Senior Content Writer

We are looking for a strategic and detail driven Senior Content Writer to join our growing team. The ideal candidate is not just a writer but a content strategist, someone who understands how to create high-performing content that aligns with marketing goals, search intent, and audience needs.

Key Responsibilities:

• Craft high quality, engaging, and technically sound content for websites, blogs, social media, and email campaigns.
• Develop content pillars and clusters to build topical authority and strengthen SEO performance.
• Implement traditional SEO best practices and ensure semantic coverage around target keywords for maximum organic visibility.
• Conduct in depth research that goes beyond surface level sources using credible references, data, and insights to enrich content quality.
• Adapt tone, style, and structure according to the target audience and platform.
• Collaborate with the marketing team to align content strategy with brand positioning and campaign objectives.
• Perform thorough editing and proofreading to maintain clarity, accuracy, and brand consistency.
• Measure and optimize content performance based on analytics and audience engagement metrics.

Requirements:

• Proven experience in content writing or content strategy (preferably in a marketing or tech driven environment).
• A portfolio demonstrating expertise in long form, SEO optimized, and conversion focused content.
• Deep understanding of content marketing principles, keyword strategy, and search intent alignment.
• Experience developing content architectures using the pillar cluster model.
• Strong grasp of semantic SEO and the ability to ensure comprehensive topical coverage.
• Excellent command of grammar, structure, and storytelling techniques.
• Proficiency in keyword research, content optimization, and analytics tools
• Strong organizational and project management skills able to manage multiple deadlines efficiently.
• A passion for continuous learning, marketing psychology, and emerging content trends.

Job Type: Onsite
Shift: Morning
Location: Gulshan-e-Iqbal, Karachi.
Salary: Starting from 110k and above (depends on candidate's skillset and expertise)

Job Type: Full-time

Work Location: In person