Senior Brand Officer

Role Purpose:

To support the department in Managing company brand consistency across all corporate collateral. In addition, he/she are responsible to ensure the company remains at the front of developments in marketing.

Key Accountabilities

Marketing Management

• Own and develop the products and services that owns by the brand.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Marketing communication management through traditional media and out-of-home in product placements.
• In-charge of marketing collaterals design.
• Align the company around the brand’s direction, choices and tactics.
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Liaise and coordinate with various external agencies, such as creative agency, for all marketing campaigns and collaterals.
• Branding campaign/promotion tracking and tabulation.
• Assist in developing new revenue sources and create maximum targeted brand exposure through participation in trade shows, corporate events, exhibits, sponsorships and other promotional activities.

Policies and Procedures

• Ensure the company remains at the forefront of developments in marketing.
• Build department process for communication, manage daily tasks and status, and develop advertising campaigns.
• Sustain and elevate brand image and brand guidelines.
• Work create and manage integrated marketing strategies.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Oversee and managing creative activities.
• Manage brand consistency across all corporate collateral.
• Review and edit existing materials for marketing effectiveness, and adherence to brand guidelines.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Ensure Marketing Department complies with flynas policies and processes, practices and systems, and maintain flynas high standard of work and work ethic.