speaking preferred

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.