Senior Brand Manager

Job Requirements:

• Develop and execute integrated marketing strategies to drive brand growth and market share.
• Lead 360° campaigns (TV, Digital, OOH, Print, Radio) aligned with business goals.
• Manage marketing budgets, ensuring ROI-driven execution.
• Lead digital marketing strategy (SEO/SEM, paid media, influencer marketing, analytics).
• Collaborate with global and regional teams for campaign alignment.
• Strengthen brand positioning through PR, sponsorships, and CSR initiatives.
• Support product launches and go-to-market planning with the sales team.
• Manage relationships with media and creative agencies.
• Coach and mentor marketing executives to enhance performance.
• Develop marketing reports and analytics dashboards.

Essential Technical Skills:

• Strong knowledge of digital marketing tools and platforms (Google Ads, Meta Business Manager, SEO/SEM tools, Google Analytics, etc.).
• Experience working with media and creative agencies.
• Familiarity with e-commerce marketing strategies and performance-based campaigns.
• Leadership & management skills.
• Strategic & analytical thinking.
• Experience in managing media operations and marketing events.
• Proficiency in budgeting, forecasting, and ROI analysis.
• Ability to develop and deliver on an Integrated Marketing Plan.

Qualification & Experience:

• MBA/BBA in marketing or a related field.
• 10 to 15 Years of experience. Minimum 5 to 6 years in a managerial/leadership marketing role.
• Proven experience managing integrated 360° marketing campaigns across traditional and digital channels.
• Industry experience in consumer electronics, FMCG, telecom, or a similar fast-paced sector is highly

preferred.

Location: Lahore

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Marketing: 10 years (Required)
• Brand Manager: 4 years (Required)

Location:

• Lahore (Required)

Work Location: In person