Senior Content Writer

We are looking for a Senior Content Writer to produce high-quality written content across a multi-brand marketing portfolio. This is a focused writing role — your output will span long-form editorial, persuasive copy, campaign messaging, email, and ad copy across multiple brands, each with a distinct voice and audience.

KEY RESPONSIBILITIES
Content Writing

• Produce well-researched, long-form content — blog posts, articles, thought leadership pieces, and guides — across all brands in the portfolio
• Write in alignment with individual brand voice guidelines, adapting tone, style, and register for each brand without losing quality or consistency
• Develop content from briefs provided by the Head of Digital Marketing, delivering on time and to standard
• Manage revisions constructively, incorporating feedback without compromising editorial integrity
• Ensure factual accuracy, structural clarity, and readability in all published content

Copywriting

• Write persuasive, conversion-focused copy for campaigns, landing pages, product descriptions, and promotional materials
• Craft headlines, taglines, calls to action, and short-form copy for digital and print use
• Develop email copy — newsletters, drip sequences, and campaign mailers — that drives reader engagement and measurable action
• Produce social media captions and ad copy in line with platform-specific audience expectations
• Work with design and brand teams to ensure copy and visual elements are cohesive and purposeful

Content Operations

• Handle ad-hoc copy requests from clients and internal stakeholders within agreed turnaround times
• Maintain organised file management of all drafts, final versions, and approved content assets
• Contribute to building and maintaining a brand copy library — approved language, key phrases, and tone-of-voice guides
• Deliver assigned pieces on schedule without requiring repeated follow-up

QUALIFICATIONS & EXPERIENCE

• Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
• Experience: Minimum 3–5 years of professional content writing and copywriting experience
• Portfolio: A strong, varied portfolio demonstrating long-form editorial content, persuasive copy, and campaign writing
• Multi-brand: Demonstrated ability to write across multiple brand voices and industry categories
• Writing standard: Exceptional written English — grammatically precise, clearly structured, and consistently readable

Preferred

• Experience writing for B2B brands or professional services audiences
• Working knowledge of SEO writing principles — keyword integration, meta descriptions, and readability optimisation
• Experience producing email sequences, ad copy, or multi-channel campaign messaging
• Familiarity with content management or scheduling platforms
• Comfortable using AI writing tools as a productivity aid, with the judgment to know when not to

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person