Senior Content Writer and Strategist

Exp : 5+ years

Key Responsibilities

• Develop high-quality content to promote ProManage’s products and services across: Website, LinkedIn Paid and organic digital campaigns Marketing Collaterals
• Build and execute a content strategy aligned with the marketing funnel (awareness, consideration, conversion).
• Create thought leadership content to position ProManage for global markets.
• Drive inbound demand through blogs, whitepapers, case studies, landing pages, ad copies, and social media content.
• Collaborate with marketing, product, and growth teams to ensure consistent messaging.
• Plan, manage, and optimize content calendars.
• Track and analyze performance metrics such as:
• Website traffic
• LinkedIn growth
• Conversion rates across campaigns
• Optimize content for SEO and manage website content updates.
• Leverage AI tools to enhance content creation, research, and optimization.
• Support marketing operations with content assets for campaigns and launches.

Critical / Key Skills

• Excellent proficiency in English (written and verbal).
• Strong understanding of the marketing funnel.
• Proven ability to write about technology and SaaS products.
• Adept in all forms of writing:
• Long-form content
• Short-form content
• Social media
• Marketing and sales content
• Content planning and content strategy expertise.
• Hands-on knowledge of AI tools for content creation and optimization.

Experience Requirement

• Minimum 5+ years of content writing and content marketing experience, preferably in SaaS or technology-driven companies.

Job Type: Full-time

Pay: ₹800,000.00 - ₹950,000.00 per year

Work Location: In person