Senior Associate - Digital Marketing

What You'll Be Doing

• Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar.
• Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate, etc.) across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
• Create a tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establish KPIs.
• Manage the marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS, etc.) to meet established performance uplift expectations.
• Develop, conduct, and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic-driving (high relevancy) ads (managing both copywriting and visuals), and execute continuous improvement initiatives.
• Conduct deep-dive analytics on multiple datasets to identify opportunities and draft strategic proposals to improve performance (e.g., customer journey review), and swiftly execute approved suggestions.
• Work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth.
• Manage the e-marketing budget and optimize it on a daily basis to meet online business targets.
• Manage relationships with external digital marketing agencies.
• Adapt and optimize creatives and conversion points.
• Analyze and report on results using Google Analytics and other internal platforms. br> br>What You ll Need To Succeed