Digital Marketing Specialist

About the Role
We’re looking for a creative and data-driven Digital Marketing Strategist to join our team someone who can plan, execute, and optimize content marketing and branding strategies that drive traffic, engagement, and conversions.
If you live and breathe SEO, content storytelling, and brand growth this role is for you.
Key Responsibilities

• Develop and execute comprehensive digital marketing strategies focused on content marketing, SEO, and branding.
• Create and manage content calendars, blog topics, and storytelling campaigns aligned with our brand tone.
• Collaborate with the design and development teams to ensure marketing campaigns are cohesive across all channels.
• Conduct keyword research, content gap analysis, and performance audits to enhance visibility.
• Plan and manage on-page and off-page SEO initiatives, including link-building strategies and execution.
• Oversee brand positioning, messaging, and digital identity across platforms.
• Monitor analytics, track KPIs, and report results with actionable insights.
• Stay up to date on industry trends, algorithms, and emerging marketing technologies.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of proven experience in digital marketing, focusing on content strategy, branding, and SEO.
• Strong understanding of Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools.
• Excellent communication and copywriting skills.
• Experience working with WordPress, HubSpot, or CMS platforms.
• Ability to collaborate across creative, technical, and management teams.
• Analytical mindset with a flair for creativity.

Nice-to-Have

• Experience with paid campaigns (Google Ads, Meta, or LinkedIn Ads).
• Familiarity with email marketing automation and CRM tools.
• Understanding of content funnels and inbound marketing frameworks.

Job Type: Full-time

Pay: Rs100,000.00 - Rs125,000.00 per month

Work Location: In person

Expected Start Date: 20/01/2026