Senior Business Development Specialist

Overview

Overview: The Senior Business Development Specialist is responsible for identifying new market opportunities, building an early-stage pipeline, and shaping market entry and growth strategies. This role plays a key part in expanding the organization's footprint by analyzing market dynamics, developing strategic partnerships, and supporting the conversion of opportunities into qualified leads. The position requires a proactive, commercially driven professional with strong market insight and relationship-building capabilities.

Key Responsibilities

• Identify and evaluate new market opportunities, including industries, segments, and geographic expansion areas
• Build and manage an early-stage opportunity pipeline, ensuring a steady flow of qualified leads
• Conduct market research, competitive analysis, and customer segmentation to inform business development strategies
• Define and execute market entry strategies, including go-to-market approaches and positioning
• Establish and develop strategic partnerships, alliances, and ecosystem relationships to support growth
• Engage with prospective clients to understand their needs and identify potential opportunities
• Collaborate with sales, presales, and marketing teams to transition opportunities into active pursuits
• Support the development of business cases, value propositions, and initial solution positioning
• Track market trends, customer demands, and competitor activities to refine strategies
• Maintain CRM systems with accurate pipeline data, forecasts, and activity tracking
• Represent the organization at industry events, networking forums, and client meetings

Qualifications

Education:

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field

Experience:

• 4-8 years of experience in business development, sales, market research, or related roles
• Proven experience in identifying and developing new business opportunities and partnerships
• Exposure to industries such as technology, consulting, digital solutions, or system integration is preferred
• Experience working in competitive and fast-paced environments

Skills & Competencies

• Familiarity with CRM tools (e.g., Salesforce, Dynamics)
• Strong proficiency in Microsoft Office (PowerPoint, Excel, Word)
• Understanding of go-to-market strategies and sales cycles
• Basic financial and business case analysis skills