Senior Brand Strategist

Role Description: We are seeking an insightful, creative thinker for our Activation(BTL) vertical. You will be part of a tribe that has urge and ability to deliver winning ideas for clients. A strategic planner is a bridge between client & servicing team who takes a problem at hand and develops brilliant insights. They make simplicity from complexity & order from chaos. Strategic planning beings the second a brief/client walks in the door.

At Impact Communications, Strategic Planner primarily role is to develop a growth road map that shapes & energies our client’s brand. They are code-breakers, market navigators, and story generators. In this role, you will be involved in all aspects of brand strategy including analyzing the brand’s data and market trends, listening to and perhaps shaping market research, providing input into brand strategy, participating in developing brand positioning and identity, helping to stage inspiring workshops to solve brand challenges.

Responsibilities:

·Researching & Gathering data to develop well-informed strategic plans for clients

·Responsible for devising the brand activation strategy for clients across industries.

·Build thorough understanding of client’s brand, business, customers and competitive landscape and provide strategic guidance in building “Go-To-Marketing” strategies.

·Preparing presentations as per client’s guidelines.

Requirements:

·Bachelor’s degree required, preferably within the field of sociology, anthropology, advertising, marketing or another related field.

· Minimum 4 years of experience in a Strategy department/communications environment specializing in strategic insight generation. Past experience into events/activation/advertising industry a plus.

·Basic understanding of strategic and creative development process, including positioning statements, creative briefs and advertising concepts

Job Types: Full-time, Permanent

Benefits:

• Provident Fund

Experience:

• BTL: 6 years (Preferred)

Work Location: In person