Senior Brand Manager

About the Role

The Brand Manager is responsible for leading the strategic direction, development, and execution of brand initiatives to strengthen market position and drive business growth. This role requires a data-driven and creative professional who can lead cross-functional teams, manage large-scale campaigns, and ensure consistent brand messaging across all touchpoints.

Key Responsibilities

• Develop and implement brand strategies aligned with overall business goals.
• Lead the planning and execution of 360° marketing campaigns (digital, offline, influencer, PR, etc.).
• Conduct market research and competitive analysis to identify trends, opportunities, and potential risks.
• Manage brand budgets, track ROI, and optimize spending for maximum efficiency.
• Oversee the creation of content and visuals to ensure brand consistency across all channels.
• Collaborate with Product, Sales, and Creative teams to ensure brand alignment in all activities.
• Monitor brand performance metrics and prepare regular reports and insights for senior leadership.
• Drive innovation in brand storytelling and customer engagement.
• Manage agency relationships and evaluate performance of external partners.
• Mentor and guide junior brand or marketing team members.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
• 5–8 years of experience in brand management, marketing strategy, or related roles.
• Proven experience in managing integrated marketing campaigns and brand positioning.
• Strong analytical skills with experience in market research and performance measurement.
• Excellent communication, leadership, and project management skills.
• Ability to think strategically and execute tactically under tight deadlines.
• Familiarity with digital marketing platforms, analytics tools, and CRM systems.