We are seeking a highly experienced Google Ads & Google Merchant Center Specialist with proven expertise in Google Shopping Ads for the US marketplace, specifically within the leather jackets and fashion apparel niche. The ideal candidate must have strong, hands-on experience managing Google Merchant Center, ensuring policy compliance, and successfully handling Merchant Center reinstatements for Shopping Ads related to leather jackets.
This role is strictly for professionals who have worked in the same niche, same industry, and same market, with a track record of measurable success.
Key Responsibilities
- Create, manage, and optimize Google Shopping Ads campaigns for the US market
- Set up, manage, troubleshoot, and optimize Google Merchant Center accounts
- Ensure product feeds comply with Google Shopping & Merchant Center policies, especially for leather jackets
- Handle Google Merchant Center suspensions and reinstatements, specifically for Shopping Ads in the US marketplace
- Identify and resolve policy violations, misrepresentation issues, and feed errors
- Optimize product data feeds (titles, descriptions, attributes, GTINs, images, pricing)
- Monitor campaign performance (ROAS, CTR, CPA, conversions) and scale profitable campaigns
- Stay updated with Google Ads and Merchant Center policy changes impacting apparel and leather products
Required Experience & Skills
- Minimum 4–5 years of proven experience in Google Ads & Google Merchant Center
- Direct experience with Google Shopping Ads for leather jackets (mandatory)
- Strong knowledge of Google Merchant Center policies, especially US compliance requirements
- Proven experience with Google Merchant Center reinstatement for Shopping Ads
- Hands-on experience managing policy suspensions and account recovery
- Strong analytical, optimization, and reporting skills
- Ability to provide case studies or proof of past performance in the same niche and market
- Experience scaling Shopping Ads with strong ROAS in competitive US apparel markets
- Knowledge of custom labels, feed rules, and supplemental feeds
- Experience with eCommerce platforms like Shopify or WooCommerce
Job Type: Full-time
Work Location: In person