Senior Brand Manager, Bomb Pop

Wells Enterprises is looking for a strategic & action-oriented Senior Brand Manager to lead Bomb Pop into its next era of growth. Reporting to the Refreshment Category Director, you will be responsible for the strategic leadership & day-to-day management of the Bomb Pop business. This role requires a self-starter with entrepreneurial skills, effectively running the Bomb Pop business in full – from long term strategy to shorter term results. A great candidate is someone who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Responsibilities Include:

• Brand Vision & Strategy: Develop, collaborate, and implement brand strategies that grow Bomb Pop’s presence in frozen desserts.
• New Product Development: Partner with product managers, Innovation partners, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Holistic General Management: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Marketing Campaigns & Activation: Lead a non-traditional integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Sales, Retail, and E-Com Partnership: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• Performance Tracking & Forecasting: Measure and analyze key performance indicators, leveraging findings to adjust strategies and monthly forecasts to meet annual business objectives.
• Team Leadership: Lead & coach a team of (1) Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.

• Bachelor’s degree required; MBA preferred.
• 5-7 years of relevant experience in brand management, marketing, or related CPG roles. Preferably in the food & beverage industry.
• Strong understanding of brand building & delivering on consumer needs.
• Proven ability to execute successful marketing campaigns and product launches.
• Demonstrated analytical skills and experience in turning complex data sets into actionable insights.
• Strong leadership & communication skills, as well as the ability to influence and inspire.
• Interest or understanding of the health-conscious food industry, with a passion for developing food that consumers can feel good about.

Bomb Pop is an iconic, nationally loved brand that strives to contribute positively to lives of our young consumers (and their parents) with every decision we make. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to ‘be real’ while working together to achieve our common goals. If this sounds like an environment you’ll thrive in, we look forward to hearing from you!

The base pay range for this position is $128,501 to $179,902 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis