Senior Brand Manager

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly , Evony , and Goodcare in personal healthcare; Bingo , Gleen , Test , and Has in home care; Papia , Familia , Teno , and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10.000 people across its operations.

Hayat operates 21 production facilities in 8 countries , including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

We are currently seeking a talented “Senior Brand Manager” to join our dynamic “Marketing Department” team. Based in “ TR, Istanbul ” this role will contribute to transformative projects under the Consumer Group.

If you want to be part of a diverse and vibrant community where your ideas can shape the future of the FMCG industry and your contributions can create a lasting global impact, then Hayat is waiting for you!

QUALIFICATIONS

• University degree in related departments (Preferably Business Administration, Economics, Marketing, Industrial Engineering)
• Minimum 6 years of experience in relevant role (especially in FMCG sector),
• Knowledgeable about marketing (budget management, product and market,consumer behaviour),
• Analytical skills and creative mindset,
• Fluency in English, both written and spoken,
• No military obligation for male candidates.

JOB DESCRIPTION

• Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets,
• Preparing media plan, annual marketing budget and the growth target of the category,
• Developing annual category and brand plans guide portfolio priorities to deliver company business objectives,
• Managing market and consumer research, analyzing the outputs for the related category, turn in to action plan,
• Preparing and executing all channel-based launch & re-launch programs and in-store display activities - POS materials for the related category,
• Preparing other necessary analysis and reports for the needs of department,
• Managing cross-functional teams.

What We Offer You

• Private Health Insurance
• Employee Shuttle Service
• Meal Voucher / Canteen
• Monthly Employee Support Package (Assortment of Hayat Products or Food Package)
• Monthly Internet Allowence
• Baby Diaper Support (For Children Up to 4 Years Old) and Diaper Support for 1st Degree Relatives of Employees)
• 3 Days of Administrative Paid Leave Per Year
• Heating and Eid Allowance Once a Year

Award & Recognition Programs

• FLEX: Flexible Benefits Program
• Wezone: Rewards and Recognition Program
• Seniority Award Support
• Heltia: Employee Assistance Program

At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, age or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.

Get to know us

Please visit us at the following addresses for any information you need:

https://www.hayat.com/en-tr/

https://www.instagram.com/hayatkimya/

Clarification Text for Employee Candidate : https://www.hayat.com/aydinlatma-metni/aydinlatma-metni.htm

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