Senior Content & Creative Manager (Marketing)

About Spear Education

Spear Education is the leader in dental continuing education, helping dental professionals achieve clinical excellence and elevate patient care. We create transformative educational experiences that inspire lifelong learning and professional growth.

We’re looking for a Senior Content & Creative Strategy Writer — a strategic storyteller who excels at writing for demand generation, optimizing for search, and crafting content that captures every stage of the customer journey.

The Mission

To create high-quality, audience-driven content across platforms that strengthens brand leadership, drives engagement, and delivers measurable marketing impact — while ensuring editorial excellence and consistency.

What You’ll Do

Drive Engagement and Growth

• Write and optimize newsletters, blogs, and campaigns that achieve top-tier open and click-through rates.
• Use A/B testing, analytics, and audience insights to refine messaging and performance.
• Increase time-on-page and engagement metrics for Spear Digest content.

Lead Content Strategy and Ideation

• Collaborate with internal stakeholders, faculty, and SMEs to source compelling stories.
• Identify content gaps and develop data-driven ideas that expand audience reach.

Deliver Editorial and Brand Excellence

• Ensure all content reflects Spear’s tone, quality standards, and clinical leadership.
• Maintain an editorial calendar aligned with marketing campaigns and seasonal priorities.
• Produce accurate, on-brand content that supports our position as the trusted authority in dental continuing education.

Optimize for SEO and Discoverability

• Apply best practices in keyword research, metadata, and linking strategies.
• Conduct content audits and repurpose evergreen materials to boost traffic and conversion.

Collaborate and Streamline

• Manage end-to-end content creation for digital channels, meeting all deadlines.
• Partner with designers and marketers to ensure cohesive, visually engaging assets.
• Introduce tools and templates to improve efficiency and collaboration.

Measure, Analyze, and Report

• Track and report performance data monthly with actionable insights.
• Use analytics to refine editorial strategy and demonstrate ROI through lead generation and conversions.

What You Bring

Core Skills & Experience

• 8+ years in content marketing, journalism, or digital communications.
• Proven success writing for demand generation, SEO, and customer engagement.
• Strong command of grammar, AP style, and persuasive storytelling.
• Proficiency with HubSpot, Google Analytics, WordPress, and similar tools.
• Experience writing for both B2B and B2C audiences.
• Experience in healthcare, dental, or professional education industries a plus.
• Ability to translate complex or clinical concepts into engaging, accessible content.
• Balance between creative flair and data-driven decision-making.
• Comfortable prioritizing multiple projects and adapting to shifting priorities.

Who You Are

A self-directed, detail-obsessed storyteller who thrives in a collaborative, creative environment. You balance big-picture strategy with flawless execution and love using content to move audiences — and metrics.

You bring integrity and curiosity to your work — and you know how to make every word count.

Why You’ll Love Working at Spear

• Collaborative, mission-driven marketing and editorial team.
• Opportunity to shape brand voice and influence company-wide content strategy.
• Work that makes a measurable impact on professional education and growth.

Equal Opportunity Employer
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