Senior Content Writer

Content Strategy & Planning
Collaborate with SEO strategists, marketers, and stakeholders to plan and execute content roadmaps.
Conduct keyword research and competitor analysis to identify content gaps and opportunities.
Develop and maintain editorial calendars aligned with business goals and SEO objectives.
Content Creation
Write high-quality, original, and engaging content optimized for SEO (e.g., blog posts, landing pages, product descriptions, etc.).
Craft compelling headlines, meta titles/descriptions, and CTAs.
Ensure all content adheres to brand voice, style, and tone guidelines.
SEO Optimization
Implement on-page SEO techniques including keyword integration, internal linking, schema markup, and formatting.
Monitor and optimize existing content for improved search visibility and user experience.
Stay up-to-date with algorithm changes and adjust content strategies accordingly.
Performance Monitoring & Reporting
Track content performance using tools like Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
Report on KPIs such as traffic, keyword rankings, CTR, and engagement.
Use insights to refine content strategies and improve ROI.
Team Leadership & Collaboration
Mentor junior writers and provide editorial feedback.
Coordinate with design, development, and marketing teams to support integrated campaigns.
Contribute to training documentation and internal SEO content standards

Job Types: Full-time, Permanent

Benefits:
Paid sick time
Provident Fund

Education:
Bachelor's (Preferred)

Experience:
seo Content creation: 3 years (Required)

Work Location: In person

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person