Senior Brand Strategist

Overview

We're looking for a Senior Brand Strategist (Earned & Owned) who thinks in ecosystems, not channels.

At Create, we believe the future of brand building isn't just what you say. It's where, how, and whether you're found at all.

Create Group is a Dubai-based strategic creative agency, awarded Campaign Middle East's Digital Agency and Independent Creative Agency of the Year in both 2024 and 2025, and named one of Adweek's fastest-growing creative agencies globally. We build brands that don't just reach audiences. They earn trust, own their space, and show up where it matters: in feeds, in search, in earned media, and increasingly, inside AI.

Responsibilities

• Lead strategic development across campaign and communications briefs, from problem definition and audience insight to narrative and channel approach
• Build cross-channel plans that connect social, content, PR, influencer, partnerships and thought leadership into a coherent brand story
• Shape audience and channel strategy using behavioural data, cultural signals and search intelligence, and keep it live as things shift
• Lead GEO and discoverability thinking, helping clients show up credibly across search engines, LLMs and public digital platforms
• Bring online reputation into planning: Reddit, Wikipedia, reviews, forums and the surfaces that quietly shape brand perception
• Translate data, performance signals and media narratives into sharp briefs that creative, social and influencer teams can actually run with
• Act as a trusted strategic partner to clients and contribute to the agency's evolving thinking around modern brand visibility

Qualifications

• Proven experience in brand and communications strategy, ideally from an agency environment
• Strong command of earned and owned channels and how they work together to build brand presence
• Genuine understanding of GEO, digital PR, and how AI-driven discovery is changing the visibility game
• The ability to connect audience data, search behaviour and cultural signals into clear strategic direction
• Confidence presenting to senior clients and collaborating across creative, social and digital teams
• Experience in online reputation environments, Wikipedia, Reddit, review platforms, is a strong plus

If you're a strategist who gets excited by the intersection of brand, search, culture and AI, we'd love to hear from you.