1440 Foods is a sports and active nutrition company on a mission to help energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® nutrition bars; and Body Fortress® high efficacy protein powders; MET-Rx® high-performance meal replacements; and FitCrunch® delicious high protein snacks. Join our fun, fast-paced company to be a part of growing 1440 Foods into the future!
Position Overview:
The Senior Brand Manager will lead the development and execution of high-impact initiatives across our portfolio, with a focus on building powerful, full-funnel marketing campaigns to launch new products and support our existing portfolio.
This role will lead integrated marketing efforts across digital, retail, and experiential channels. The ideal candidate combines a consumer-first mindset with strong cross-functional leadership, commercial acumen, and a passion for building brands in a high-growth environment. If you thrive in an entrepreneurial environment and want to make a significant impact, we would love to talk to you.
Job Responsibilities:
- Develop and execute brand strategies and annual operating plans that drive revenue, market share, and profitability growth.
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Drive large-scale, integrated marketing campaigns across digital, social, shopper, retail media, and in-person activations that generate measurable brand and business growth.
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Champion brand consistency and creative excellence across packaging, advertising, and content; lead design development in partnership with agencies and internal teams.
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Optimize product presence across both the retail and digital shelf using design thinking and shopper behavior insights.
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Lead the development and execution of shopper marketing programs in partnership with sales and customer teams, tailored to major retail accounts (e.g., mass, club, Amazon).
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Use consumer insights, syndicated data (IRI, Nielsen), and marketplace trends to inform innovation pipelines and campaign strategy.
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Collaborate with Sales, R&D, Supply Chain, Finance, and Creative to ensure alignment and operational execution.
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Manage brand budgets and P&Ls with a focus on ROI, efficiency, and long-term brand equity.
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Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
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7-9 years of experience in brand management, marketing, or innovation within the CPG, food, or wellness industries.
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Proven success leading and executing large, integrated marketing campaigns across retail, digital, and social platforms.
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Hands-on experience developing and executing shopper marketing programs with major national retailers.
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Strong background in driving business growth through full-funnel marketing tactics and consumer engagement strategies.
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Familiarity with creative and design processes, including packaging development, visual brand identity, and content production.
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Highly collaborative, with experience leading cross-functional teams and aligning stakeholders at all levels.
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Excellent analytical skills and fluency in syndicated data tools such as IRI or Nielsen.
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Strong communication, presentation, and project management skills; proficiency in PowerPoint and Excel.
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Comfortable in a fast-paced, entrepreneurial environment with a strong sense of ownership and accountability.
Salary for the Senior Brand Manager starts at $170,000.
- Opportunity to lead a critical function in a growing mid-size CPG company.
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Collaborative and entrepreneurial work culture.
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Competitive compensation and benefits package.
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Career development and growth opportunities.
If you are a strategic thinker with a passion for category management and a track record of success in the CPG industry, we invite you to apply and join our team!