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Senior Associate - Digital Marketing

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What You'll Be Doing

  • Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar.
  • Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate, etc.) across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
  • Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
  • Create a tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establish KPIs.
  • Manage the marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS, etc.) to meet established performance uplift expectations.
  • Develop, conduct, and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic-driving (high relevancy) ads (managing both copywriting and visuals), and execute continuous improvement initiatives.
  • Conduct deep-dive analytics on multiple datasets to identify opportunities and draft strategic proposals to improve performance (e.g., customer journey review), and swiftly execute approved suggestions.
  • Work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth.
  • Manage the e-marketing budget and optimize it on a daily basis to meet online business targets.
  • Manage relationships with external digital marketing agencies.
  • Adapt and optimize creatives and conversion points.
  • Analyze and report on results using Google Analytics and other internal platforms. br> br>What You ll Need To Succeed

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