Senior Brand Manager

We are seeking an experienced and strategic Senior Brand Manager to join our dynamic marketing team.
RESPONSIBILITIES

•  Lead, coach, and develop a team of junior managers to ensure high performance and alignment with business goals.
• Drive and execute strategic initiatives to grow core categories and strengthen brand equity.
• Manage and evolve brand architecture across private label portfolios, ensuring consistency and clear positioning.
• Develop compelling brand messaging and storytelling that resonates with target audiences.
• Oversee the launch and expansion of private label brands across food and non-food categories.
• Plan and execute integrated marketing campaigns across digital, social, in-store, and offline channels.
• Utilize data and tools (Excel, Power BI) to generate insights and support data-driven decisions.
• Collaborate with internal stakeholders and manage external agencies for effective execution.
• Track and analyze key KPIs (sales growth, store traffic, private label share, AOV) and drive performance improvements.
• Monitor market trends, consumer behavior, and competitors to identify opportunities and risks.
• Drive innovation through new product development and continuous enhancements based on insights. 
  
  
  

REQUIREMENTS

•  Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7–10 years of experience in FMCG or retail, with a focus on brand management and/or trade marketing.
• Strong understanding of brand architecture, brand building, and brand management principles.
• Proven experience in developing and executing successful brand strategies and marketing plans.
• Hands-on experience in product development, packaging, and product lifecycle management.
• Solid knowledge of consumer insights, market research, and digital marketing best practices.
• Strong analytical skills with proficiency in Excel, Power BI, and reporting tools.
• Ability to analyze data, build forecasts, manage budgets, and evaluate ROI.
• Strong leadership skills with experience managing teams and cross-functional collaboration.
• Strategic mindset with the ability to drive long-term planning and business growth.