Senior Brand & Marketing Strategist, Digital Services

Senior Brand & Marketing Strategist, Digital Services

Location: Karachi
Type: Full-Time
Experience: 4+ Years

The Role

This is a senior strategic role responsible for shaping and maintaining CodeLabs’ brand, market positioning, and overall narrative.

CodeLabs is a services-led digital organization. Our value is expressed through expertise, delivery quality, and long-term client trust. This role ensures that our brand, messaging, and marketing assets consistently reflect that value and support business growth.

You will work closely with leadership, sales, and delivery teams to define how the company is presented to the market and how our services are positioned to prospective clients.

Key Responsibilities

• Define and manage company-wide brand positioning and messaging.
• Translate service offerings and capabilities into clear, differentiated market narratives.
• Oversee thought leadership, case studies, website content, and sales messaging.
• Align marketing strategy with sales and leadership to support enterprise and mid-market deals.
• Monitor competitive landscape and market trends to maintain relevance and differentiation.

Required Experience and Skills

• 4+ years of experience in brand strategy, marketing, or communications, preferably within digital services, consulting, or technology firms.
• Demonstrated experience in building and evolving company brands.
• Strong written and verbal communication skills with a strategic mindset.
• Ability to operate at both strategic and execution levels when required.
• Experience with modern marketing platforms, analytics tools, and CRM systems.
• Comfort working in a senior, accountable role with direct exposure to leadership.

Performance Measures

• Consistency and clarity of brand messaging across channels.
• Effectiveness of marketing assets in supporting sales conversations.
• Quality of inbound inquiries and market engagement.
• Contribution to long-term brand equity and company reputation.

Why CodeLabs

CodeLabs prioritizes substance over visibility and long-term credibility over short-term attention. This role plays a central part in how the company is positioned and perceived in the market.

Job Type: Full-time

Ability to commute/relocate:

• Karachi: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 4 years (Required)

Work Location: In person