1. Purpose
Responsible for driving the branch revenues through effective sales process management for all products (DP, International, Retail, Cargo, E-Retail) and revenue enhancement via channel partners
2. Key Responsibilities
Financial
- Maximize branch revenue performance in terms of actual sales growth and profitability as against targeted numbers; Take appropriate steps to reduce deviations, if any
- Enhance profitability of all branch customers and key accounts on a periodic basis; Identify issues, if any, and develop plans to meet the set profitability targets
- Monitor and track product-wise yields on a periodic basis; Identify issues, if any, and develop plans to meet the set yield targets
Operational
- Ensure adherence to Standard Operating Procedures (SOPs) for the branch sales
- Maximize revenues for all products (DP, International, Retail, Cargo, E-Retail) in the branch through the effective sales strategies
- Implement sales and marketing plans for driving revenues, market share and profitability of all products in the branch
- Ensure adherence to the product pricing guidelines
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Maximize branch revenues through development of channel partners
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Enhance percentage collections as per the set logic remittance and DSO targets
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Ensure updation of prospects (potential clients) details in SAFFHIRE software package on a daily basis
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Timely communicate & coordinate with internal & external customers on service issues, if any
3. Key Result Areas and Key Performance Indicators
Key Performance Indicators
Growth in Branch Revenues
- % achievement on product-wise revenue and channel wise revenue targets in the branch (for all products)
- Achievement of yield targets (Yield / piece) for all products
- % increase in revenues from certain identified Industry Segments (e.g. Automotive, Life Sciences, etc.) / identified customers within the branch
Drive enhancement in revenues via channel partners in the Branch
- Revenue targets achieved as per plan through RSPs and other channel partners
Ensure timely collections for the Branch
- Account Receivables (% reduction in receivables in excess of 60 days, 90 days, 150 days)
Drive Sales capability, productivity and adherence to process
Ensure Effective Development of New Products
- Support in new Product Development and launch in Branch as per plan