Senior Content Strategist (Personal branding)

★ Company's overview:

• The company is a fast-growing platform founded by a leading fashion entrepreneur, dedicated to empowering fashion professionals, startups, and creators. Through masterclasses, mentorship, and a thriving digital community, we help fashion preneur's scale their businesses and build powerful brand identities. A core focus of the company is enhancing the personal brand of our Founder/CEO, a recognized voice in the fashion business space.

★ Role Summary:

• We are seeking a creative and driven Content Strategist to lead the digital presence and personal brand growth of our Founder/CEO. This role combines storytelling, visual content planning, content repurposing, scripting, and real-time shoot execution. It is perfect for someone who thrives in a fast-paced, creative environment and understands the power of authentic content.

★ Key Responsibilities:

↬ Instagram Management

• Oversee the Founder/CEO’s official Instagram account – including content planning, scheduling, publishing, and engagement.

↬ Content Re-purposing:

• Revisit and transform previously published content (reels, videos, IGTVs) into fresh, engaging formats such as carousels, stories, and shorts.

↬ Research & Trend Analysis (Major Focus):

• Stay up to date with platform trends, industry developments, and content strategies that can enhance reach and positioning.

↬ Script Formation (Major Focus)

• Write compelling, on-brand scripts for short-form videos, thought-leadership content, interviews, and personal storytelling.

↬ Raw, Real-Time Shoot Coordination:

• Plan and execute on-the-go, real-time shoots of the Founder/CEO — capturing spontaneous moments, authentic voice, and behind-the-scenes stories.

↬ Video Editing Coordination:

• Liaise with editors to ensure timely delivery of high-quality, brand-aligned video content.

↬ Content Calendar & Marketing:

• Design and manage a consistent monthly content calendar that aligns with personal branding and business goals.

↬ Performance Analysis:

• Track content engagement and make data-backed decisions to refine strategy and grow digital impact.

★ Requirements:

• Bachelor's degree in Mass Communication, Digital Media, Fashion Marketing, or related field.
• 1–3 years of experience in content strategy, digital storytelling, or influencer/personal brand management.
• Excellent skills in content research, scripting, and narrative building.
• Familiarity with Instagram reels, captions, and engagement strategies.
• Basic video shooting & editing coordination experience.
• Highly organized, resourceful, and able to work in a dynamic and fast-paced environment.

★ Preferred Skills:

• Canva, CapCut, InShot, or similar reel editing tools
• Instagram Insights, Meta Business Suite
• Understanding of fashion, lifestyle, or entrepreneurial branding is a strong advantage.

★ Work Location:

• Vikhroli, (work from office only)
• Working Days: Monday To Saturday (6 days)
• Working Hours: 9:00 am - 6:00 pm

★ Salary:

• Based on experience and skill set
• (Performance-based incentives may apply)

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,280,000.00 per year

Benefits:

• Flexible schedule

Education:

• Bachelor's (Required)

Experience:

• Content strategy: 5 years (Required)

Work Location: In person