Senior Content Writer

Job Title: Content Writer & Editor

Qualifications:

• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related field
• 1–4 years of experience as an SEO Content Writer / SEO Executive

Preferred (Good to Have):

• Experience in educational, real estate, or industrial sectors
• Knowledge of social media content and email marketing
• Understanding of Google Analytics and Search Console

Location: Adalaj, Gandhinagar, Gujarat
Employment Type: Full-Time
Department: Marketing / Digital Marketing / Corporate Communications
Reporting To: Vice President and Digital Marketing Manager / Head – Marketing

Job Summary

We are seeking a creative and SEO-driven Content Writer to develop high-quality, optimized content across our diverse business verticals, including Educational Institutions, Infrastructure Projects, and Industrial Manufacturing & Trading. The ideal candidate should be able to adapt writing styles for different audiences while ensuring strong search engine visibility and brand consistency.

Business Verticals Covered

• Education: International School, University, MBA College, Pharmacy College
• Infrastructure: Residential High-Rise & Real Estate Projects
• Manufacturing & Trading: Industrial and Modified Bitumen Products

Key Responsibilities:

Content Creation & Management:

• Create engaging, original, and SEO-optimized content for:
• Websites, landing pages, blogs, and articles
• Course pages, admissions content, and academic descriptions
• Real estate project profiles, brochures, and presentations
• Product descriptions, technical content, and industry articles
• Develop content aligned with each vertical’s brand tone and target audience

SEO Responsibilities:

• Perform keyword research and implement SEO best practices
• Optimize content for on-page SEO (headings, meta tags, internal linking)
• Improve organic rankings, traffic, and content visibility
• Coordinate with the SEO and web development teams for technical SEO support

Editing, Proofreading & Compliance:

• Edit and proofread content to ensure accuracy, clarity, and grammar
• Maintain factual accuracy, especially for educational and technical content
• Ensure compliance with brand guidelines and regulatory standards

Collaboration & Reporting:

• Coordinate with marketing, design, admissions, sales, and technical teams
• Update and refresh existing website content regularly
• Track content performance using SEO and analytics tools
• Prepare basic content and SEO performance reports

Required Skills & Competencies:

• Excellent written communication skills in English / Gujarati / Hindi
• Strong understanding of SEO content writing principles
• Ability to write for multiple industries and target audiences
• Knowledge of keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.)
• Familiarity with CMS platforms (WordPress preferred)
• Basic understanding of HTML and content formatting

Thanks & Regards

Vikas Solanki - HR Manager

0091-9714139447

hr@swarrnim.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹70,000.00 per month

Work Location: In person