Senior Content & Ad Specialist

Backyard Studios is a dynamic Digital Marketing Agency with a real need to take over the world, one client at a time. We are looking for a highly motivated and experienced Content & Ad Specialist to join our energetic team. If you are enthusiastic about marketing, a proven expert in performance-based social media ads, and a master content writer, you’ll fit right in.

Your Content & Ad Focused Day-to-Day:

Your primary focus will be on high-impact social media advertising campaigns and creating compelling, on-brand content.

• Design and execute advanced paid social media ad campaigns (e.g., Facebook/Instagram Ads, LinkedIn Ads) with a focus on conversion and ROI.
• Develop, implement, and manage comprehensive content strategies across multiple platforms (social media, blogs, website, email).
• Write, edit, and proofread high-quality communications including persuasive ad copy, engaging social media posts, in-depth blog articles, website copy, and detailed case studies.
• Monitor, analyze, and measure the success and performance of all ad campaigns and content marketing efforts using key performance indicators (KPIs).
• Plan and execute targeted email marketing campaigns, ensuring strong messaging consistency.
• Monitor SEO and user engagement metrics, suggesting data-driven content optimization and ad targeting improvements.
• Stay up to date with the latest social media ad best practices, algorithms, and content marketing technologies.
• Collaborate closely with the design and client management teams.

What Gets You in the Door:

• 2+ years of hands-on experience managing high-budget, performance-based social media advertising campaigns (Facebook/Instagram Ads Manager mastery is a must).
• A strong portfolio demonstrating outstanding content writing and editing skills across various digital formats.
• Deep analytical skills with a proven track record of using data to optimize ad spend and content performance.
• Expert knowledge of major social platforms (Facebook, Instagram, LinkedIn, etc.) and their specific ad capabilities.
• Understanding of SEO and web traffic metrics.
• Able to collaborate effectively on projects and work independently.
• A master at problem-solving and a self-improvement guru.
• Bonus Points: WordPress backend experience or familiarity with the Adobe Creative Suite.

Location & Schedule:

• Longitude & Latitude: The forest of Garden Ridge, Texas (Not a remote position)
• Schedule: Monday - Friday, 8:00 am to 5:00 pm

#JoinTheFight - We need your skills to help our clients win!

Pay: $48,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Paid time off

Work Location: In person