Senior Brand Strategist

Industry: Digital Marketing Agency
Company: Ocreateo
Location: Karachi | Full-time

Role Overview

Ocreateo is looking for a Senior Brand Strategist who can think big, think global, and build powerful brand strategies for local and international clients. This role is for someone who blends creativity, insight, and strategic thinking to shape brands, guide campaigns, and influence long-term growth.

You will work closely with leadership, creative, and digital teams to craft strategies that stand out in competitive global markets.

Key Responsibilities

• Develop end-to-end brand and digital marketing strategies for high-value and international clients.
• Lead brand positioning, messaging frameworks, tone of voice, and storytelling.
• Translate business goals into actionable creative and digital strategies across platforms.
• Conduct market research, audience analysis, and competitor benchmarking (local & global).
• Create strategic roadmaps for campaigns, launches, and long-term brand growth.
• Brief creative, content, media, and performance teams with clear strategic direction.
• Review creative output to ensure alignment with brand strategy and objectives.
• Present strategies confidently to senior stakeholders and international clients.
• Stay ahead of global marketing trends, consumer behavior, and digital innovations.

Required Skills & Experience

• 7+ years of experience in brand strategy, digital strategy, or strategic planning.
• Proven experience working with large, global, or international brands.
• Exceptional strategic thinking with a strong creative mindset.
• Deep understanding of digital ecosystems, branding, and integrated marketing.
• Strong presentation and storytelling skills.
• Ability to lead strategy discussions and influence decision-making.
• Experience in a digital, creative, or branding agency is highly preferred.

What We’re Looking For

• A big-picture thinker with attention to detail.
• Someone who can challenge ideas and elevate thinking across teams.
• Confident, articulate, and comfortable working with senior clients.
• Passionate about building brands that are meaningful, scalable, and future-ready.

Job Type: Full-time

Work Location: In person