Senior Content Writer - BPM Industry

Job Description: Senior Content Writer

We’re on the hunt for a Senior Content Writer who excels in delivering impactful content across diverse domains like Legal Process BPM, Insurance BPM, or Finance and Accounts BPM, with the ability to articulate technology-driven innovations in AI, Analytics, Machine Learning, and other cutting-edge technologies. If you’re passionate about writing and ready to showcase your expertise in the ITES industry, we’d love to meet you!

What You’ll Do

· Create compelling, well-researched, and audience-focused content for whitepapers, e-Books, Blogs, case studies, and thought leadership articles.

· Initiate and plan content from conducting research, gathering information and developing content briefs with stakeholders to interviewing stakeholders and reviewing drafts with stakeholders to approve optimized content including prototypes of content in Figma.

· Support and mentor more junior colleagues as they hone their content writing skills, juggle multiple projects and communicate regularly with internal stakeholders.

· Collaborate with cross-functional teams to translate complex concepts, into clear, engaging narratives targeting North America, the UK, and Australia markets.

· Drive content strategies aligned with SEO best practices to enhance online visibility.

· Responsible for driving Performance Marketing Metrices

· Stay updated on BPM industry trends and emerging technologies to develop fresh, relevant, and engaging content.

· Proofread and edit content to ensure clarity, coherence, and adherence to our brand voice.

· Build and maintain a portfolio of high-quality content showcasing your expertise in one or more of our core service areas.

What We’re Looking For

Education: Bachelor’s degree in English, Journalism, Communications, or a related field is a must.

Language Skills: Exceptional command of the English language with the ability to adapt tone and style for diverse audiences.

Experience:

• 4+ years in professional content writing, with a focus on ITES or BPM services.
• Ability to write/tailor content according to
• Knowledge of web publishing, SEO/SEM, content marketing strategies – mobile optimized, traffic, conversions and engagement
• Proficiency in tools like WordPress to publish and optimize content for web use will be preferred.

Subject Matter Expertise: Proficiency in Legal Process BPM, Insurance BPM, and/or Finance and Accounts BPM, with a strong grasp of technology topics like AI, Analytics, and Machine Learning in the related fields.

Research mindset: Ability to conduct in-depth research on industry-related topics to produce original content.

Tools & Platform Usage: Google Analytics, Figma, Pardot etc.

Portfolio: A robust body of work demonstrating creativity, depth, and versatility in content creation.

Tech-Savvy: Familiarity with content management systems, SEO tools, and analytics platforms.

Creativity and Curiosity: A flair for storytelling and a drive to explore new ideas and trends.

Location and Work Model

Preferred Locations: Mohali or Pune (Work from Office).

What We Offer

· A dynamic and collaborative work environment that values innovation and growth.

· Opportunities to influence content strategies and shape industry narratives.

· Competitive salary and benefits tailored for ambitious professionals.

· A chance to contribute to a brand that’s transforming BPM solutions globally.

Job Type: Full-time

Pay: ₹750,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person