Senior Communications Officer (Tawam)

Job Description

Responsible for marketing of the group's, region's, and/or facility's objectives to the public and stakeholders. Is the communication authority for the company on the group's, region's, and/or facility's vision, mission and values. Coordinates marketing and communication goals across the business entities to ensure consistency in approach and tone.

Responsibilities

• Marketing activities
  • Plans, organizes, and coordinates: project related events, exhibitions, campaigns/event management; advertising; promotional activities; sponsorship; marketing materials and marketing research
  • Collaborates with senior management and all concerned staff on developing material, plans, etc for the launch and marketing of new services
  • Maintains a close awareness of best practice and industry standards in the different functional areas, and develops the department towards these benchmarks.
  • Oversees the development of and gathering of relevant market research and data to assist in rendering decision useful information in relation to marketing and communications strategies
  • Work closely with the MARCOM team on issuing RFPs for different services from external parties
  • Draft messages or scripts from senior executives for presentation to employees in written or spoken form
  • Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
• Communications activities
  • Plan and implement editorial calendar
  • Prepare and publish articles that describe our company and products
  • Write clean, concise, well-polished content
  • Research industry-related topics and identify gaps in our content
  • Ensure all content is up-to-date
  • Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
  • Determine sources for content creation (both internal and external)
• Brand development, promotion and protection
  • Manages the group's and/or facility's brand identity
  • Establishes, promotes and protect the brand integrity of the group, region, and/or facility
  • Ensures that all users of the SEHA and/or facility brands are monitored for compliance with brand use guidelines
  • Seeks opportunities to promote the brand
  • Reacts swiftly and decisively in cases where the brand is threatened or compromised
  • Oversees the implementation of the SEHA and/or facility logo in signage, stationary, promotional items, exhibitions, sponsorships and related marketing and communications activities
• Media Relations
  • Establishes relationships with media representatives in the UAE and GCC markets in accordance with SEHA Policies and Procedures
  • Oversees and coordinates responses to press inquiries, development of press releases about SEHA and/or facility activities, published plans, controversies and marketing efforts in collaboration with senior managements and schedules all interviews with media
  • Handles public relations activities, and submits for approval all external communications to the appropriate delegate in accordance with the SEHA CG Framework
• Event Management
  • Approves all sponsorship activities that use the SEHA and/or facility brands
  • Proposes exhibit schedule and participation levels as part of the budget process
  • Approves the budget and exhibit construction standards for exhibitions including all artwork and supporting graphics to SEHA standards
• Planning
  • Supports the creation, implementation, and delivery of the group's, region's and/or facilities' annual marketing strategies/plans
  • Other specific responsibilities of the role: Corresponding Activities performed by the role

Qualifications

• 4 - 6 years of experience required.
• The individual should have broad based experience in the healthcare field and understand the business impact of marketing and communications on brand identity.
• Knowledge of health sector in the UAE and GCC.
• Knowledge of the regulatory conditions and best channels for promoting health services in the UAE and GCC.
• Experience selecting and managing marketing and advertising agencies, print and media companies.
• Demonstrated understanding of customer and market dynamics and requirements.
• Evidence of strategic planning and the implementation of new processes and programs through data analysis and cost effective interactions.

Desired Qualifications

• Campaign analysis and ROI analysis