Senior Brand Manager

Job Title: Brand Manager

Job Summary:

We are looking for a strategic and creative Brand Manager for our brand development initiatives and drive brand awareness, engagement, and loyalty. The ideal candidate will have a strong background in brand strategy, consumer insights, and marketing communication, ensuring a consistent and compelling brand presence across all channels.

Key Responsibilities:

• Develop and execute comprehensive brand strategies that align with business goals and market trends.
• Oversee brand positioning, messaging, and identity to ensure consistency across all marketing channels.
• Conduct market research and consumer insights analysis to identify opportunities for brand growth.
• Lead the development of integrated marketing campaigns that enhance brand awareness and engagement.
• Collaborate with cross-functional teams including design, content, PR, and digital marketing to execute brand initiatives.
• Manage brand partnerships, sponsorships, and influencer collaborations to expand brand reach.
• Oversee product launches, ensuring alignment with brand vision and target audience expectations.
• Monitor brand performance metrics and provide data-driven recommendations for optimization.
• Ensure brand consistency across all customer touchpoints, including digital, print, and experiential marketing.
• Stay up-to-date with industry trends, competitor activities, and emerging brand-building techniques.

Requirements:

• Proven experience as a Brand Manager or a similar role in a fast-paced environment.
• Strong understanding of branding principles, market positioning, and consumer psychology.
• Experience in developing and executing successful brand campaigns.
• Excellent communication and storytelling skills with the ability to craft compelling brand narratives.
• Strong analytical skills and experience in measuring brand performance.
• Ability to work collaboratively across multiple departments and lead creative teams.
• Hands-on experience in digital marketing, social media, and content marketing.
• Experience in managing budgets and optimizing marketing spend.
• Familiarity with branding tools, analytics software, and market research methodologies.

Preferred Qualifications:

• Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field.
• Experience in FMCG, eCommerce, technology, or lifestyle brands.
• Knowledge of international branding strategies and multi-market brand management.
• Experience with rebranding initiatives and brand evolution projects.
• Strong network of industry contacts, including media, influencers, and agencies.