Senior Buyer (Apparel, Mens Casuals)

We are seeking an experienced and trend-driven Senior Buyer – Men’s Casual Wear to lead product selection, range planning, and vendor negotiations for the category. We're looking for someone with experience developing private-label menswear ranges, strong commercial acumen, proven P&L management experience, and a keen eye for seasonal casual fashion and lifestyle trends in menswear.

Key Responsibilities:

Product Strategy & Range Planning

• Develop and execute the seasonal buying strategy for Men’s Casual Wear.
• Conduct trend research, competitive analysis, and consumer insights to build a compelling product range aligned with current lifestyle, streetwear, and smart-casual shifts.
• Partner with Design and Planning teams to ensure alignment with brand direction and assortment needs.

Financial & Business Management

• Own category-level P&L, ensuring revenue, margin, and sell-through targets are met.
• Monitor weekly performance, analyze KPIs, and take corrective actions to optimize sales and profitability.
• Manage Open-to-Buy (OTB) in collaboration with Planning teams.

Vendor Management & Negotiation

• Build strong relationships with vendors and suppliers across key sourcing markets relevant to men's woven, knitwear, denim, and casual categories.
• Negotiate costs, margins, payment terms, and delivery timelines to maximize profitability.
• Source new suppliers to drive product innovation, fabric development, and cost efficiency.

Product Development & Execution

• Oversee sampling, product development, and approvals in line with brand quality, fit, and construction standards.
• Ensure timely order placement, tracking, and shipment follow-ups.

Cross-Functional Collaboration

• Coordinate closely with Visual Merchandising (VM), Marketing, and Retail teams for seasonal launches, campaign activations, and promotions.
• Work with Quality Control (QC) teams to ensure product quality, durability, and compliance.